About us – Berylls – making automobility viable

About us

IT IS OUR BUSINESS TOO

Our vision

Taking our Clients' problems personally

Berylls is where Different is spelled with a capital "D". We cover all aspects of the automobility value chain and have the capabilities to take things all the way to the finish line for our clients and for ourselves.

In this we are motivated by our unrelenting drive to find a solution for our clients and our industry and not stop until it is up and running. That’s our vision, our ambition, our raison d'être. Many customers say that we take their problems "personally". And we wouldn’t have it any other way.

Our USP

DIFFERENTIATED EXPERTISE. COMBINED

The Berylls Group comprises 5 entities because different competencies demand a certain degree of freedom, individuality and autonomy to attract the right people.

Our entities act as seedbeds for developing a cutting-edge and in-depth expertise. It is the combination these varied fields of expertise into one integrated offering that makes us Different.

Entrepreneurship

AS OUR CUSTOMERS’ NEEDS EVOLVE, SO TOO DO WE

We consider ourselves a part of the global automobility industry, and we evolve our own business model to meet our customers’ changing needs.

The Berylls Quintet answers our ambition to offer solutions to aid in the automobility industry’s transformation toward a more sustainable, electric, and digital future.

The Berylls Quintet is where we are today. It has itself evolved over time and will surely evolve even further in the future.

our story

THE STORY SO FAR

Anyone active in the automobility industry today must serve all regions, must constantly adapt, and must actively take risks. That takes hard work, courage and a proactive mindset.

The Beginning

We started Berylls Strategy Advisors in 2011 when the after-effects of the 2008 financial crisis could still be felt and when there was absolutely no reason to believe that the world needed yet another consulting firm. That didn’t stop us.

2011

The Berylls USP

Being faced with a plethora of new topics, automotive clients demanded detailed subject-matter expertise and above all seniority. This we delivered with smaller, more senior teams supported by a select network of strategic partners.

2011

The Track Record

With our unique approach we quickly won several milestone projects. Soon we had acquired an enviable roster of client and were surprised at the tasks they entrusted us with.

2012

Global Presence

The ability to roll out global strategies locally across all key automotive regions being key, we opened offices in Detroit and Shanghai in 2012 and 2014. Others in London, Beijing, Zurich, Seoul and Vienna soon followed.

2012

Hidden Champion

In 2015 we won our first Hidden Champion award. Because the award is based on client feedback this was a huge encouragement and a sign that we were on the right track. To date we have been named the automotive industry’s Hidden Champion five times. Besides 2015, we won in 2018, 2020, 2021 and 2022.

2015

Never let good ideas go to waste

In 2017 we realized that future sales required new digital products. And because we were no longer satisfied with seeing good ideas end up in the bin, we decided to roll them out ourselves. This became the founding moment for Berylls Digital Ventures.

2017

China

From automotive backwater to hub of digital innovation and seedbed for new luxury offerings, over the past three decades no single region has had the transformative impact on the automobility world that China has. Our presence in this market has been key in shaping and refining our entrepreneurial mindset.

2017

Covid-19

Having worked for private equity clients for decades, in 2020 we finally decided to become equity investors ourselves. At the height of the global Covid-19 pandemic newly-founded Berylls Equity Partners acquired the Group’s first portfolio company.

2020

Upstream disruptions

Our early successes were mostly in downstream topics. But we knew that e-mobility and digitalization would have the biggest impact upstream by causing cost and quality problems and delaying new product and technology launches. We therefore actively set out to recruit a world-class team to strengthen our expertise in precisely those areas.

2020

Digital sales implementation

Many future sales initiatives have failed because the automotive company did not implement them holistically. Since this meant that the concepts and initiatives we developed for our clients were bound to fail too, we needed to dive deeper into the implementation of new data-driven marketing and sales models. With Berylls Mad Media we built a dedicated operating model that constantly optimizes how automobility brands and products interact with their customers.

2020

Carbon neutrality

Our engagement with capital markets convinced us early on that sustainability and economic viability were not mutually exclusive. But we also knew that sustainability needed to be conceived in broader terms than merely achieving carbon neutrality. We want to achieve net carbon negative and make money with it at the same time.

2022

The Berylls Quintet

We focus exclusively on the automobility sector. This has allowed us to develop deep expertise and attract the right talent. But given the massive uncertainties confronting the automobility industry today this strategy is not without risk. That’s why we cover downstream and upstream topics as well as all key automotive regions. And by offering consulting services and digital products in addition to acting as investors and product originators, we don’t wait for clients to come to us to develop cutting-edge ideas and products.

2022

Today

The Berylls Quintet seems to answer many of our industry’s most pressing questions. But that doesn’t mean it’s going to stay that way forever. We started out as consultants, but we have since grown beyond consulting, motivated by our unrelenting drive to serve our clients and the industry that we consider ourselves a part of.

Today

Berylls Quintet

Automobility-focussed and solution-driven

The Berylls Group unites expertise in strategy consulting, digital product development, venture building and equity investing. We focus exclusively on what we call the global automobility sector – because we believe that today’s automotive industry is about much more than the manufacturing and selling of cars.

Across the five entities that comprise the Berylls Group we cover all aspect of the automobility value chain and we have the capabilities to take things all the way to the finish line – for our clients and for ourselves. We call this service offering the Berylls Quintet. It reflects our unrelenting drive to find a solution and not stop until results are visible and tangible.

Strategy Advisors

Mad Media

Digital Ventures

Green Mobility

Equity Partners

Berylls Strategy Advisors is a top-management consulting firm focused exclusively on the automobility sector. We cover the entire automotive value chain from long-term strategic planning to operational performance improvements. Our clients value us as thought leaders in our industry and as entrepreneurial thinkers who don’t believe in one-size-fits-all solutions.

Strategy Advisors

Mad Media

Berylls Mad Media is a strategic sales and marketing advisory firm with an implementation mindset. We exist because the digitalization of the customer journey is transforming the traditional automotive retail model. Our mission is to help clients build truly individual customer relationships through closer and more frequent interactions.

Digital Ventures

Berylls Digital Ventures is a digital product development and venturing firm. We help our clients in the automobility industry turn ideas and strategies into real-world ventures. We also invest in promising start-ups, and we bring our digital solutions to market and deliver them ready-to-use for our clients.

Green Mobility

Berylls Green Mobility is a venturing firm that builds new businesses around green and sustainable technology. We believe that sustainability will deliver competitive advantages in the real world. Our mission is to build ventures that deliver products and services that make automobility sustainable.

Equity Partners

Berylls Equity Partners is a private equity firm investing in automotive companies in turnaround situations. We acquire automobility companies with value potential, and we give them a long-term strategic direction. As an active investor, we contribute capital, know-how, people power and our extensive industry network.

Our awards

Public recognition for our work

We value what our clients think of us above all else and feel honoured by the public recognition we have receive for our work over the years.

Customer Testimonials

What our customers say about us

I still remember our first meeting when you started with Berylls 11 years ago. Unknown in the consulting space, but expertise and enthusiasm. Good job!

Director Strategy, OEM

Compared to other top management consulting firms, Berylls really sent us consultants who know their business!

International Premium OEM

Berylls is different. Agile, fresh, innovative and strong on implementation. They’re great fun to work with.

Managing Partner, Financial Investor

Berylls lives for me through the Berylls culture, through heart and soul and love for the topic of mobility/automotive. Keep that up, even as the team grows! Berylls' commitment far exceeds our expectations... and is extremely contagious.

Head of Sales, OEM

Berylls' commitment far exceeds our expectations... and it is extremely contagious. – CEO, Start-up

CEO, Start-up

The path Berylls has chosen is absolutely the right one. Keep up your ambition to improve constantly, because when you stop improving, you stop being good.

Managing Director, Volume OEM

Continue as before – clear opinions and independence. Working together is top-notch professionally and fun personally.

Head of Business Development, Mobility Service Provider

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WTCAR INDEX

AUTOMOBILITY INDEX

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Berylls Podcast

The latest in automobility for when you're on the road.

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Become a Beryll

But Different: two simple words that have the potential to change everything – from the way we stand out to how we tackle challenges and opportunities. With But Different we break free of old routines and fixed habits.

Apply now

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A STRONG MIDFIELD.

[/vc_column_text][vc_column_text]As a career starter at Berylls Strategy Advisors you can develop yourself from consultant to associate and senior associate, right up to principal and partner. An experienced expert will mentor you personally and will always be glad to see you reach the next level.
If not, we regard that as a personal decision, because, as we said, we don’t have a strict up-or-out principle. Accordingly, we have a very large midfield. This strength at the centre with our senior associates gives us a lot of know-how and strength in the teams and allows our customers to rely on excellent results the Berylls way.
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Partner.

[/vc_column_text][vc_column_text]As a Partner you are responsible for the entire business relationship with one or more customers. You also represent a specific subject area of Berylls – e.g., Digital Strategy, Sales/After Sales Strategy, M&A or Organization Development. You also continue to play an important role in the daily project work: as an expert you are closely engaged with our project teams, optimally networked with the clients and their management, and you visibly bear responsibility.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]

Principal.

[/vc_column_text][vc_column_text]As a Principal you are responsible for customers and larger projects or for the management of multiple projects in parallel. You are an important liaison for our clients at their locations. You also contribute towards the business development of Berylls and to the development of new customer relationships and are responsible internally for a specific subject area.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]

Senior Associate.

[/vc_column_text][vc_column_text]As a Senior Associate you assume responsibility as a classical project manager for whole projects and their teams. You interact closely with our customers and structure the work packages for Associates, Consultants, and interns. You are also responsible for internal tasks, e.g., in the further development of our intellectual capital.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]

Associate.

[/vc_column_text][vc_column_text]As an Associate you are responsible for smaller projects or individual modules of larger projects. Alongside the substantive work, you are also responsible for Consultants or interns and your initial engagement in internal task areas contributes to the further development of Berylls.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]

Consultant.

[/vc_column_text][vc_column_text]As a Consultant you are responsible for individual work packages in our consulting projects. This could involve market, customer and competition researches or workshop preparations, quantitative modelling or the preparation of presentations. You will be supported from the start by experienced Berylls to ensure a steep learning curve. [/vc_column_text][vc_empty_space height=”20px”][vc_btn title=”View all jobs” style=”custom” custom_background=”#ee754f” custom_text=”#ffffff” shape=”square” link=”url:https%3A%2F%2Fberylls.jobs.personio.de%2F%23company-4330|target:_blank”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

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CROSS-FUNCTIONAL PERFECTION.

[/vc_column_text][vc_column_text]Various entry options are open to you as a career starter at Berylls Digital Ventures. We believe in the strength of cross-functional teams to develop products, design business models, attract investors and thus sustainably improve the automobility industry. Because major challenges often demand special motivation. Our product and venture teams also perform so well because they are standing on the shoulders of all the necessary disciplines: these disciplines include venture architects and business developers who assume the business perspective, as well as technical specialists for concept, design and data science, right up to full-stack software development – all roles contribute directly to the success of our ideas. The further development within your discipline follows our clearly defined specialist track from specialist to senior specialist right up to lead specialist. An experienced colleague from the same discipline, the respective Head of Product/Ventures/CTO or a partner will mentor you personally and will always be glad to see you reach the next level. The respective requirements for your application are set out in our open job offers.
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Partner.

[/vc_column_text][vc_column_text]As Partner you are responsible for the successful further development of Berylls Digital Ventures. You represent Berylls Digital Ventures with respect to our customers, cooperation partners and investors. For this purpose you have a comprehensive and robust contact network. In addition, you form the interface to other business fields of the Berylls Group.
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Head of Products, Head of Ventures, CTO.

[/vc_column_text][vc_column_text]Within your area you are the central contact partner for our investors, customers, teams and cooperation partners. You actively pursue new business relationships and thus contribute towards the steady further development of Berylls Digital Ventures. In addition, your expertise makes you an important sparring partner for individual product or venture teams.
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Lead Specialist.

[/vc_column_text][vc_column_text]As a Lead Specialist, you support our teams with experience and advice, and help wherever necessary with ground-breaking professional decisions. In addition to this, you are responsible in close coordination with a Head of Products / Head of Venturing or Partner for the further development of your specialist team. With your experience, your engagement, and your integrative leadership style, you make an active contribution towards the steady further development of Berylls Digital Ventures, our products, and ventures.
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Senior Specialist.

[/vc_column_text][vc_column_text]As a Senior Specialist, you are responsible within a product or venture team for all deliverables of your discipline and oversee the work of junior employees. Wherever interdisciplinary work is required, you are the first contact partner for your colleagues, and find solutions to advance your product or venture to the maximum in a professional and pragmatic manner.
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Specialist.

[/vc_column_text][vc_column_text]As a Specialist, you support our product or venture teams in your respective discipline. Personal initiative and independent working play a major role here from the start, which you demonstrate alone and in collaboration with an experienced colleague.
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INTRAPRENEURS WANTED.

[/vc_column_text][vc_column_text]As a career starter at Berylls Mad Media, you can proceed from Analyst to Consultant, Associate and Senior Associate up to Principal and Partner. We believe in the strength of cross-functional teams to develop our products and services and thus sustainably improve the transformation of the marketing and sales function of the automotive industry. Therefore, we offer several tracks to develop you into an expert and evangelist who is recognized as such by our customers and whose know-how is highly valued. These tracks include Customer Experience & Service Design, Data-Driven Marketing, Agile Organisational Design, Analytics & BI, MarCom as well as Tech & Architecture. An experienced colleague from the same discipline or a Principal/Partner will mentor you personally and will always be glad to continuously accompany your development.
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Partner.

[/vc_column_text][vc_column_text]As a partner, you are responsible for the successful development of Berylls Mad Media. You represent Berylls Mad Media to our customers, cooperation partners, and stakeholders. For this purpose, you have a comprehensive and resilient network of contacts. As an expert, you stand for deep know-how in the field of digital transformation of sales and marketing, interacting closely with our project teams and taking visible responsibility.
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Principal.

[/vc_column_text][vc_column_text]As a Principal, you are responsible for the operational business of our product and service development. Within this area, you are a central point of contact for our customers, teams, cooperation partners, and stakeholders. With your industry expertise, you will be a sparring partner for the individual product or program teams and actively contribute to building new business relationships.
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Senior Associate.

[/vc_column_text][vc_column_text]As a Senior Associate, you will take responsibility for entire projects and their teams. In doing so, you will interact closely with our customers within the scope of your professional specialization and lead the customer team. Additionally, you are responsible for further development within your specialization in close coordination with a Principal/Partner. Through your experience, commitment, and integrative leadership style, you will actively contribute to the continuous development of Berylls Mad Media, our products, and our services.
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Associate.

[/vc_column_text][vc_column_text]As an Associate, you will take responsibility for sub-projects, individual modules of larger projects as well as the deliverables within cross-functional teams in your subject area. Where interdisciplinary work is helpful, you are the first point of contact within your specialization and develop solutions. You take responsibility for topic areas, lead junior Berylls in terms of content and thus support the continuous development of Berylls Mad Media, our products, and services.
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Consultant.

[/vc_column_text][vc_column_text]As a Consultant, you take responsibility for individual work packages within the scope of your specialization and support our cross-functional teams in developing highly relevant solutions for our clients. You are an expert on your sub-areas and the first point of contact for experienced colleagues and customers. You will continuously develop yourself and take responsibility within the team to further develop the products and services of Berylls Mad Media.
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Analyst.

[/vc_column_text][vc_column_text]As an Analyst, you support our cross-functional teams and take on tasks independently. You will be supported right from the start by experienced Berylls to ensure a steep learning curve. In doing so, initiative and independent work play a major role right from the start, which you will demonstrate alone and in cooperation with experienced colleagues. You develop yourself and support the development of products and services at Berylls Mad Media.

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HAND-PICKED PROFESSIONALS.

[/vc_column_text][vc_column_text]As a career starter at Berylls Equity Partners you can develop yourself from Investment Analyst up to Investment Director and Partner. An experienced Partner or Investment Director will mentor you personally and will always be glad to see you reach the next level. Our unique and specialized positioning also ensures, however, that we can only give a few select applicants this opportunity. We are mainly looking for hand-picked professionals with broad experience in this business. Our internal structure gives our portfolio companies and our anchor investors the certainty that we can achieve a successful financial, strategic and operative realignment.
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Partner.

[/vc_column_text][vc_column_text]As Partner you are responsible for the successful further development of Berylls Equity Partners. You represent Berylls Equity Partners with respect to our customers and network partners. For this purpose, you have a comprehensive and robust contact network that you use to ensure a constantly attractive deal flow, the optimum support of our portfolio companies as well as a value-maximizing exit. In addition, you are responsible for the support of our investors, and form the interface to other business fields of the Berylls Group.
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Investment Director.

[/vc_column_text][vc_column_text]As Investment Director you are responsible for the respective project in close cooperation with the Partner Team. You are the primary contact person at the interface to the seller or buyer side in our transactions. After a successful transaction you accompany companies during the holding period, and then ensure a successful exit process. With your engagement you contribute towards the development of new customer relationships.
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Investment Manager.

[/vc_column_text][vc_column_text]As Investment Manager you are independently responsible for larger subject areas (e.g. due diligence, company valuation, financial analysis, business plan compilation) and systematically develop into a project manager.
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Investment Associate.

[/vc_column_text][vc_column_text]As Investment Associate you are responsible for individual work packages in all our thematic areas and develop a holistic view of our investment business.
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Investment Analyst.

[/vc_column_text][vc_column_text]Als Investment Analyst you support us in all areas of our investment business: in the acquisition of companies, in the strategic and operative management of our portfolio companies, and in the sale of companies.
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Our vision

Taking our Clients' problems personally

our story

THE STORY SO FAR

Customer Testimonials

What our customers say about us

Contact us

A STRONG MIDFIELD.

Partner.

Principal.

Senior Associate.

Associate.

Consultant.

CROSS-FUNCTIONAL PERFECTION.

Partner.

Head of Products, Head of Ventures, CTO.

Lead Specialist.

Senior Specialist.

Specialist.

INTRAPRENEURS WANTED.

Partner.

Principal.

Senior Associate.

Associate.

Consultant.

Analyst.

HAND-PICKED PROFESSIONALS.

Partner.

Investment Director.

Investment Manager.

Investment Associate.

Investment Analyst.