Berylls – making automobility viable – Agents of Transformation

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The Berylls Group

MAKING AUTOMOBILITY SUSTAINABLE

Who we are

HOLISTICALLY AUTOMOBILITY-FOCUSSED

The Berylls Group unites expertise in strategy consulting, sales & marketing advisory, digital product development, green venture building and equity investing.

We focus exclusively on what we call the global automobility industry – because we believe that today’s automotive sector is about much more than the manufacturing and selling of cars.

And we inhabit our industry holistically, serving everybody with a stake in automobility as clients, partners and stakeholders.

Our Mission

thinking AUTOMOBILITY END-TO-END

Our mission is to create a sustainable as well as economically viable future for the global automobility industry by thinking automobility end-to-end.

Our approach to accomplishing this we call the Berylls Loop. It covers the entire automotive value chain end-to-end and is at the heart of everything we do.

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Our capabilities

end-to-end and in-depth

Across 5 ENTITIES, 9 SERVICE LINES, and 5 VERTICALS we cover all aspects of the automobility value chain and have the capabilities to take things all the way to the finish line, including developing our own products.

Services: Our capabilities extend from thinking sustainability end-to-end from customer insights to the final product. We take things all the way to the finish line around 9 SERVICE LINES that cover the entire value chain end-to-end.

Verticals: Some topics are so important they deserve special attention. Our 5 VERTICALS develop the most current expertise on the most critical topics in automobility.

Entities: Because different competencies demand a certain independence to attract the right people, the Berylls Group comprises 5 ENTITIES.

Services

Our capabilities extend from thinking sustainability end-to customer insights to the final product to take things all the way to the finish line around 9 SERVICE LINES that cover the entire value chain end-to-end.

Sustainability

Sustainability and e-mobility represent the cutting edge of automobility. A business model that does not integrate environmental and social measures with commercial targets cannot be economically viable. Berylls has a long track record in making sustainability work both for our clients and in our own business ventures, for example with WALL-E – the first free-to-the-user e-mobility infrastructure initiative.

Portfolio Strategy

To respond to the combined disruptive forces of digitalization, connectivity, shared and e-mobility solutions, automotive OEMs along with suppliers, start-ups and service companies are radically redrawing their product portfolios. This is nowhere more evident than in the car itself. Berylls has helped automotive companies combine new product attributes, software-defined features, new ownership models and digital services into internally consistent portfolios that integrate physical products and digital services.

Software & Architecture

To become a commercial reality, a portfolio must be translated into platforms, modules, components, manufacturing technologies and service offerings. Software is the glue that holds all these technologies together. Berylls has helped clients define products for a radically different future while as they transition from the hardware of today to the software-defined products of tomorrow.

Operations

No product will ever reach its target customers if it is not developed, industrialized and manufactured on time, on quality and on cost. Berylls has helped clients successfully launch new product lines, technologies and applications, developing new plants and assembly lines, and resolving bottlenecks, quality problems and production delays through task force engagements in high-stakes situations. We work from strategy to reality, and from the boardroom to the shopfloor.

Future Sales

Where automotive retail used to be about selling, financing and servicing cars through a network of dealerships, this landscape is increasingly being disrupted by new direct sales models, new digital service offerings and the emergence of third-party intermediaries. No OEM today can thrive without a potent digital offering that seamlessly integrates physical formats. And the more an OEM is positioned toward luxury, the more important physical retail networks become. We have helped OEMs build full-service offerings around their online and offline retail presence while at the same time increasing their revenue share across the vehicle’s entire lifetime.

M&A and Transactions

Mergers, acquisitions and strategic partnerships can be powerful enablers in gaining new skills or competencies, or accessing new markets and customers, or simply building scale. They help companies remain competitive or transform their business in the face of coming change. With our extensive track record in conducting partner and target searches, due diligences and post-merger integration programs, Berylls has helped many clients build powerful value networks around strategic partnerships or through equity investments and takeovers.

transformation

Developing new software-driven competencies and business models goes to the heart of what defines a business. Successfully executing such a business transformation holds the key to securing a company’s future. Berylls has helped many clients build fast, agile and effective organizations that are synchronized to their strategy, that have the right mix of culture and skills, and that are equipped to bring the complexity that comes with automobility under control.

Capital Markets

As few automotive companies can fund the massive investments needed for new products and new technologies from their operating cashflow alone, access to fresh capital is key. Some OEMs are restricted in their ability to raise capital through being undervalued. Others find financing but struggle to deliver their investors’ expectations. Addressing these problems requires an understanding of capital markets that goes beyond the fundamentals of revenue, profitability, and shareholder returns. This is why we at Berylls have developed our proprietary Automobility Index [Link to Automobility Index]. The Index goes beyond the P&L fundamentals, evaluating company strategy, value networks and investor sentiment. Using our Index, Berylls helps clients to better understand investor expectations and develop investor stories that resonate with global capital markets.

new business

As the pace of innovation accelerates new trends can emerge rapidly. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon. Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. We translate trends into specific requirements and specifications that enable organizations to develop relevant products and bring them to market. And if needed we use our own resources to develop, fund and build products around the most powerful mega trends.

Verticals

Some topics are so important they deserve special attention. Our 5 VERTICALS develop the most current expertise on the most critical topics in automobility.

E-Mobility

No other technology appears as predictable and yet at the same time has so many unknowns as e-mobility. But while many questions remain unanswered the time for relying solely on legislators and governments is over.

Connectivity

Connected vehicles provide a unique customer experience, enhance B2B business opportunities, and improve products and internal processes. But most ecosystem-players have not fully realized opportunities to offer compelling services based around connected vehicles.

Autonomous Driving

Technology breakthroughs and new businesses emerge continuously in the autonomous driving (AD) space. But all AD companies face immense pressure to make AD technology reliable and safe and to build profitable business models.

Mobility Services

Mobility Services have experienced a rollercoaster ride over the past decade The coming one will show whether the transformation to a more convenient and efficient transit system will continue to stall or whether we will witness a necessary and overdue comeback story.

Data

New data-driven business models have revolutionised the way customer insights are generated. But while the potential is immense, many automotive companies struggle to leverage date toward creating a competitive advantage.

Entities

Because different competencies demand a certain independence to attract the right people, the Berylls Group comprises 5 ENTITIES.

Berylls Strategy Advisors

Berylls Strategy Advisors is a top-management consulting firm focused exclusively on the automobility sector. We cover the entire automotive value chain from long-term strategic planning to operational performance improvements. Our clients value us as thought leaders in our industry and as entrepreneurial thinkers who don’t believe in one-size-fits-all solutions.

Berylls Mad Media

Berylls Mad Media is a strategic sales and marketing advisory firm with an implementation mindset. We exist because the digitalization of the customer journey is transforming the traditional automotive retail model. Our mission is to help clients build truly individual customer relationships through closer and more frequent interactions.

Berylls Digital Ventures

Berylls Digital Ventures is a digital product development and venturing firm. We help our clients in the automobility industry turn ideas and strategies into real-world ventures. We also invest in promising start-ups, and we bring our digital solutions to market and deliver them ready-to-use for our clients.

Berylls Green Mobility

Berylls Green Mobility is a venturing firm that builds new businesses around green and sustainable technology. We believe that sustainability will deliver competitive advantages in the real world. Our mission is to build ventures that deliver products and services that make automobility sustainable.

Berylls Equity Partners

Berylls Equity Partners is a private equity firm investing in automotive companies in turnaround situations. We acquire automobility companies with value potential, and we give them a long-term strategic direction. As an active investor, we contribute capital, know-how, people power and our extensive industry network.

Services

Our capabilities extend from thinking sustainability end-to customer insights to the final product to take things all the way to the finish line around 9 SERVICE LINES that cover the entire value chain end-to-end.

Sustainability

Sustainability and e-mobility represent the cutting edge of automobility. A business model that does not integrate environmental and social measures with commercial targets cannot be economically viable. Berylls has a long track record in making sustainability work both for our clients and in our own business ventures, for example with WALL-E – the first free-to-the-user e-mobility infrastructure initiative.

Portfolio Strategy

To respond to the combined disruptive forces of digitalization, connectivity, shared and e-mobility solutions, automotive OEMs along with suppliers, start-ups and service companies are radically redrawing their product portfolios. This is nowhere more evident than in the car itself. Berylls has helped automotive companies combine new product attributes, software-defined features, new ownership models and digital services into internally consistent portfolios that integrate physical products and digital services.

Software & Architecture

To become a commercial reality, a portfolio must be translated into platforms, modules, components, manufacturing technologies and service offerings. Software is the glue that holds all these technologies together. Berylls has helped clients define products for a radically different future while as they transition from the hardware of today to the software-defined products of tomorrow.

Operations

No product will ever reach its target customers if it is not developed, industrialized and manufactured on time, on quality and on cost. Berylls has helped clients successfully launch new product lines, technologies and applications, developing new plants and assembly lines, and resolving bottlenecks, quality problems and production delays through task force engagements in high-stakes situations. We work from strategy to reality, and from the boardroom to the shopfloor.

Future Sales

Where automotive retail used to be about selling, financing and servicing cars through a network of dealerships, this landscape is increasingly being disrupted by new direct sales models, new digital service offerings and the emergence of third-party intermediaries. No OEM today can thrive without a potent digital offering that seamlessly integrates physical formats. And the more an OEM is positioned toward luxury, the more important physical retail networks become. We have helped OEMs build full-service offerings around their online and offline retail presence while at the same time increasing their revenue share across the vehicle’s entire lifetime.

M&A and Transactions

Mergers, acquisitions and strategic partnerships can be powerful enablers in gaining new skills or competencies, or accessing new markets and customers, or simply building scale. They help companies remain competitive or transform their business in the face of coming change. With our extensive track record in conducting partner and target searches, due diligences and post-merger integration programs, Berylls has helped many clients build powerful value networks around strategic partnerships or through equity investments and takeovers.

transformation

Developing new software-driven competencies and business models goes to the heart of what defines a business. Successfully executing such a business transformation holds the key to securing a company’s future. Berylls has helped many clients build fast, agile and effective organizations that are synchronized to their strategy, that have the right mix of culture and skills, and that are equipped to bring the complexity that comes with automobility under control.

Capital Markets

As few automotive companies can fund the massive investments needed for new products and new technologies from their operating cashflow alone, access to fresh capital is key. Some OEMs are restricted in their ability to raise capital through being undervalued. Others find financing but struggle to deliver their investors’ expectations. Addressing these problems requires an understanding of capital markets that goes beyond the fundamentals of revenue, profitability, and shareholder returns. This is why we at Berylls have developed our proprietary Automobility Index [Link to Automobility Index]. The Index goes beyond the P&L fundamentals, evaluating company strategy, value networks and investor sentiment. Using our Index, Berylls helps clients to better understand investor expectations and develop investor stories that resonate with global capital markets.

new business

As the pace of innovation accelerates new trends can emerge rapidly. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon. Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. We translate trends into specific requirements and specifications that enable organizations to develop relevant products and bring them to market. And if needed we use our own resources to develop, fund and build products around the most powerful mega trends.

Verticals

Some topics are so important they deserve special attention. Our 5 VERTICALS develop the most current expertise on the most critical topics in automobility.

E-Mobility

No other technology appears as predictable and yet at the same time has so many unknowns as e-mobility. But while many questions remain unanswered the time for relying solely on legislators and governments is over.

Connectivity

Connected vehicles provide a unique customer experience, enhance B2B business opportunities, and improve products and internal processes. But most ecosystem-players have not fully realized opportunities to offer compelling services based around connected vehicles.

Autonomous Driving

Technology breakthroughs and new businesses emerge continuously in the autonomous driving (AD) space. But all AD companies face immense pressure to make AD technology reliable and safe and to build profitable business models.

Mobility Services

Mobility Services have experienced a rollercoaster ride over the past decade The coming one will show whether the transformation to a more convenient and efficient transit system will continue to stall or whether we will witness a necessary and overdue comeback story.

Data

New data-driven business models have revolutionised the way customer insights are generated. But while the potential is immense, many automotive companies struggle to leverage date toward creating a competitive advantage.

Entities

Because different competencies demand a certain independence to attract the right people, the Berylls Group comprises 5 ENTITIES.

Berylls Strategy Advisors

Berylls Strategy Advisors is a top-management consulting firm focused exclusively on the automobility sector. We cover the entire automotive value chain from long-term strategic planning to operational performance improvements. Our clients value us as thought leaders in our industry and as entrepreneurial thinkers who don’t believe in one-size-fits-all solutions.

Berylls Mad Media

Berylls Mad Media is a strategic sales and marketing advisory firm with an implementation mindset. We exist because the digitalization of the customer journey is transforming the traditional automotive retail model. Our mission is to help clients build truly individual customer relationships through closer and more frequent interactions.

Berylls Digital Ventures

Berylls Digital Ventures is a digital product development and venturing firm. We help our clients in the automobility industry turn ideas and strategies into real-world ventures. We also invest in promising start-ups, and we bring our digital solutions to market and deliver them ready-to-use for our clients.

Berylls Green Mobility

Berylls Green Mobility is a venturing firm that builds new businesses around green and sustainable technology. We believe that sustainability will deliver competitive advantages in the real world. Our mission is to build ventures that deliver products and services that make automobility sustainable.

Berylls Equity Partners

Berylls Equity Partners is a private equity firm investing in automotive companies in turnaround situations. We acquire automobility companies with value potential, and we give them a long-term strategic direction. As an active investor, we contribute capital, know-how, people power and our extensive industry network.

Services

Our capabilities extend from thinking sustainability end-to customer insights to the final product to take things all the way to the finish line around 9 SERVICE LINES that cover the entire value chain end-to-end.

Sustainability

Sustainability and e-mobility represent the cutting edge of automobility. A business model that does not integrate environmental and social measures with commercial targets cannot be economically viable. Berylls has a long track record in making sustainability work both for our clients and in our own business ventures, for example with WALL-E – the first free-to-the-user e-mobility infrastructure initiative.

Portfolio Strategy

To respond to the combined disruptive forces of digitalization, connectivity, shared and e-mobility solutions, automotive OEMs along with suppliers, start-ups and service companies are radically redrawing their product portfolios. This is nowhere more evident than in the car itself. Berylls has helped automotive companies combine new product attributes, software-defined features, new ownership models and digital services into internally consistent portfolios that integrate physical products and digital services.

Software & Architecture

To become a commercial reality, a portfolio must be translated into platforms, modules, components, manufacturing technologies and service offerings. Software is the glue that holds all these technologies together. Berylls has helped clients define products for a radically different future while as they transition from the hardware of today to the software-defined products of tomorrow.

Operations

No product will ever reach its target customers if it is not developed, industrialized and manufactured on time, on quality and on cost. Berylls has helped clients successfully launch new product lines, technologies and applications, developing new plants and assembly lines, and resolving bottlenecks, quality problems and production delays through task force engagements in high-stakes situations. We work from strategy to reality, and from the boardroom to the shopfloor.

Future Sales

Where automotive retail used to be about selling, financing and servicing cars through a network of dealerships, this landscape is increasingly being disrupted by new direct sales models, new digital service offerings and the emergence of third-party intermediaries. No OEM today can thrive without a potent digital offering that seamlessly integrates physical formats. And the more an OEM is positioned toward luxury, the more important physical retail networks become. We have helped OEMs build full-service offerings around their online and offline retail presence while at the same time increasing their revenue share across the vehicle’s entire lifetime.

M&A and Transactions

Mergers, acquisitions and strategic partnerships can be powerful enablers in gaining new skills or competencies, or accessing new markets and customers, or simply building scale. They help companies remain competitive or transform their business in the face of coming change. With our extensive track record in conducting partner and target searches, due diligences and post-merger integration programs, Berylls has helped many clients build powerful value networks around strategic partnerships or through equity investments and takeovers.

transformation

Developing new software-driven competencies and business models goes to the heart of what defines a business. Successfully executing such a business transformation holds the key to securing a company’s future. Berylls has helped many clients build fast, agile and effective organizations that are synchronized to their strategy, that have the right mix of culture and skills, and that are equipped to bring the complexity that comes with automobility under control.

Capital Markets

As few automotive companies can fund the massive investments needed for new products and new technologies from their operating cashflow alone, access to fresh capital is key. Some OEMs are restricted in their ability to raise capital through being undervalued. Others find financing but struggle to deliver their investors’ expectations. Addressing these problems requires an understanding of capital markets that goes beyond the fundamentals of revenue, profitability, and shareholder returns. This is why we at Berylls have developed our proprietary Automobility Index [Link to Automobility Index]. The Index goes beyond the P&L fundamentals, evaluating company strategy, value networks and investor sentiment. Using our Index, Berylls helps clients to better understand investor expectations and develop investor stories that resonate with global capital markets.

new business

As the pace of innovation accelerates new trends can emerge rapidly. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon. Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. We translate trends into specific requirements and specifications that enable organizations to develop relevant products and bring them to market. And if needed we use our own resources to develop, fund and build products around the most powerful mega trends.

Verticals

Some topics are so important they deserve special attention. Our 5 VERTICALS develop the most current expertise on the most critical topics in automobility.

E-Mobility

No other technology appears as predictable and yet at the same time has so many unknowns as e-mobility. But while many questions remain unanswered the time for relying solely on legislators and governments is over.

Connectivity

Connected vehicles provide a unique customer experience, enhance B2B business opportunities, and improve products and internal processes. But most ecosystem-players have not fully realized opportunities to offer compelling services based around connected vehicles.

Autonomous Driving

Technology breakthroughs and new businesses emerge continuously in the autonomous driving (AD) space. But all AD companies face immense pressure to make AD technology reliable and safe and to build profitable business models.

Mobility Services

Mobility Services have experienced a rollercoaster ride over the past decade The coming one will show whether the transformation to a more convenient and efficient transit system will continue to stall or whether we will witness a necessary and overdue comeback story.

Data

New data-driven business models have revolutionised the way customer insights are generated. But while the potential is immense, many automotive companies struggle to leverage date toward creating a competitive advantage.

Entities

Because different competencies demand a certain independence to attract the right people, the Berylls Group comprises 5 ENTITIES.

Berylls Strategy Advisors

Berylls Strategy Advisors is a top-management consulting firm focused exclusively on the automobility sector. We cover the entire automotive value chain from long-term strategic planning to operational performance improvements. Our clients value us as thought leaders in our industry and as entrepreneurial thinkers who don’t believe in one-size-fits-all solutions.

Berylls Mad Media

Berylls Mad Media is a strategic sales and marketing advisory firm with an implementation mindset. We exist because the digitalization of the customer journey is transforming the traditional automotive retail model. Our mission is to help clients build truly individual customer relationships through closer and more frequent interactions.

Berylls Digital Ventures

Berylls Digital Ventures is a digital product development and venturing firm. We help our clients in the automobility industry turn ideas and strategies into real-world ventures. We also invest in promising start-ups, and we bring our digital solutions to market and deliver them ready-to-use for our clients.

Berylls Green Mobility

Berylls Green Mobility is a venturing firm that builds new businesses around green and sustainable technology. We believe that sustainability will deliver competitive advantages in the real world. Our mission is to build ventures that deliver products and services that make automobility sustainable.

Berylls Equity Partners

Berylls Equity Partners is a private equity firm investing in automotive companies in turnaround situations. We acquire automobility companies with value potential, and we give them a long-term strategic direction. As an active investor, we contribute capital, know-how, people power and our extensive industry network.

Services

Our capabilities extend from thinking sustainability end-to customer insights to the final product to take things all the way to the finish line around 9 SERVICE LINES that cover the entire value chain end-to-end.

Sustainability

Sustainability and e-mobility represent the cutting edge of automobility. A business model that does not integrate environmental and social measures with commercial targets cannot be economically viable. Berylls has a long track record in making sustainability work both for our clients and in our own business ventures, for example with WALL-E – the first free-to-the-user e-mobility infrastructure initiative.

Portfolio Strategy

To respond to the combined disruptive forces of digitalization, connectivity, shared and e-mobility solutions, automotive OEMs along with suppliers, start-ups and service companies are radically redrawing their product portfolios. This is nowhere more evident than in the car itself. Berylls has helped automotive companies combine new product attributes, software-defined features, new ownership models and digital services into internally consistent portfolios that integrate physical products and digital services.

Software & Architecture

To become a commercial reality, a portfolio must be translated into platforms, modules, components, manufacturing technologies and service offerings. Software is the glue that holds all these technologies together. Berylls has helped clients define products for a radically different future while as they transition from the hardware of today to the software-defined products of tomorrow.

Operations

No product will ever reach its target customers if it is not developed, industrialized and manufactured on time, on quality and on cost. Berylls has helped clients successfully launch new product lines, technologies and applications, developing new plants and assembly lines, and resolving bottlenecks, quality problems and production delays through task force engagements in high-stakes situations. We work from strategy to reality, and from the boardroom to the shopfloor.

Future Sales

Where automotive retail used to be about selling, financing and servicing cars through a network of dealerships, this landscape is increasingly being disrupted by new direct sales models, new digital service offerings and the emergence of third-party intermediaries. No OEM today can thrive without a potent digital offering that seamlessly integrates physical formats. And the more an OEM is positioned toward luxury, the more important physical retail networks become. We have helped OEMs build full-service offerings around their online and offline retail presence while at the same time increasing their revenue share across the vehicle’s entire lifetime.

M&A and Transactions

Mergers, acquisitions and strategic partnerships can be powerful enablers in gaining new skills or competencies, or accessing new markets and customers, or simply building scale. They help companies remain competitive or transform their business in the face of coming change. With our extensive track record in conducting partner and target searches, due diligences and post-merger integration programs, Berylls has helped many clients build powerful value networks around strategic partnerships or through equity investments and takeovers.

transformation

Developing new software-driven competencies and business models goes to the heart of what defines a business. Successfully executing such a business transformation holds the key to securing a company’s future. Berylls has helped many clients build fast, agile and effective organizations that are synchronized to their strategy, that have the right mix of culture and skills, and that are equipped to bring the complexity that comes with automobility under control.

Capital Markets

As few automotive companies can fund the massive investments needed for new products and new technologies from their operating cashflow alone, access to fresh capital is key. Some OEMs are restricted in their ability to raise capital through being undervalued. Others find financing but struggle to deliver their investors’ expectations. Addressing these problems requires an understanding of capital markets that goes beyond the fundamentals of revenue, profitability, and shareholder returns. This is why we at Berylls have developed our proprietary Automobility Index [Link to Automobility Index]. The Index goes beyond the P&L fundamentals, evaluating company strategy, value networks and investor sentiment. Using our Index, Berylls helps clients to better understand investor expectations and develop investor stories that resonate with global capital markets.

new business

As the pace of innovation accelerates new trends can emerge rapidly. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon. Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. We translate trends into specific requirements and specifications that enable organizations to develop relevant products and bring them to market. And if needed we use our own resources to develop, fund and build products around the most powerful mega trends.

Verticals

Some topics are so important they deserve special attention. Our 5 VERTICALS develop the most current expertise on the most critical topics in automobility.

E-Mobility

No other technology appears as predictable and yet at the same time has so many unknowns as e-mobility. But while many questions remain unanswered the time for relying solely on legislators and governments is over.

Connectivity

Connected vehicles provide a unique customer experience, enhance B2B business opportunities, and improve products and internal processes. But most ecosystem-players have not fully realized opportunities to offer compelling services based around connected vehicles.

Autonomous Driving

Technology breakthroughs and new businesses emerge continuously in the autonomous driving (AD) space. But all AD companies face immense pressure to make AD technology reliable and safe and to build profitable business models.

Mobility Services

Mobility Services have experienced a rollercoaster ride over the past decade The coming one will show whether the transformation to a more convenient and efficient transit system will continue to stall or whether we will witness a necessary and overdue comeback story.

Data

New data-driven business models have revolutionised the way customer insights are generated. But while the potential is immense, many automotive companies struggle to leverage date toward creating a competitive advantage.

Entities

Because different competencies demand a certain independence to attract the right people, the Berylls Group comprises 5 ENTITIES.

Berylls Strategy Advisors

Berylls Strategy Advisors is a top-management consulting firm focused exclusively on the automobility sector. We cover the entire automotive value chain from long-term strategic planning to operational performance improvements. Our clients value us as thought leaders in our industry and as entrepreneurial thinkers who don’t believe in one-size-fits-all solutions.

Berylls Mad Media

Berylls Mad Media is a strategic sales and marketing advisory firm with an implementation mindset. We exist because the digitalization of the customer journey is transforming the traditional automotive retail model. Our mission is to help clients build truly individual customer relationships through closer and more frequent interactions.

Berylls Digital Ventures

Berylls Digital Ventures is a digital product development and venturing firm. We help our clients in the automobility industry turn ideas and strategies into real-world ventures. We also invest in promising start-ups, and we bring our digital solutions to market and deliver them ready-to-use for our clients.

Berylls Green Mobility

Berylls Green Mobility is a venturing firm that builds new businesses around green and sustainable technology. We believe that sustainability will deliver competitive advantages in the real world. Our mission is to build ventures that deliver products and services that make automobility sustainable.

Berylls Equity Partners

Berylls Equity Partners is a private equity firm investing in automotive companies in turnaround situations. We acquire automobility companies with value potential, and we give them a long-term strategic direction. As an active investor, we contribute capital, know-how, people power and our extensive industry network.

Services

Our capabilities extend from thinking sustainability end-to customer insights to the final product to take things all the way to the finish line around 9 SERVICE LINES that cover the entire value chain end-to-end.

Sustainability

Sustainability and e-mobility represent the cutting edge of automobility. A business model that does not integrate environmental and social measures with commercial targets cannot be economically viable. Berylls has a long track record in making sustainability work both for our clients and in our own business ventures, for example with WALL-E – the first free-to-the-user e-mobility infrastructure initiative.

Portfolio Strategy

To respond to the combined disruptive forces of digitalization, connectivity, shared and e-mobility solutions, automotive OEMs along with suppliers, start-ups and service companies are radically redrawing their product portfolios. This is nowhere more evident than in the car itself. Berylls has helped automotive companies combine new product attributes, software-defined features, new ownership models and digital services into internally consistent portfolios that integrate physical products and digital services.

Software & Architecture

To become a commercial reality, a portfolio must be translated into platforms, modules, components, manufacturing technologies and service offerings. Software is the glue that holds all these technologies together. Berylls has helped clients define products for a radically different future while as they transition from the hardware of today to the software-defined products of tomorrow.

Operations

No product will ever reach its target customers if it is not developed, industrialized and manufactured on time, on quality and on cost. Berylls has helped clients successfully launch new product lines, technologies and applications, developing new plants and assembly lines, and resolving bottlenecks, quality problems and production delays through task force engagements in high-stakes situations. We work from strategy to reality, and from the boardroom to the shopfloor.

Future Sales

Where automotive retail used to be about selling, financing and servicing cars through a network of dealerships, this landscape is increasingly being disrupted by new direct sales models, new digital service offerings and the emergence of third-party intermediaries. No OEM today can thrive without a potent digital offering that seamlessly integrates physical formats. And the more an OEM is positioned toward luxury, the more important physical retail networks become. We have helped OEMs build full-service offerings around their online and offline retail presence while at the same time increasing their revenue share across the vehicle’s entire lifetime.

M&A and Transactions

Mergers, acquisitions and strategic partnerships can be powerful enablers in gaining new skills or competencies, or accessing new markets and customers, or simply building scale. They help companies remain competitive or transform their business in the face of coming change. With our extensive track record in conducting partner and target searches, due diligences and post-merger integration programs, Berylls has helped many clients build powerful value networks around strategic partnerships or through equity investments and takeovers.

transformation

Developing new software-driven competencies and business models goes to the heart of what defines a business. Successfully executing such a business transformation holds the key to securing a company’s future. Berylls has helped many clients build fast, agile and effective organizations that are synchronized to their strategy, that have the right mix of culture and skills, and that are equipped to bring the complexity that comes with automobility under control.

Capital Markets

As few automotive companies can fund the massive investments needed for new products and new technologies from their operating cashflow alone, access to fresh capital is key. Some OEMs are restricted in their ability to raise capital through being undervalued. Others find financing but struggle to deliver their investors’ expectations. Addressing these problems requires an understanding of capital markets that goes beyond the fundamentals of revenue, profitability, and shareholder returns. This is why we at Berylls have developed our proprietary Automobility Index [Link to Automobility Index]. The Index goes beyond the P&L fundamentals, evaluating company strategy, value networks and investor sentiment. Using our Index, Berylls helps clients to better understand investor expectations and develop investor stories that resonate with global capital markets.

new business

As the pace of innovation accelerates new trends can emerge rapidly. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon. Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. We translate trends into specific requirements and specifications that enable organizations to develop relevant products and bring them to market. And if needed we use our own resources to develop, fund and build products around the most powerful mega trends.

Verticals

Some topics are so important they deserve special attention. Our 5 VERTICALS develop the most current expertise on the most critical topics in automobility.

E-Mobility

No other technology appears as predictable and yet at the same time has so many unknowns as e-mobility. But while many questions remain unanswered the time for relying solely on legislators and governments is over.

Connectivity

Connected vehicles provide a unique customer experience, enhance B2B business opportunities, and improve products and internal processes. But most ecosystem-players have not fully realized opportunities to offer compelling services based around connected vehicles.

Autonomous Driving

Technology breakthroughs and new businesses emerge continuously in the autonomous driving (AD) space. But all AD companies face immense pressure to make AD technology reliable and safe and to build profitable business models.

Mobility Services

Mobility Services have experienced a rollercoaster ride over the past decade The coming one will show whether the transformation to a more convenient and efficient transit system will continue to stall or whether we will witness a necessary and overdue comeback story.

Data

New data-driven business models have revolutionised the way customer insights are generated. But while the potential is immense, many automotive companies struggle to leverage date toward creating a competitive advantage.

Entities

Because different competencies demand a certain independence to attract the right people, the Berylls Group comprises 5 ENTITIES.

Berylls Strategy Advisors

Berylls Strategy Advisors is a top-management consulting firm focused exclusively on the automobility sector. We cover the entire automotive value chain from long-term strategic planning to operational performance improvements. Our clients value us as thought leaders in our industry and as entrepreneurial thinkers who don’t believe in one-size-fits-all solutions.

Berylls Mad Media

Berylls Mad Media is a strategic sales and marketing advisory firm with an implementation mindset. We exist because the digitalization of the customer journey is transforming the traditional automotive retail model. Our mission is to help clients build truly individual customer relationships through closer and more frequent interactions.

Berylls Digital Ventures

Berylls Digital Ventures is a digital product development and venturing firm. We help our clients in the automobility industry turn ideas and strategies into real-world ventures. We also invest in promising start-ups, and we bring our digital solutions to market and deliver them ready-to-use for our clients.

Berylls Green Mobility

Berylls Green Mobility is a venturing firm that builds new businesses around green and sustainable technology. We believe that sustainability will deliver competitive advantages in the real world. Our mission is to build ventures that deliver products and services that make automobility sustainable.

Berylls Equity Partners

Berylls Equity Partners is a private equity firm investing in automotive companies in turnaround situations. We acquire automobility companies with value potential, and we give them a long-term strategic direction. As an active investor, we contribute capital, know-how, people power and our extensive industry network.

Services

Our capabilities extend from thinking sustainability end-to customer insights to the final product to take things all the way to the finish line around 9 SERVICE LINES that cover the entire value chain end-to-end.

Sustainability

Sustainability and e-mobility represent the cutting edge of automobility. A business model that does not integrate environmental and social measures with commercial targets cannot be economically viable. Berylls has a long track record in making sustainability work both for our clients and in our own business ventures, for example with WALL-E – the first free-to-the-user e-mobility infrastructure initiative.

Portfolio Strategy

To respond to the combined disruptive forces of digitalization, connectivity, shared and e-mobility solutions, automotive OEMs along with suppliers, start-ups and service companies are radically redrawing their product portfolios. This is nowhere more evident than in the car itself. Berylls has helped automotive companies combine new product attributes, software-defined features, new ownership models and digital services into internally consistent portfolios that integrate physical products and digital services.

Software & Architecture

To become a commercial reality, a portfolio must be translated into platforms, modules, components, manufacturing technologies and service offerings. Software is the glue that holds all these technologies together. Berylls has helped clients define products for a radically different future while as they transition from the hardware of today to the software-defined products of tomorrow.

Operations

No product will ever reach its target customers if it is not developed, industrialized and manufactured on time, on quality and on cost. Berylls has helped clients successfully launch new product lines, technologies and applications, developing new plants and assembly lines, and resolving bottlenecks, quality problems and production delays through task force engagements in high-stakes situations. We work from strategy to reality, and from the boardroom to the shopfloor.

Future Sales

Where automotive retail used to be about selling, financing and servicing cars through a network of dealerships, this landscape is increasingly being disrupted by new direct sales models, new digital service offerings and the emergence of third-party intermediaries. No OEM today can thrive without a potent digital offering that seamlessly integrates physical formats. And the more an OEM is positioned toward luxury, the more important physical retail networks become. We have helped OEMs build full-service offerings around their online and offline retail presence while at the same time increasing their revenue share across the vehicle’s entire lifetime.

M&A and Transactions

Mergers, acquisitions and strategic partnerships can be powerful enablers in gaining new skills or competencies, or accessing new markets and customers, or simply building scale. They help companies remain competitive or transform their business in the face of coming change. With our extensive track record in conducting partner and target searches, due diligences and post-merger integration programs, Berylls has helped many clients build powerful value networks around strategic partnerships or through equity investments and takeovers.

transformation

Developing new software-driven competencies and business models goes to the heart of what defines a business. Successfully executing such a business transformation holds the key to securing a company’s future. Berylls has helped many clients build fast, agile and effective organizations that are synchronized to their strategy, that have the right mix of culture and skills, and that are equipped to bring the complexity that comes with automobility under control.

Capital Markets

As few automotive companies can fund the massive investments needed for new products and new technologies from their operating cashflow alone, access to fresh capital is key. Some OEMs are restricted in their ability to raise capital through being undervalued. Others find financing but struggle to deliver their investors’ expectations. Addressing these problems requires an understanding of capital markets that goes beyond the fundamentals of revenue, profitability, and shareholder returns. This is why we at Berylls have developed our proprietary Automobility Index [Link to Automobility Index]. The Index goes beyond the P&L fundamentals, evaluating company strategy, value networks and investor sentiment. Using our Index, Berylls helps clients to better understand investor expectations and develop investor stories that resonate with global capital markets.

new business

As the pace of innovation accelerates new trends can emerge rapidly. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon. Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. We translate trends into specific requirements and specifications that enable organizations to develop relevant products and bring them to market. And if needed we use our own resources to develop, fund and build products around the most powerful mega trends.

Verticals

Some topics are so important they deserve special attention. Our 5 VERTICALS develop the most current expertise on the most critical topics in automobility.

E-Mobility

No other technology appears as predictable and yet at the same time has so many unknowns as e-mobility. But while many questions remain unanswered the time for relying solely on legislators and governments is over.

Connectivity

Connected vehicles provide a unique customer experience, enhance B2B business opportunities, and improve products and internal processes. But most ecosystem-players have not fully realized opportunities to offer compelling services based around connected vehicles.

Autonomous Driving

Technology breakthroughs and new businesses emerge continuously in the autonomous driving (AD) space. But all AD companies face immense pressure to make AD technology reliable and safe and to build profitable business models.

Mobility Services

Mobility Services have experienced a rollercoaster ride over the past decade The coming one will show whether the transformation to a more convenient and efficient transit system will continue to stall or whether we will witness a necessary and overdue comeback story.

Data

New data-driven business models have revolutionised the way customer insights are generated. But while the potential is immense, many automotive companies struggle to leverage date toward creating a competitive advantage.

Entities

Because different competencies demand a certain independence to attract the right people, the Berylls Group comprises 5 ENTITIES.

Berylls Strategy Advisors

Berylls Strategy Advisors is a top-management consulting firm focused exclusively on the automobility sector. We cover the entire automotive value chain from long-term strategic planning to operational performance improvements. Our clients value us as thought leaders in our industry and as entrepreneurial thinkers who don’t believe in one-size-fits-all solutions.

Berylls Mad Media

Berylls Mad Media is a strategic sales and marketing advisory firm with an implementation mindset. We exist because the digitalization of the customer journey is transforming the traditional automotive retail model. Our mission is to help clients build truly individual customer relationships through closer and more frequent interactions.

Berylls Digital Ventures

Berylls Digital Ventures is a digital product development and venturing firm. We help our clients in the automobility industry turn ideas and strategies into real-world ventures. We also invest in promising start-ups, and we bring our digital solutions to market and deliver them ready-to-use for our clients.

Berylls Green Mobility

Berylls Green Mobility is a venturing firm that builds new businesses around green and sustainable technology. We believe that sustainability will deliver competitive advantages in the real world. Our mission is to build ventures that deliver products and services that make automobility sustainable.

Berylls Equity Partners

Berylls Equity Partners is a private equity firm investing in automotive companies in turnaround situations. We acquire automobility companies with value potential, and we give them a long-term strategic direction. As an active investor, we contribute capital, know-how, people power and our extensive industry network.

0/0

end-to-end and in-depth

Entities

Because different competencies demand a certain independence to attract the right people, the Berylls Group comprises 5 ENTITIES.

Berylls Strategy Advisors

Berylls Strategy Advisors is a top-management consulting firm focused exclusively on the automobility sector. We cover the entire automotive value chain from long-term strategic planning to operational performance improvements. Our clients value us as thought leaders in our industry and as entrepreneurial thinkers who don’t believe in one-size-fits-all solutions.

Berylls Mad Media

Berylls Mad Media is a strategic sales and marketing advisory firm with an implementation mindset. We exist because the digitalization of the customer journey is transforming the traditional automotive retail model. Our mission is to help clients build truly individual customer relationships through closer and more frequent interactions.

Berylls Digital Ventures

Berylls Digital Ventures is a digital product development and venturing firm. We help our clients in the automobility industry turn ideas and strategies into real-world ventures. We also invest in promising start-ups, and we bring our digital solutions to market and deliver them ready-to-use for our clients.

Berylls Green Mobility

Berylls Green Mobility is a venturing firm that builds new businesses around green and sustainable technology. We believe that sustainability will deliver competitive advantages in the real world. Our mission is to build ventures that deliver products and services that make automobility sustainable.

Berylls Equity Partners

Berylls Equity Partners is a private equity firm investing in automotive companies in turnaround situations. We acquire automobility companies with value potential, and we give them a long-term strategic direction. As an active investor, we contribute capital, know-how, people power and our extensive industry network.

Services

Our capabilities extend from thinking sustainability end-to customer insights to the final product to take things all the way to the finish line around 9 SERVICE LINES that cover the entire value chain end-to-end.

Sustainability

Sustainability and e-mobility represent the cutting edge of automobility. A business model that does not integrate environmental and social measures with commercial targets cannot be economically viable. Berylls has a long track record in making sustainability work both for our clients and in our own business ventures, for example with WALL-E – the first free-to-the-user e-mobility infrastructure initiative.

Portfolio Strategy

To respond to the combined disruptive forces of digitalization, connectivity, shared and e-mobility solutions, automotive OEMs along with suppliers, start-ups and service companies are radically redrawing their product portfolios. This is nowhere more evident than in the car itself. Berylls has helped automotive companies combine new product attributes, software-defined features, new ownership models and digital services into internally consistent portfolios that integrate physical products and digital services.

Software & Architecture

To become a commercial reality, a portfolio must be translated into platforms, modules, components, manufacturing technologies and service offerings. Software is the glue that holds all these technologies together. Berylls has helped clients define products for a radically different future while as they transition from the hardware of today to the software-defined products of tomorrow.

Operations

No product will ever reach its target customers if it is not developed, industrialized and manufactured on time, on quality and on cost. Berylls has helped clients successfully launch new product lines, technologies and applications, developing new plants and assembly lines, and resolving bottlenecks, quality problems and production delays through task force engagements in high-stakes situations. We work from strategy to reality, and from the boardroom to the shopfloor.

Future Sales

Where automotive retail used to be about selling, financing and servicing cars through a network of dealerships, this landscape is increasingly being disrupted by new direct sales models, new digital service offerings and the emergence of third-party intermediaries. No OEM today can thrive without a potent digital offering that seamlessly integrates physical formats. And the more an OEM is positioned toward luxury, the more important physical retail networks become. We have helped OEMs build full-service offerings around their online and offline retail presence while at the same time increasing their revenue share across the vehicle’s entire lifetime.

M&A and Transactions

Mergers, acquisitions and strategic partnerships can be powerful enablers in gaining new skills or competencies, or accessing new markets and customers, or simply building scale. They help companies remain competitive or transform their business in the face of coming change. With our extensive track record in conducting partner and target searches, due diligences and post-merger integration programs, Berylls has helped many clients build powerful value networks around strategic partnerships or through equity investments and takeovers.

transformation

Developing new software-driven competencies and business models goes to the heart of what defines a business. Successfully executing such a business transformation holds the key to securing a company’s future. Berylls has helped many clients build fast, agile and effective organizations that are synchronized to their strategy, that have the right mix of culture and skills, and that are equipped to bring the complexity that comes with automobility under control.

Capital Markets

As few automotive companies can fund the massive investments needed for new products and new technologies from their operating cashflow alone, access to fresh capital is key. Some OEMs are restricted in their ability to raise capital through being undervalued. Others find financing but struggle to deliver their investors’ expectations. Addressing these problems requires an understanding of capital markets that goes beyond the fundamentals of revenue, profitability, and shareholder returns. This is why we at Berylls have developed our proprietary Automobility Index [Link to Automobility Index]. The Index goes beyond the P&L fundamentals, evaluating company strategy, value networks and investor sentiment. Using our Index, Berylls helps clients to better understand investor expectations and develop investor stories that resonate with global capital markets.

new business

As the pace of innovation accelerates new trends can emerge rapidly. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon. Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. We translate trends into specific requirements and specifications that enable organizations to develop relevant products and bring them to market. And if needed we use our own resources to develop, fund and build products around the most powerful mega trends.

Verticals

Some topics are so important they deserve special attention. Our 5 VERTICALS develop the most current expertise on the most critical topics in automobility.

E-Mobility

No other technology appears as predictable and yet at the same time has so many unknowns as e-mobility. But while many questions remain unanswered the time for relying solely on legislators and governments is over.

Connectivity

Connected vehicles provide a unique customer experience, enhance B2B business opportunities, and improve products and internal processes. But most ecosystem-players have not fully realized opportunities to offer compelling services based around connected vehicles.

Autonomous Driving

Technology breakthroughs and new businesses emerge continuously in the autonomous driving (AD) space. But all AD companies face immense pressure to make AD technology reliable and safe and to build profitable business models.

Mobility Services

Mobility Services have experienced a rollercoaster ride over the past decade The coming one will show whether the transformation to a more convenient and efficient transit system will continue to stall or whether we will witness a necessary and overdue comeback story.

Data

New data-driven business models have revolutionised the way customer insights are generated. But while the potential is immense, many automotive companies struggle to leverage date toward creating a competitive advantage.

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Munich

Munich

Berylls Strategy Advisors GmbH

Maximilianstraße 34
80539 München
Deutschland
Telefon +49 89 710 410 40-0

[email protected]
www.berylls.com

Berylls Strategy Advisors GmbH

Maximilianstraße 34
80539 München
Deutschland
Telefon +49 89 710 410 40-0

[email protected]
www.berylls.com

Berlin

Berlin

Berylls Digital Ventures GmbH

c/o The Drivery
Mariendorfer Damm 1
12099 Berlin
+49 30 217 82-116

[email protected]
www.berylls.com

Berylls Digital Ventures GmbH

c/o The Drivery
Mariendorfer Damm 1
12099 Berlin
+49 30 217 82-116

[email protected]
www.berylls.com

Zurich

Zurich

Berylls Strategy Advisors AG

Haldenstrasse 1
6340 Baar
Schweiz
+41 41 763 04-00

[email protected]
www.berylls.com

Berylls Strategy Advisors AG

Haldenstrasse 1
6340 Baar
Schweiz
+41 41 763 04-00

[email protected]
www.berylls.com

Vienna

Vienna

Berylls Strategy Advisors GmbH

c/o Asontas
Schwindgasse 4/7
1040 Wien
Österreich
Telefon +49 89 710 410 40-0

[email protected]
www.berylls.com

Berylls Strategy Advisors GmbH

c/o Asontas
Schwindgasse 4/7
1040 Wien
Österreich
Telefon +49 89 710 410 40-0

[email protected]
www.berylls.com

Beijing

Beijing

Berylls Digital Ventures Co., Ltd.

c/o Beijing WeWork 
2A Worker Stadium North Road
 Pacific Century Place, 5/F Chaoyang 

+86 21 62599686
[email protected] 
www.berylls.com

Berylls Digital Ventures Co., Ltd.

c/o Beijing WeWork 
2A Worker Stadium North Road
 Pacific Century Place, 5/F Chaoyang 

+86 21 62599686
[email protected] 
www.berylls.com

SHANGHAI

SHANGHAI

Berylls Strategy Advisors (Shanghai) Co., Ltd.

555 Wuding Road 
Room 201, Floor 2 Jingàn District 
Shanghai, China

+86 21 62599686
[email protected] 
www.berylls.com

Berylls Strategy Advisors (Shanghai) Co., Ltd.

555 Wuding Road 
Room 201, Floor 2 Jingàn District 
Shanghai, China

+86 21 62599686
[email protected] 
www.berylls.com

SEOUL

SEOUL

Gangnam-gu,
Bongeunsa-ro, 438
4th floor
06153 Seoul, Süd Korea
Phone +82 2 552 3775

[email protected]
www.berylls.com

Gangnam-gu,
Bongeunsa-ro, 438
4th floor
06153 Seoul, Süd Korea
Phone +82 2 552 3775

[email protected]
www.berylls.com

Detroit

Detroit

Berylls Strategy Advisors Corp.
301 West Fourth Street
Royal Oak, Michigan 48067, USA

+1 248 584 3800
[email protected]
www.berylls.com

Berylls Strategy Advisors Corp.
301 West Fourth Street
Royal Oak, Michigan 48067, USA

+1 248 584 3800
[email protected]
www.berylls.com

London

London

Berylls Strategy Advisors Ltd.

200 Cambridge Science Park
London, CB4 0FZ
United Kingdom
Telefon +44 73 8080 1960

[email protected]
www.berylls.com

Berylls Strategy Advisors Ltd.

200 Cambridge Science Park
London, CB4 0FZ
United Kingdom
Telefon +44 73 8080 1960

[email protected]
www.berylls.com

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