We designed and supported the implementation of one of the most advanced MaaS business models in Europe, including the carve-out of a new mobility entity.
Shared mobility services have experienced a rollercoaster ride over the last decade. Ridiculed at the beginning, then hyped in the brief era of market frenzy over autonomous driving, and more recently suffering from a loss of investor trust.
Competition is fierce, market equilibriums are distorted by regulation, customers are notoriously disloyal, and the road to profitability is a long journey with only few survivors likely to remain at the end. Shared mobility services present a challenging environment, characterized by start-ups who are willing to change the world but typically in dire need of cash.
So the industry is still standing. This decade will show whether the transformation to a more convenient and efficient transit system will continue to stall or whether we will witness a necessary and overdue comeback story. At Berylls we are driven by a belief that this story will be a successful one.