Digitalization
ardly a day goes by when we are not confronted with the concept of “digital transformation” and the car industry is no exception. Structural change is taking place with ever-increasing speed. Manufacturers and suppliers are now faced with changes such as vehicle networking, highly automated or even autonomous vehicles, new mobility products, Big Data, and alternative drive systems. As a result, they are having to reorganize the business model they have had in place for decades.
Digitalization has the potential to shake up value chains and distribution, with a considerable impact. However, companies can improve their existing positioning, and develop new business models, by introducing product and process innovations:
The multifaceted drivers of digitalization in industrial manufacturing, including the Internet of Things, Industry 4.0, mobile devices and Big Data, affect companies in the supplier industry with varying degrees of relevance and urgency. This means that an in-depth discussion about the importance of digital transformation becomes necessary in every company, in order to make use of opportunities and identify risks as early as possible and be able to take the relevant countermeasures.
In this context, organizations are increasingly asking themselves to what degree the existing company culture allows for managing high-complexity digitalization. Small and medium-sized suppliers are on the verge of missing the boat here. Company culture is often still organized along traditional lines and can work against the need for agility, flat hierarchies and self-managed teams in digital transformation projects. Even “trial and error” methods and short development cycles with the close involvement of external partners are often difficult to carry out within a long-established culture.
Although the relevance and urgency of digitalization is accepted, hardly any companies have a real masterplan for carrying it out. It is not immediately apparent what the future direction of the business should be and to what extent digitalization is going to change the company. The question that often remains is whether the company can continue to exist as a component or system supplier or whether an entirely new business model must be developed. For many companies it is simply not possible to identify and use the opportunities that are arising, for example from the application of Big Data. For this reason many medium-sized companies focus primarily on process and cost optimization instead. The fact that digitalization can offer direct customer access is often overlooked.
As a result, there is a lack of understanding about the opportunities created by new products, services or digital business models, and the existing potential for new sources of revenue is more or less ignored. Many suppliers’ financial resources are also insufficient to meet the cost of digital transformation and there is a shortage of people with the right digital skills.
Despite these factors, existing company culture is often cited as the most frequent reason for a non-existent masterplan and a lack of comprehensive discussion about digitalization.
Berylls’ Company Culture 4.0 survey shows company culture to be a significant success factor and many suppliers are indeed working intensively on that: management teams discuss and reflect on their perceptions of culture, describe values, norms and basic beliefs about leadership and co-operation, and in many cases train their staff in how to deal with these. So why is commitment not leading to a comprehensive discussion about digitalization?
Berylls believes the following factors are behind the lack of progress:
To achieve success, the necessary culture patterns of digital transformation need to be identified to define the right measures to be taken for organizational development. Is the existing company culture a help or a hindrance when it comes to the complex demands of digitalization? The company cultures of many organizations show a lack courage to take new pathways, are closed to innovative ideas, favor a culture of debate rather than a pursuit of harmony, and lack the strength to implement change in the face of resistance. Courage as a quality is often dismissed as recklessness and determination as obstinacy. But both of these are attributes without which a fundamental change cannot be tackled.
This is why Berylls Strategy Advisors has established a set of recommendations for adapting company culture to meet the needs of digitalization – for medium-sized companies in particular – without losing the elements that make them successful right now. Our recommendations are continually being redeveloped, with the help of company culture experts and collaboration partners:
Peter Eltze (1964) joined Berylls Strategy Advisors as a Partner in November 2015. He began his career in the medical technology division of an integrated technology corporation, and became a project manager at Malik Management Zentrum St. Gallen in 1996 before being appointed Partner in 2001. From 2003, in his role as member of the executive board, he was in charge of Management Education & Development. Since the end of the 1990s, Peter Eltze has advised companies in the automotive and mechanical engineering industries. At Berylls, his consulting activities focus on integrated organizational development (strategy, structure, culture), transformation management, and executive development.
Education in wholesale and international trade; administrative sciences at the University of Constance, Germany.
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Berylls Strategy Advisors GmbH
Maximilianstraße 34
80539 München
Germany
Phone +49 89 710 410 40 – 0
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c/o The Drivery
Mariendorfer Damm 1
12099 Berlin
Germany
Phone +49 30 217 82-116
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London, SW1Y 4JU
United Kingdom
Phone +44 73 8080 1960
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Haldenstrasse 1
6340 Baar
Switzerland
Phone +41 41 763 04-00
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[/vc_column_text][vc_column_text]As a career starter at Berylls Strategy Advisors you can develop yourself from consultant to associate and senior associate, right up to principal and partner. An experienced expert will mentor you personally and will always be glad to see you reach the next level.
If not, we regard that as a personal decision, because, as we said, we don’t have a strict up-or-out principle. Accordingly, we have a very large midfield. This strength at the centre with our senior associates gives us a lot of know-how and strength in the teams and allows our customers to rely on excellent results the Berylls way.
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[/vc_column_text][vc_column_text]As a Partner you are responsible for the entire business relationship with one or more customers. You also represent a specific subject area of Berylls – e.g., Digital Strategy, Sales/After Sales Strategy, M&A or Organization Development. You also continue to play an important role in the daily project work: as an expert you are closely engaged with our project teams, optimally networked with the clients and their management, and you visibly bear responsibility.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Principal you are responsible for customers and larger projects or for the management of multiple projects in parallel. You are an important liaison for our clients at their locations. You also contribute towards the business development of Berylls and to the development of new customer relationships and are responsible internally for a specific subject area.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Senior Associate you assume responsibility as a classical project manager for whole projects and their teams. You interact closely with our customers and structure the work packages for Associates, Consultants, and interns. You are also responsible for internal tasks, e.g., in the further development of our intellectual capital.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As an Associate you are responsible for smaller projects or individual modules of larger projects. Alongside the substantive work, you are also responsible for Consultants or interns and your initial engagement in internal task areas contributes to the further development of Berylls.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Consultant you are responsible for individual work packages in our consulting projects. This could involve market, customer and competition researches or workshop preparations, quantitative modelling or the preparation of presentations. You will be supported from the start by experienced Berylls to ensure a steep learning curve. [/vc_column_text][vc_empty_space height=”20px”][vc_btn title=”View all jobs” style=”custom” custom_background=”#ee754f” custom_text=”#ffffff” shape=”square” link=”url:https%3A%2F%2Fberylls.jobs.personio.de%2F%23company-4330|target:_blank”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
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[/vc_column_text][vc_column_text]Various entry options are open to you as a career starter at Berylls Digital Ventures. We believe in the strength of cross-functional teams to develop products, design business models, attract investors and thus sustainably improve the automobility industry. Because major challenges often demand special motivation. Our product and venture teams also perform so well because they are standing on the shoulders of all the necessary disciplines: these disciplines include venture architects and business developers who assume the business perspective, as well as technical specialists for concept, design and data science, right up to full-stack software development – all roles contribute directly to the success of our ideas. The further development within your discipline follows our clearly defined specialist track from specialist to senior specialist right up to lead specialist. An experienced colleague from the same discipline, the respective Head of Product/Ventures/CTO or a partner will mentor you personally and will always be glad to see you reach the next level. The respective requirements for your application are set out in our open job offers.
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[/vc_column_text][vc_column_text]As Partner you are responsible for the successful further development of Berylls Digital Ventures. You represent Berylls Digital Ventures with respect to our customers, cooperation partners and investors. For this purpose you have a comprehensive and robust contact network. In addition, you form the interface to other business fields of the Berylls Group.
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[/vc_column_text][vc_column_text]Within your area you are the central contact partner for our investors, customers, teams and cooperation partners. You actively pursue new business relationships and thus contribute towards the steady further development of Berylls Digital Ventures. In addition, your expertise makes you an important sparring partner for individual product or venture teams.
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[/vc_column_text][vc_column_text]As a Lead Specialist, you support our teams with experience and advice, and help wherever necessary with ground-breaking professional decisions. In addition to this, you are responsible in close coordination with a Head of Products / Head of Venturing or Partner for the further development of your specialist team. With your experience, your engagement, and your integrative leadership style, you make an active contribution towards the steady further development of Berylls Digital Ventures, our products, and ventures.
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[/vc_column_text][vc_column_text]As a Senior Specialist, you are responsible within a product or venture team for all deliverables of your discipline and oversee the work of junior employees. Wherever interdisciplinary work is required, you are the first contact partner for your colleagues, and find solutions to advance your product or venture to the maximum in a professional and pragmatic manner.
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[/vc_column_text][vc_column_text]As a Specialist, you support our product or venture teams in your respective discipline. Personal initiative and independent working play a major role here from the start, which you demonstrate alone and in collaboration with an experienced colleague.
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[/vc_column_text][vc_column_text]As a career starter at Berylls Mad Media, you can proceed from Analyst to Consultant, Associate and Senior Associate up to Principal and Partner. We believe in the strength of cross-functional teams to develop our products and services and thus sustainably improve the transformation of the marketing and sales function of the automotive industry. Therefore, we offer several tracks to develop you into an expert and evangelist who is recognized as such by our customers and whose know-how is highly valued. These tracks include Customer Experience & Service Design, Data-Driven Marketing, Agile Organisational Design, Analytics & BI, MarCom as well as Tech & Architecture. An experienced colleague from the same discipline or a Principal/Partner will mentor you personally and will always be glad to continuously accompany your development.
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[/vc_column_text][vc_column_text]As a partner, you are responsible for the successful development of Berylls Mad Media. You represent Berylls Mad Media to our customers, cooperation partners, and stakeholders. For this purpose, you have a comprehensive and resilient network of contacts. As an expert, you stand for deep know-how in the field of digital transformation of sales and marketing, interacting closely with our project teams and taking visible responsibility.
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[/vc_column_text][vc_column_text]As a Principal, you are responsible for the operational business of our product and service development. Within this area, you are a central point of contact for our customers, teams, cooperation partners, and stakeholders. With your industry expertise, you will be a sparring partner for the individual product or program teams and actively contribute to building new business relationships.
[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Senior Associate, you will take responsibility for entire projects and their teams. In doing so, you will interact closely with our customers within the scope of your professional specialization and lead the customer team. Additionally, you are responsible for further development within your specialization in close coordination with a Principal/Partner. Through your experience, commitment, and integrative leadership style, you will actively contribute to the continuous development of Berylls Mad Media, our products, and our services.
[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As an Associate, you will take responsibility for sub-projects, individual modules of larger projects as well as the deliverables within cross-functional teams in your subject area. Where interdisciplinary work is helpful, you are the first point of contact within your specialization and develop solutions. You take responsibility for topic areas, lead junior Berylls in terms of content and thus support the continuous development of Berylls Mad Media, our products, and services.
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[/vc_column_text][vc_column_text]As a Consultant, you take responsibility for individual work packages within the scope of your specialization and support our cross-functional teams in developing highly relevant solutions for our clients. You are an expert on your sub-areas and the first point of contact for experienced colleagues and customers. You will continuously develop yourself and take responsibility within the team to further develop the products and services of Berylls Mad Media.
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[/vc_column_text][vc_column_text]As an Analyst, you support our cross-functional teams and take on tasks independently. You will be supported right from the start by experienced Berylls to ensure a steep learning curve. In doing so, initiative and independent work play a major role right from the start, which you will demonstrate alone and in cooperation with experienced colleagues. You develop yourself and support the development of products and services at Berylls Mad Media.
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[/vc_column_text][vc_column_text]As a career starter at Berylls Equity Partners you can develop yourself from Investment Analyst up to Investment Director and Partner. An experienced Partner or Investment Director will mentor you personally and will always be glad to see you reach the next level. Our unique and specialized positioning also ensures, however, that we can only give a few select applicants this opportunity. We are mainly looking for hand-picked professionals with broad experience in this business. Our internal structure gives our portfolio companies and our anchor investors the certainty that we can achieve a successful financial, strategic and operative realignment.
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[/vc_column_text][vc_column_text]As Partner you are responsible for the successful further development of Berylls Equity Partners. You represent Berylls Equity Partners with respect to our customers and network partners. For this purpose, you have a comprehensive and robust contact network that you use to ensure a constantly attractive deal flow, the optimum support of our portfolio companies as well as a value-maximizing exit. In addition, you are responsible for the support of our investors, and form the interface to other business fields of the Berylls Group.
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[/vc_column_text][vc_column_text]As Investment Director you are responsible for the respective project in close cooperation with the Partner Team. You are the primary contact person at the interface to the seller or buyer side in our transactions. After a successful transaction you accompany companies during the holding period, and then ensure a successful exit process. With your engagement you contribute towards the development of new customer relationships.
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[/vc_column_text][vc_column_text]As Investment Manager you are independently responsible for larger subject areas (e.g. due diligence, company valuation, financial analysis, business plan compilation) and systematically develop into a project manager.
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[/vc_column_text][vc_column_text]As Investment Associate you are responsible for individual work packages in all our thematic areas and develop a holistic view of our investment business.
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[/vc_column_text][vc_column_text]Als Investment Analyst you support us in all areas of our investment business: in the acquisition of companies, in the strategic and operative management of our portfolio companies, and in the sale of companies.
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