Understanding & integrating mega trends
As the pace of innovation accelerates, new trends can emerge rapidly, capturing the attention of customers, investors, and automotive businesses. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon.
Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. We help clients understand whether new technologies can be used to create a competitive advantage for them or whether they threaten their business.
We translate trends into specific requirements and specifications that enable organizations to develop relevant products and bring them to market. And if needed we use our own resources to develop, fund and build products around the most powerful mega trends.
We explore fast, test swiftly, validate quickly and scale rapidly. We do it but Different:
Our Trend Scouting process involves translating emerging trends into new product ideas. We evaluate and prioritize trends based on their potential value, feasibility, and marketability. We aim to extend the client’s portfolio by designing tangible business concepts based on meaningful trends. We also develop concrete shared beliefs about each trend to generate common understanding.
Our Product Evaluation process involves testing the viability of products against relevant use cases. We create proof of concepts to make product ideas more tangible, to detail concepts and initiatives, and ensure that the strategy is operable by including relevant stakeholders. We also identify potential partnerships to support product marketing efforts.
Our Requirements Engineering process involves deriving the necessary technical requirements to ensure the feasibility of a product. This includes identifying key technical requirements to enable the selected product, evaluating technical solutions based on the enterprise architecture and IT landscape, and identifying a technical solution that is aligned with both the IT and business strategy.
Our Organizational Enablement process involves driving change while avoiding common pitfalls and mitigating risks. We refine and prepare customized products for operationalization, evaluate and select initiatives for piloting based on the organization's capabilities, enable the team by providing the necessary tools for successful piloting, and provide recommendations for possible partnerships in case of any capability shortfall.
Our Minimum Viable Product (MVP) process is designed to deliver a feasible and live MVP in the market. This involves implementing and launching the MVP, running market feedback loops and tests to make necessary adaptations, orchestrating customer interaction through dedicated customer journey design, and establishing a strong presence and voice within the business trend we aim to own.
Our Product Maintenance process involves acting as trusted advisors and product owners to continue the client’s success story. This includes improving the product through integration of the Voice of the Customer, iterating the marketing and sales strategy roadmap for the new business, evaluating and optimizing the business, evolving the organizational model around the product, and continuously driving innovation and improvement to keep scaling.
At Berylls we combine the “what” of in-depth automobility expertise with the “how-to” of a start-up.
Are new trends important? To answer that you need to be able to separate the signal from the noise. This is how we monitor the latest developments in our industry, for example with our interpretive startup-up radar.
We’ve also developed a proprietary tool suite to translate trends into actual products. Our use-case enabler matrix allows us to translate customer use cases directly into specific functional requirements and specifications.
We service our clients with insights and advice. But if the situation demands it we take the driver’s seat and take new products into the market fast.
Project Urgency
In 2022, the metaverse became one of the hot topics in the automotive industry. Our client, while recognizing its disruptive potential as well as the opportunities of the technology, asked Berylls to provide guidance on the scope and gravity of the technological and systemic impact of the metaverse and develop a suitable approach to deal with the organizational implications.
Project Scope
The project scope has comprised the entire value chain – from R&D and production to marketing, sales and after-sales. Each division has been evaluated with regards to their implementation progress, as well as their technical and organizational maturity. In addition, cross-divisional coordination and execution capabilities have been evaluated.
Project Deliverable
The project has resulted in an in-depth analysis of metaverse trends, their current manifestation in the car industry and future scenarios for OEMs both holistically and by function. We derived organizational implications and the requirements for new working models, as well as the skillsets needed to capitalize on those trends. We highlighted the need for organizational flexibility on the one hand and cross-divisional transparency and alignment on the other.
Project Urgency
The automotive industry has always placed great emphasis on customer relationships and loyalty. Traditionally customer relationships were limited to the ownership of a vehicle, but the advent of NFTs may help extend the relationship beyond just car ownership. Major global brands are already harnessing the potential of Web3 to build new customer relationship management and loyalty programs, or extend existing ones.
Project Scope
The project scope was limited to trend scouting and creating a proof of concept for the idea of an NFT-based loyalty program for a client. We established that NFTs can add value to physical products by linking them to exclusive benefits, products and services, creating entirely new ways to improve customer relationships and increase customer loyalty. We helped assess the trend, make sense of it and evaluate scenarios of possible integration.
Project Deliverable
After project completion, the customer was able to understand the trend and possible adaptation scenarios for their own brand. Through potential-risk analysis they were able to evolve an NFT strategy and represent it in the business. The final deliverable was a clear recommendation for action including a proof of concept and roadmap for shaping the trend at the customer interface.
Project Urgency
MOIA is one of the few Berylls projects that have been communicated publicly with full client clearance. We were asked to consult with VW Group in their endeavor to create, assess and establish a shared-mobility business model.
Project Scope
The project scope was to support VW in evaluating, innovating and establishing a shared mobility business model, including a full range of strategic and tactical assessments to derive the ideal guidance and operating model.
Project Deliverable
This was a project of the sort that is becoming typical for consulting firms in the mobility sector: getting down to business instead of just thinking ahead. The result was a package of multiple assessment results, business cases and risk-potential analyses for possible implementation scenarios, ultimately leading to the successful establishment of MOIA as a key urban mobility brand.
Project Urgency
The Engine is a project designed to shape the digitalization of marketing and communication processes in 12 European markets that are relevant to one OEM’s brands. The project is a large-scale transformation endeavor that is intricate and challenging, due to the centralization of marketing processes in several markets.
Project Scope
The Engine aims at transforming marketing and communication processes from being manual to tool-based and data-driven. It set standards for process quality and transparency as well as governance regulations.
Project Derivable
The Engine changes the way marketing campaigns are created and planned, moving to a centralized, optimized and insights-driven model. It increases central marketing efficiency by decreasing resources needed, through standardization across all markets and the implementation of centralized governance.
We walk the business process with our clients. We bring trend experts into the conversation, and generate valuable insights through dynamic interaction. We gather cross-functional automotive expertise across all of Berylls' entities and own the trends within the automotive industry.
We are accelerators. We provide an innovation boost using disruptive trends, tearing down corporate walls and helping organizations to adapt, adopt and innovate.
We are game changers. We don't just identify trends, we own them, and we help clients to own them too.
We are enablers. We recognize unseen business potential and guide clients through the process of turning potential into profit.
We take bold steps, and we take our clients with us.
CEO
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Join us
But Different: two simple words that have the potential to change everything – from the way we stand out to how we tackle challenges and opportunities. With But Different we break free of old routines and fixed habits.
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Berylls Strategy Advisors GmbH
Maximilianstraße 34
80539 München
Germany
Phone +49 89 710 410 40 – 0
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c/o The Drivery
Mariendorfer Damm 1
12099 Berlin
Germany
Phone +49 30 217 82-116
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The Clubhouse
8 St James’s Square
London, SW1Y 4JU
United Kingdom
Phone +44 73 8080 1960
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Haldenstrasse 1
6340 Baar
Switzerland
Phone +41 41 763 04-00
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[/vc_column_text][vc_column_text]As a career starter at Berylls Strategy Advisors you can develop yourself from consultant to associate and senior associate, right up to principal and partner. An experienced expert will mentor you personally and will always be glad to see you reach the next level.
If not, we regard that as a personal decision, because, as we said, we don’t have a strict up-or-out principle. Accordingly, we have a very large midfield. This strength at the centre with our senior associates gives us a lot of know-how and strength in the teams and allows our customers to rely on excellent results the Berylls way.
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[/vc_column_text][vc_column_text]As a Partner you are responsible for the entire business relationship with one or more customers. You also represent a specific subject area of Berylls – e.g., Digital Strategy, Sales/After Sales Strategy, M&A or Organization Development. You also continue to play an important role in the daily project work: as an expert you are closely engaged with our project teams, optimally networked with the clients and their management, and you visibly bear responsibility.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Principal you are responsible for customers and larger projects or for the management of multiple projects in parallel. You are an important liaison for our clients at their locations. You also contribute towards the business development of Berylls and to the development of new customer relationships and are responsible internally for a specific subject area.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Senior Associate you assume responsibility as a classical project manager for whole projects and their teams. You interact closely with our customers and structure the work packages for Associates, Consultants, and interns. You are also responsible for internal tasks, e.g., in the further development of our intellectual capital.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As an Associate you are responsible for smaller projects or individual modules of larger projects. Alongside the substantive work, you are also responsible for Consultants or interns and your initial engagement in internal task areas contributes to the further development of Berylls.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Consultant you are responsible for individual work packages in our consulting projects. This could involve market, customer and competition researches or workshop preparations, quantitative modelling or the preparation of presentations. You will be supported from the start by experienced Berylls to ensure a steep learning curve. [/vc_column_text][vc_empty_space height=”20px”][vc_btn title=”View all jobs” style=”custom” custom_background=”#ee754f” custom_text=”#ffffff” shape=”square” link=”url:https%3A%2F%2Fberylls.jobs.personio.de%2F%23company-4330|target:_blank”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
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[/vc_column_text][vc_column_text]Various entry options are open to you as a career starter at Berylls Digital Ventures. We believe in the strength of cross-functional teams to develop products, design business models, attract investors and thus sustainably improve the automobility industry. Because major challenges often demand special motivation. Our product and venture teams also perform so well because they are standing on the shoulders of all the necessary disciplines: these disciplines include venture architects and business developers who assume the business perspective, as well as technical specialists for concept, design and data science, right up to full-stack software development – all roles contribute directly to the success of our ideas. The further development within your discipline follows our clearly defined specialist track from specialist to senior specialist right up to lead specialist. An experienced colleague from the same discipline, the respective Head of Product/Ventures/CTO or a partner will mentor you personally and will always be glad to see you reach the next level. The respective requirements for your application are set out in our open job offers.
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[/vc_column_text][vc_column_text]As Partner you are responsible for the successful further development of Berylls Digital Ventures. You represent Berylls Digital Ventures with respect to our customers, cooperation partners and investors. For this purpose you have a comprehensive and robust contact network. In addition, you form the interface to other business fields of the Berylls Group.
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[/vc_column_text][vc_column_text]Within your area you are the central contact partner for our investors, customers, teams and cooperation partners. You actively pursue new business relationships and thus contribute towards the steady further development of Berylls Digital Ventures. In addition, your expertise makes you an important sparring partner for individual product or venture teams.
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[/vc_column_text][vc_column_text]As a Lead Specialist, you support our teams with experience and advice, and help wherever necessary with ground-breaking professional decisions. In addition to this, you are responsible in close coordination with a Head of Products / Head of Venturing or Partner for the further development of your specialist team. With your experience, your engagement, and your integrative leadership style, you make an active contribution towards the steady further development of Berylls Digital Ventures, our products, and ventures.
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[/vc_column_text][vc_column_text]As a Senior Specialist, you are responsible within a product or venture team for all deliverables of your discipline and oversee the work of junior employees. Wherever interdisciplinary work is required, you are the first contact partner for your colleagues, and find solutions to advance your product or venture to the maximum in a professional and pragmatic manner.
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[/vc_column_text][vc_column_text]As a Specialist, you support our product or venture teams in your respective discipline. Personal initiative and independent working play a major role here from the start, which you demonstrate alone and in collaboration with an experienced colleague.
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[/vc_column_text][vc_column_text]As a career starter at Berylls Mad Media, you can proceed from Analyst to Consultant, Associate and Senior Associate up to Principal and Partner. We believe in the strength of cross-functional teams to develop our products and services and thus sustainably improve the transformation of the marketing and sales function of the automotive industry. Therefore, we offer several tracks to develop you into an expert and evangelist who is recognized as such by our customers and whose know-how is highly valued. These tracks include Customer Experience & Service Design, Data-Driven Marketing, Agile Organisational Design, Analytics & BI, MarCom as well as Tech & Architecture. An experienced colleague from the same discipline or a Principal/Partner will mentor you personally and will always be glad to continuously accompany your development.
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[/vc_column_text][vc_column_text]As a partner, you are responsible for the successful development of Berylls Mad Media. You represent Berylls Mad Media to our customers, cooperation partners, and stakeholders. For this purpose, you have a comprehensive and resilient network of contacts. As an expert, you stand for deep know-how in the field of digital transformation of sales and marketing, interacting closely with our project teams and taking visible responsibility.
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[/vc_column_text][vc_column_text]As a Principal, you are responsible for the operational business of our product and service development. Within this area, you are a central point of contact for our customers, teams, cooperation partners, and stakeholders. With your industry expertise, you will be a sparring partner for the individual product or program teams and actively contribute to building new business relationships.
[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Senior Associate, you will take responsibility for entire projects and their teams. In doing so, you will interact closely with our customers within the scope of your professional specialization and lead the customer team. Additionally, you are responsible for further development within your specialization in close coordination with a Principal/Partner. Through your experience, commitment, and integrative leadership style, you will actively contribute to the continuous development of Berylls Mad Media, our products, and our services.
[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As an Associate, you will take responsibility for sub-projects, individual modules of larger projects as well as the deliverables within cross-functional teams in your subject area. Where interdisciplinary work is helpful, you are the first point of contact within your specialization and develop solutions. You take responsibility for topic areas, lead junior Berylls in terms of content and thus support the continuous development of Berylls Mad Media, our products, and services.
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[/vc_column_text][vc_column_text]As a Consultant, you take responsibility for individual work packages within the scope of your specialization and support our cross-functional teams in developing highly relevant solutions for our clients. You are an expert on your sub-areas and the first point of contact for experienced colleagues and customers. You will continuously develop yourself and take responsibility within the team to further develop the products and services of Berylls Mad Media.
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[/vc_column_text][vc_column_text]As an Analyst, you support our cross-functional teams and take on tasks independently. You will be supported right from the start by experienced Berylls to ensure a steep learning curve. In doing so, initiative and independent work play a major role right from the start, which you will demonstrate alone and in cooperation with experienced colleagues. You develop yourself and support the development of products and services at Berylls Mad Media.
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[/vc_column_text][vc_column_text]As a career starter at Berylls Equity Partners you can develop yourself from Investment Analyst up to Investment Director and Partner. An experienced Partner or Investment Director will mentor you personally and will always be glad to see you reach the next level. Our unique and specialized positioning also ensures, however, that we can only give a few select applicants this opportunity. We are mainly looking for hand-picked professionals with broad experience in this business. Our internal structure gives our portfolio companies and our anchor investors the certainty that we can achieve a successful financial, strategic and operative realignment.
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[/vc_column_text][vc_column_text]As Partner you are responsible for the successful further development of Berylls Equity Partners. You represent Berylls Equity Partners with respect to our customers and network partners. For this purpose, you have a comprehensive and robust contact network that you use to ensure a constantly attractive deal flow, the optimum support of our portfolio companies as well as a value-maximizing exit. In addition, you are responsible for the support of our investors, and form the interface to other business fields of the Berylls Group.
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[/vc_column_text][vc_column_text]As Investment Director you are responsible for the respective project in close cooperation with the Partner Team. You are the primary contact person at the interface to the seller or buyer side in our transactions. After a successful transaction you accompany companies during the holding period, and then ensure a successful exit process. With your engagement you contribute towards the development of new customer relationships.
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[/vc_column_text][vc_column_text]As Investment Manager you are independently responsible for larger subject areas (e.g. due diligence, company valuation, financial analysis, business plan compilation) and systematically develop into a project manager.
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[/vc_column_text][vc_column_text]As Investment Associate you are responsible for individual work packages in all our thematic areas and develop a holistic view of our investment business.
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[/vc_column_text][vc_column_text]Als Investment Analyst you support us in all areas of our investment business: in the acquisition of companies, in the strategic and operative management of our portfolio companies, and in the sale of companies.
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