As the pace of innovation accelerates, new trends can emerge rapidly, capturing the attention of customers, investors, and automotive businesses. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon.
Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. We help clients understand whether new technologies can be used to create a competitive advantage for them or whether they threaten their business.
We translate trends into specific requirements and specifications that enable organizations to develop relevant products and bring them to market. And if needed we use our own resources to develop, fund and build products around the most powerful mega trends.
We explore fast, test swiftly, validate quickly and scale rapidly. We do it but Different:
At Berylls we combine the “what” of in-depth automobility expertise with the “how-to” of a start-up.
Is an emerging trend important? We help separate the signal from the noise by monitoring the latest developments in our industry, for example with our interpretive startup-up radar.
We’ve developed a proprietary tool suite to translate trends into products. Our use-case enabler matrix allows us to translate customer use cases into functional requirements and specifications.
Using these tools we have turned blockchain, connectivity and NFTs into actual products, helped launch ride-hailing and car sharing services and rolled out digital service offerings including our proprietary stock allocator and Mercedes-Benz’s “digitale Vorfreude” – each in record time.
We’ve also developed our own products including WALL-E the first free-to-the-user e-mobility infrastructure initiative and the WCAR100, the first purely automotive-focused exchange traded fund (ETF).
These initiatives have required in-depth expertise as well as the skills to define, develop and roll out products.
In 2022, the metaverse became one of the hot topics in the automotive industry. Our client, while recognizing its disruptive potential as well as the opportunities of the technology, asked Berylls to provide guidance on the scope and gravity of the technological and systemic impact of the metaverse and develop a suitable approach to deal with the organizational implications.
The project scope comprised the entire value chain – from R&D and production to marketing, sales and after-sales. Each division was evaluated with regards to their technical and organizational maturity. In addition, cross-divisional coordination and execution capabilities were assessed.
The project produced in an in-depth analysis of metaverse trends, their current manifestation in the car industry and future scenarios for OEMs both holistically and by function. We derived organizational implications and the requirements for new working models, as well as the skillsets needed to capitalize on those trends. We highlighted the need for organizational flexibility on the one hand and cross-divisional transparency and alignment on the other.
The automotive industry has always placed great emphasis on customer relationships and loyalty. Traditionally customer relationships were limited to the ownership of a vehicle, but the advent of NFTs has the potential to foster customer relationships that go beyond just car ownership. Major global brands are already harnessing the potential of Web3 to build new customer relationship management and loyalty programs, or extend existing ones.
The project scope focused on trend scouting and creating a proof of concept for an NFT-based loyalty program. We established that NFTs can add value to physical products by linking them to exclusive benefits, products and services, creating entirely new ways to improve customer relationships and increase customer loyalty.
The project empowered our client to understand NTFs and possible adaptation scenarios for their own brand. Through potential-risk analysis they were able to evolve an NFT strategy and represent it in the business. The final deliverable was a clear recommendation for action including a proof of concept and roadmap for shaping an NTF at the customer interface.
VW Group asked us to support them in their endeavor to create, assess and establish a shared-mobility business model.
The project scope was to support VW in evaluating, innovating and establishing a shared mobility business model, including a full range of strategic and tactical assessments to derive the ideal guidance and operating model.
This was a project of the sort that is becoming typical for consulting firms in the mobility sector: getting down to business instead of just thinking ahead. The result was a package of business cases and risk-assessments for possible implementation scenarios, ultimately leading to the successful establishment of MOIA as a brand for urban mobility of the future.
The Engine is designed to shape the digitalization of marketing and communication processes across 12 European markets for a leading European premium OEM. The project is a large-scale transformation endeavor that is extremely intricate and challenging, due to highly devolved and market-specific way content was created before.
The Engine aims at transforming marketing and communication processes from being manual to tool-based and data-driven. It set new standards for process quality, transparency and governance.
By rolling out a centralized, optimized and insights-driven delivery model, The Engine fundamentally alters the way marketing campaigns are created and planned, The Engine increases marketing efficiency by decreasing resources needed through cross-market standardization and the implementation of centralized governance model.
We synthesize automotive expertise across all of Berylls' entities and own the trends within the automotive industry.
We are accelerators. We provide an innovation boost using disruptive trends, tearing down corporate walls and helping organizations to adapt, adopt and innovate.
We are game changers. We don't just identify trends, we own them, and we help clients to do the same.
We are enablers. We recognize unseen business potential and guide clients through the process of turning potential into profit.
We take bold steps, and we take our clients with us.