IS IT NEW, IS IT RELEVANT AND IS IT BUT DIFFERENT?
In rhetoric there is a long-established, tried-and-tested rule known as the rule of three. Every good writer, filmmaker, storyteller and salesman knows how to use it effectively. Whether it’s the famous “Veni, vidi, vici”, “the Good, the Bad and the Ugly” or the simple “ready, steady, go” – we encounter the rule of three everywhere. Just look around you.
We’ve also developed our own rule of three and apply it to everything we publish. The rule is as simple as it is uncompromising: “Is it New, is it Relevant and is it But Different?”
Articles, research results or studies that do not comply with our rule of three are just not published. Let’s face it: life’s too short to be wasting your time.