The car of the future will be defined by software. It will be connected, updatable and be part of an ever-expanding ecosystem of integrated mobility services. Established automotive companies need to catch up to provide the right user experience, and update cycles, costs and supporting processes.
To do this they need to answer where in the software value chain they want to position themselves. They need to differentiate themselves from the competition, deciding what to create on their own and what to buy from technology suppliers. At Berylls we advise OEMs, suppliers, start-ups and Big Tech companies on the fundamental portfolio, as well as software architecture, team competency, strategic sourcing, and business model questions raised by the growing importance of software.
We support clients in defining new product platforms and architectures from vehicle hardware to software and cloud-based applications.