BERYLLS MAD MEDIA

Transforming Sales & Marketing

Who we are

ALWAYS FOCUSED ON THE CUSTOMER

Berylls Mad Media is a strategic sales and marketing advisory firm with an implementation mindset. We are data-driven marketing, customer experience and brand experts, sales and marketing organization specialists and data and tech architects.

We exist because the digitalization of the customer journey is transforming the traditional automotive retail model, creating opportunities for truly individual customer relationships through closer and more frequent interactions.

We help clients secure customer loyalty, increase market share and grow retail margins across all businesses, whether it is sales, aftersales, financial services or mobility offers.

FROM STRATEGY TO IMPLEMENTATION – THE BERYLLS MAD MEDIA LOOP

Our tool for cementing long-term customer relationships is the Berylls Mad Media Infinity Loop. The Infinity Loop links end-to-end (E2E) data to marketing on the left Loop side and to the cross-channel customer journey along the sales funnel on the right Loop side.

The Loop illustrates our capabilities within the automobility sales and marketing space where we support our clients in realizing unique customer experiences to optimize conversion and profitability. The Berylls Mad Media offering perfectly fits in with the Berylls Group Loop that illustrates the customer journey on the one side and the value chain of circularity upstream on the other side.

Approach

Designing the customer journey from strategy to implementation

In an industry as competitive as automotive, every point of customer interaction can make the difference between converting a lead into a sale or missing the opportunity. Our tool for cementing long-term customer relationships is the Berylls Mad Media Infinity Loop and acts as a magnifying glass for the customer journey-side of the Berylls Loop.

The Infinity Loop links end-to-end (E2E) data to marketing on the left Loop side and to the cross-channel customer journey along the sales funnel on the right Loop side. The Loop combines our capabilities within the automobility sales and marketing space where we support our clients in realizing unique customer experiences to optimize conversion and profitability.

Identity

WHAT MAKES BERYLLS MAD MEDIA UNIQUE

WE DESIGN AND SHAPE RESILIENT
CUSTOMER-FIRST ORGANIZATIONS FOR AUTOMOTIVES
LED BY OUR DATA AND IMPACT-DRIVEN EXECUTION MINDSET – AS YOUR INDEPENDENT COMPANION.

Key figures

We shape how customers experience mobility
50+
BERYLLS MAD MEDIA PROJECTS
10+
CUSTOMER JOURNEYS PER YEAR
180+
YEARS OF EXPERIENCE WITH MARKETING AND SALES
100%
CUSTOMER-CENTRIC MINDSET

Case studies

A few examples of our work

AUTOMOTIVE E-COMMERCE

Project Urgency

E-commerce in the automotive industry has been with us in various forms for more than 20 years – from lead generation machines in the used car sector to Tesla’s “5-Click” purchase journey. But for traditional OEMs the role of digital sales is still marginal. It is yet to unleash its full potential.

Project Approach

We were asked by a leading OEM to change this: from defining a customer-centric journey to turning digital sales into a significant share of total sales – all of this across various markets, touchpoints, and sales models both indirect and direct. By staffing an integrated team with various skillsets and experiences we were able to provide a single-sourced solution covering all relevant areas of the project.

Project Deliverable

To start, we developed a clear, customer-centric strategy and derived multiple customer journeys to create a target picture. Based on this target we defined the product portfolio and supported the requirement engineering for defining and designing a visual prototype. On finishing the development of the code artefacts we planned delivery and go-live dates matching the specific needs of different markets. To validate the sales journey with the end user, one of our teams analyzed customer behaviors and flows while identifying levers to drive traffic and conversion in all communication channels. We organized all these different work packages while connecting with a wide set of stakeholders in an overarching governance model. We provided a collaborative structure, while agile coaching, committees, reporting, and escalation paths boosted productivity, agility, and motivation across teams.

CUSTOMER JOURNEY: CHARGING

Project Urgency

As electric vehicles (EVs) take an increasing share of the mobility market, there is an emerging need to make charging an integral part of the customer experience. Companies need to recognize that the charging experience starts long before a vehicle pulls up to a charging station for the first time. It starts with researching EVs on OEM websites, watching YouTube videos and test-driving EVs.

Project Approach

We were asked by a major OEM to design an industry-leading charging customer journey. In our approach we closely followed the double diamond design process, which rigorously distinguishes between problem and solution. For the problem space, we considered current EV trends and upcoming EV launches by our client. We then defined four customer archetypes that each represents a set of charging-relevant characteristics, and identified two key variables – the level of experience with EVs and charging, and the willingness to deal with the technical details of charging.

Project Deliverable

For each customer archetype, we conducted a customer journey-mapping exercise. Based on today’s sales channel design, we identified charging-relevant touchpoints along the customer journey and assessed how happy the four archetypes would be with the current experience. From the difference between today’s experience and expectations for the future we derived “expectation gaps” for each touchpoint. We prioritized the most significant gaps and analyzed these in detail.
Lastly, we tapped into the solution space (even though this was not part of the project scope) by conducting ideation workshops for the most pressing experience gaps. We brainstormed solutions for redesigning the customer journey around these touchpoints together with experts on customer interaction channels such as web, app, in-car, and retail.

Transformation Enablement

Project Urgency

Organizations and their employees go through different emotional phases during transformation. We often observe that there is resistance to transformation if central leadership does not act transparently and there are a lack of committed transformation champions. Teams are often overwhelmed with the complexity of new ways of working and new processes, especially if they do not understand the reasons for change and how they can benefit from it.

Project Approach

If clients find themselves in such a situation, we recommend setting up a holistic transformation enablement program for successful employee mobilization and enablement of their new workflows. Our proven program approach consists of four modules:

  • We first focus on building a solid foundation through careful as-is assessment. To this end, we define a specific assessment logic and methodology to conduct stakeholder analysis and check organizational team readiness. Based on the evaluation results, the next three modules are designed and then implemented in parallel.
  • We establish a communication strategy and roadmap to ensure continuous, transparent communication throughout the program, and training modules are designed and customized to meet the teams’ needs.
  • We roll out education in behavior change for both process and business.
  • Training continues in workshops designed to achieve operational transformation.

Project Deliverable

Our experience shows that transformation enablement is successful when transformation itself is integrated into daily operations, when leadership builds a sponsor network, and when dedicated organizational responsibility and resources are assigned to transformative activities. It is only when a shared transformation implementation is driven from within the organization that sustainable change is achieved.

Team

We are Berylls Mad Media

Partner

Jonas Wagner

Controversial discussions, different perspectives and minds with character; all with a common goal - to master the transformation of the automotive industry!

Partner

Maximilian Möller

Customer Experience doesn´t drive value unless it´s implemented. We create superior brand experiences while orchestrating all necessary backstage capabilities to deliver on the promised experiences. It´s about connecting people, data, and technolo…

Principal

Henry Lundt

Leveraging potentials in automobility is both super exciting and great fun when working together with berylls colleagues - so many different characters with unique expertise make a great team!

Principal

Christian Herr

Implementing strategy, bringing integrated campaigns to life, and creating unique brand experiences in the process - that's what drives me. The future is combining technology with marketing and market requirements, breaking through silos and familiar…

Principal

Philip Mews

We empower businesses to implement customer-centric strategies through the combination of data, technology and the right teams to create a holistic customer experience. We do that and much more - but different.

Principal

Sascha Kurth

We create data-driven, constantly self-optimizing marketing organizations, consisting of people, data and technology that generate measurable success and happiness. Data-Driven Marketing, but different.

Executive Assistant

Fiona Bittmann

Being part of Berylls gives me the opportunity to accompany and shape change – but different. Because Berylls never stands still.

Senior Associate

Dr. Anna Sebald

At Berylls, I found the consulting environment I was looking for - dynamic, versatile, appreciative and fun to work in.

Senior Associate

Christian Barbuia

At Berylls, I have the opportunity to actively shape the transformation of the automotive sector. Being able to develop strategic concepts and accompany them into implementation is the USP for me.

Senior Associate

Vadim Welter

Finding and implementing strategic concepts by creating customer-oriented, data-driven and holistic solutions are tasks that drive me. Together with Berylls, I want to share my experience and knowledge to create solutions that move the automotive ind…

Senior Associate

Nikolas Schoenenwald

Every organization desires a great brand experience, but for every customer “great” means something different. Where others see an issue, we see potential. We create intimacy between organization and customers – hands-on, sustainable, and data-…

Senior Associate

Lukas Koch

When a team of smart automotive and mobility enthusiasts put their heads together and find solutions for the industry's most urgent questions, is when you realize you have found your tribe. At Berylls Mad Media, I can put my passion for automotive an…

Senior Associate

Ilva Hinrichs

For me, Berylls means helping to shape the transformation of the mobility industry, breaking new ground and creating unique customer experiences in a highly motivated and exceptional team.

Associate

Philipp Purrucker

Customer needs are changing the automotive industry. This makes it all the more important to understand where the greatest pressure to change is. At BMM, we combine the key capabilities to successfully manage this transformation.

Associate

Georg Fisch

The transformation in the automotive industry brings fundamental changes in the organizations of OEMs. I find it exciting to help shape this transformation as part of the BMM team and to master challenges in a results-oriented way.

Associate

Carlos Andrés Garcí…

At Berylls, we collaborate with our clients to create consistent, seamless and superior experiences in the automobility industry, across all channels. We focus on people, acting pragmatically, co-creatively and hands-on.

Associate

Nikolai Dausch

To shape the future and to let it become reality earlier - but different. In exciting projects, we achieve results through teamwork, whose concrete outputs become measurable, visible and tangible.

Consultant

Diana Kwiatkowski

Berylls Mad Media - questioning the seemingly given - rethinking the usual - taking a different path - convincing simply, "but different"!

Consultant

Tatiana Paola Lobo Gu…

The best way to grow is leaving your comfort zone. On the meanwhile, do not forget to love your Family and have fun. That is my motto. That's why I came to Berylls. I want to do what I am passionate about, develop strategies and concepts that help ot…

Consultant

Pulkit Rana

Aligning myself with "Customer always in focus" principle in a Data-Driven Marketing context in the Automotive sector, alongside working in a supportive environment with a penchant for Learning and Innovation makes Berylls "but different" for me.

Consultant

Julian Krugmann

The automotive industry is facing its greatest transformation. In the entire process, individual customer needs must not be neglected. At Berylls Mad Media, the customers are the focus of all actions. Customer-centric, but different.

Consultant

Yonnas Tesfamicael

For me, Berylls means working in a team with absolute experts on the most current and exciting topics in the automotive industry, actively helping to shape them and acting as a sparring partner for our clients at the same level.

Consultant

Henri Laux

One of the mobility industry’s major challenges is putting the customer at the centre of everything the organisations are doing. At Berylls Mad Media, we help key industry players achieving this mindset shift with an outcome-driven approach.

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