THE FUTURE WILL BE. BUT DIFFERENT.

Experience has taught us that nothing succeeds as expected or planned. Somehow things always turn out differently. Having cut our teeth at some of the big, international consultancies, we decided some nine years ago, to start our own shop, where different would be written with a capital ‘D’. And, if awards are anything to go by, our decision seems to have proved us right. Even more important to us, is what our clients say about us.
And more often than not, that will be ‘They’re Different’. No one can predict what the future of mobility will look like, which technologies will win and for how long. One thing is for sure, it will be and will need to be, very different from anything we’ve seen before. Different with a capital ‘D’.
INSIGHTS
INSIGHTS
BERYLLS INSIGHTS

AUTOMOTIVE CRISIS AGENDA – OUR RECOMMENDATIONS FOR STEERING THROUGH THE COVID-19 CRISIS.

Even before COVID-19 emerged as a global pandemic, investors already doubted whether traditional OEMs had a sustainable business model. Thus, while almost all European, US & Asian OEMs recorded significant volume growth while market capitalization hit rock bottom. While some OEMs have done better by investors than others, a sustainable transformation remained elusive in most cases. Now, COVID-19-induced effects are adding to and exacerbating these structural problems. From our perspective, automotive CEOs must build their crisis agenda around 6 fields of action. Read more here …
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MEDIA
MEDIA
BERYLLS IN THE MEDIA.

THE SLIGHTLY DIFFERENT VOICE IN THE MARKET.

ONLINE CAR SALES

“There is no question that the online share in the car buying process is gaining importance and is fueled by the crisis.”

Dr. Jan Burgard  I  Times Famous
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CAR TRADE

“Surveys show that many currently car-free licence holders are considering, or even for the first time, a vehicle purchase.”

Arthur Kipferler  I  Indo New York
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CAR LAUNCHES

“You’re only as good as your last launch.”

Martin French  I  USA Today
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E-MOBILITY

“It will be very interesting to see whether China chooses to reintroduce higher subsidies for electric cars, or decides instead to invest in alternative technologies such as fuel cells.”

Andreas Radics  I  Automotive World
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CHINA INCENTIVES

“We observe in the case of the electric-powered NEVs, a much slower recovery than in the case of the cars with a conventional drive.”

Dr. Jan Burgard  I  JELLY
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ONLINE SALES

“For almost every car that’s sold, buyers have almost always started their research online.”

Arthur Kipferler  I  THE STAR
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CONNECTIVITY

“Without a doubt, monetising the connected car is a tough challenge. Even Big Tech struggles to make money from new digital services.”

Dr. Jan Burgard  I  Automotive World
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TESLA

„When it comes to the sensor suite that gathers data on an automated vehicle´s surroundings, Tesla swims against the stream.”

Dr. Matthias Kempf  I  Automotive World
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INSIGHTS
INSIGHTS
CHINA INSIGHTS

QUO VADIS, CHINA? – OUR PERSPECTIVE ON A MARKET YOU THOUGHT YOU KNEW.

The global automotive market is stumbling, OEMs & suppliers are under pressure. Understanding the world’s core market just got even more important than ever to stay on top of things: China, quo vadis?
So far, China is the only key market showing signs of recovery from the turmoil COVID-19 has caused. Thus, OEMs are even more dependent from the ever-changing market. With our insights on China we offer you the first step in gaining back some control towards recovery to guarantee sustainable and profitable business. Read more here …
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STATEMENTS
STATEMENTS
OUR ANALYSES.

TO THE POINT AND TIMELY.

DRIVING BANS IN EUROPEAN CITIES AFFECT 12.6 MILLION CARS DIRECTLY.
Andreas Radics, Executive Partner at Berylls Strategy Advisors on driving bans in European cities: “The number of cities that have restricted or want to reduce traffic from fossil fuel powered cars is growing steadily. Since 1 June, Darmstadt in Germany has also been one of these cities, with bans on driving through the city. The current Berylls analysis shows that around 12.6 million cars in Europe are affected by the restrictions and driving bans.
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THE TOP 10 WORLDWIDE E-CAR SALES FIGURES – STILL WITHOUT GERMAN PARTICIPATION.
Dr. Jan Burgard, Managing Partner of Berylls Strategy Advisors, analyses the top 10 best-selling e-cars in the world: “A look at the top 10 worldwide e-car sales figures is disillusioning from a German perspective, as there is currently no model from a German manufacturer. But it doesn’t look so bad on the home market at all. According to an evaluation by the Scientific Service of the Bundestag, around 80,000 electric cars are currently driving on our roads, including 53.4 percent German makes.
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SHANGHAI AUTO SHOW, LEADING TRADE FAIR FOR THE AUTOMOTIVE WORLD.
Dr. Jan Burgard, Managing Partner at Berylls Strategy Advisors: “While the classic motor shows in Detroit, Geneva and Frankfurt are increasingly and more rapidly losing their significance, Shanghai Auto Show is going its own way. It initially developed into the leading Asian trade fair, but has not stopped at this level. Anyone looking to Shanghai Auto Show 2019 had already seen more there, namely the world’s leading trade fair for mobility.
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AWARDS
AWARDS
HIDDEN CHAMPION 2020.

BERYLLS WINS THE TRIPLE.

Incredible! We’re hidden champions again! For the third time in a row!
And not just in our home category automotive, but overall winner as well! Just like before.
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AWARDS
AWARDS
OUR AWARDS.

OUR PRIDE AND JOY.

DIALOG
DIALOG

NO TIME …

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YOUR BERYLLS-TEAM