IS IT NEW, IS IT RELEVANT AND IS IT “BUT DIFFERENT”?
In rhetoric there is a well-tried and a longstanding rule: the rule of three. Every good author, filmmaker, storyteller and seller uses it effectively. Think about the famous „Veni, vidi, vici“,„The Good, the Bad and the Ugly“ or the simple „Ready, Steady, Go“ – we can find the rule of three almost everywhere.
We have also developed our own rule of three and apply it on every publication we make. The rule is as simple as uncompromising. It states: Is it New, is it Relevant and is it “But Different”?
Articles, research results or studies which don’t comply with our rule of three will not be published by us. Because let’s be honest: Life is too short to waste people’s time.