YES, BUT WHEN?
Autonomous driving (AD) is one of the most complex and disruptive challenges in the history of mobility. Many new technologies have to be mastered to manage the infinite variety of situations of real-life mobility. Technology breakthroughs and new businesses emerge continuously, with strategies ranging from evolutionary development paths and niche market solutions to holistic revolutionary disruption.
We understand that companies in the autonomous or automated driving sector face profound challenges in developing, implementing and executing appropriate strategies.
All AD companies are under pressure to make technology reliable and safe, to build profitable business models, to ensure a successful go-to-market and to create suitable organizations and partnerships.
We help our clients identify the right product-market fit and execute strategy successfully to launch their AD solutions: out on the road, in the real world.
Solving complex challenges requires resilient but agile strategies as well as a holistic understanding of interdependencies.
Our experts in autonomous driving are experienced in developing and implementing strategies in uncertain and complex environments. They address all dimensions of the AD challenge holistically, from products and technology to marketing and organization.
We invite clients to challenge us on our beliefs, our outside-in perspective and our solution frameworks designed for strategic challenges.
Our approach
We developed detailed AD market models – including urban/long distance and Mobility as a Service/Testing as a Service (MaaS/TaaS) – on granular level in several regulatory and socio-economic settings.
We designed and supported the implementation of MaaS/TaaS strategies, including the go-to-market phase of a large OEM’s ride-pooling scheme (manual with autonomous shuttles).
We designed the European rollout of an innovative pooling and pooling/ride-hailing “hybrid” in 12 European countries.
We modelled the long-term impact of autonomous MaaS on private and B2B car sales for a large OEM in seven key regions/countries.
We supported product-market-fit and go-to-market, including a deep-tech solution for requirements management and validation in automated and autonomous driving.
Autonomous driving is an extremely complex ecosystem and comprises a variety of businesses, technologies and approaches. Berylls monitors the AD domain continuously and has gained deep insights into both incumbents and new entrants and their respective value propositions. Our expertise covers the complete value chain, from sensor set suppliers to mobility and logistics service providers. We help you navigate through the different system layers and evaluate the core developments as well as the latest trends in autonomous driving.
Our offering includes:
Autonomous driving is the most disruptive technology that the automotive industry has ever experienced. It is the true game-changer within the wider industry transformation of the 21st century. For incumbents, meeting the challenge of AD is a question of survival. For new entrants it is the biggest opportunity they will ever get to commercialize their knowledge and expertise. Berylls has the competence and methodology to help you successfully define your service and product strategy for autonomous driving.
Our offering includes:
Autonomous driving embraces many potential applications in mobility and logistics. Implementations of driverless vehicles will range from people-moving shuttles and ride-pooling to goods vehicles in hub-to-hub transport or last-mile delivery. Berylls covers them, all and has successfully designed and implemented operating models for autonomous vehicles in client projects. We believe that autonomous driving will create a transportation system of unprecedented productivity, efficiency and safety.
Our offering includes:
Autonomous driving will revolutionize value creation in transportation, as it takes the driver out of the cost of operation. This will lead to a massive reallocation of value pools. However, there is no low-hanging fruit in the system, and there will be strong competition for access to customers and their mobility and logistics budgets. Berylls has a deep understanding of the business models and value pools of autonomous driving. We offer support in creation and validation of your individual business case.
Our offering includes:
Autonomous driving requires reliable technology and viable business models. Where both are in place, AD will scale fast and conquer a significant share of the market. Any business in the autonomous driving ecosystem needs a detailed masterplan, from how to enter the market to how to cope with the growth ahead. Berylls has successfully supported the go-to-market of innovators in the AD area. We are ready to support our clients all the way, from strategy definition and proof of concept to launch preparation and scaling.
Our offering includes:
Autonomous driving has already generated a multitude of technology providers and startups throughout the value chain. Berylls Digital Ventures is actively networking with many of these startups and is continuously scouting promising ventures and business ideas. Most incumbents in the automotive industry have already understood that they must partner with younger companies that can offer fast access to innovative technology and agile working methods. We foster the activation of the startup ecosystem for autonomous driving.
Our offering includes:
Check out our latest insights for inspiring thought leadership on the issues around autonomous driving.
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