We designed and supported the implementation of one of the most advanced MaaS business models in Europe, including the carve-out of a new mobility entity.
Shared mobility services have experienced a rollercoaster ride over the last decade. Ridiculed at the beginning, then hyped in the brief era of market frenzy over autonomous driving, and more recently suffering from a loss of investor trust.
Competition is fierce, market equilibriums are distorted by regulation, customers are notoriously disloyal, and the road to profitability is a long journey with only few survivors likely to remain at the end. Shared mobility services present a challenging environment, characterized by start-ups who are willing to change the world but typically in dire need of cash.
So the industry is still standing. This decade will show whether the transformation to a more convenient and efficient transit system will continue to stall or whether we will witness a necessary and overdue comeback story. At Berylls we are driven by a belief that this story will be a successful one.
Strained household budgets, huge public transit deficits and an increasing shortage of bus drivers make advances in shared and autonomous mobility solutions imperative to cope with increasing urbanization and the accompanying potential for permanent traffic gridlock.
A systemic transition lies ahead of us, for which the industry needs to take a deep breath and find a willingness to hold its course.
Shared mobility needs better technology. It needs vehicles that are optimized in terms of total cost of ownership, yet are convenient and inclusive. It needs better prediction and pooling algorithms, and a smart tariff system. And it needs a society that no longer accepts cities built around streets, but around people instead.
This is where we can help. We help get the right concepts in place, and make realistic assumptions about commercial success and the growth path to the profit zone. We help find the right start-ups and tech companies to partner with. We help set up minimum viable products based on realistic, state-of-the-art mobility models.
For many years we have worked to distinguish between the fundamental market drivers of shared mobility and arbitrary investor and “expert” sentiments. That is a promise our team will continue to keep.
approach
We have worked for companies in all segments of the shared mobility industry - OEMs, suppliers, mobility providers, public transit companies and tech start-ups.
However diverse the settings may have been, one thing has been common across all of them: their positive feedback on Berylls being somewhat “Different”.
We are proud to have been part of some of the most advanced and courageous endeavours in the shared mobility sector over the last few years. Our track record includes:
We developed several strategic Shared Mobility target pictures and target service portfolio for Automotive industry incumbents, what to focus on and what to let go
For a conceptionally advanced, large public transit operator, we developed a long-term autonomous strategy, detailed to corresponding initiative and capability roadmap, and secured funding for several years.
We designed and supported the implementation of one of the most advanced MaaS business models in Europe, including the carve-out of a new mobility entity.
We supported and bootstrapped a shared mobility startup through hands-on, daily business building work for 12 months after inception – resulting in an operational “MVP” go live after just 11 months.
We designed and implemented an innovative zero-emission car sharing scheme, including supplier selection, vehicle sourcing, pricing concept and ODD design – in only 10 months from project start to launch
We modelled the long-term impact of autonomous MaaS on private and B2B car sales for a large OEM in seven key regions/countries (and because this went really well, we repeated this exercise 3 years in a row)
We developed several strategic Shared Mobility target pictures and target service portfolio for Automotive industry incumbents, what to focus on and what to let go
For a conceptionally advanced, large public transit operator, we developed a long-term autonomous strategy, detailed to corresponding initiative and capability roadmap, and secured funding for several years.
We designed and supported the implementation of one of the most advanced MaaS business models in Europe, including the carve-out of a new mobility entity.
We supported and bootstrapped a shared mobility startup through hands-on, daily business building work for 12 months after inception – resulting in an operational “MVP” go live after just 11 months.
We designed and implemented an innovative zero-emission car sharing scheme, including supplier selection, vehicle sourcing, pricing concept and ODD design – in only 10 months from project start to launch
We modelled the long-term impact of autonomous MaaS on private and B2B car sales for a large OEM in seven key regions/countries (and because this went really well, we repeated this exercise 3 years in a row)
We developed several strategic Shared Mobility target pictures and target service portfolio for Automotive industry incumbents, what to focus on and what to let go
For a conceptionally advanced, large public transit operator, we developed a long-term autonomous strategy, detailed to corresponding initiative and capability roadmap, and secured funding for several years.
We designed and supported the implementation of one of the most advanced MaaS business models in Europe, including the carve-out of a new mobility entity.
We supported and bootstrapped a shared mobility startup through hands-on, daily business building work for 12 months after inception – resulting in an operational “MVP” go live after just 11 months.
We designed and implemented an innovative zero-emission car sharing scheme, including supplier selection, vehicle sourcing, pricing concept and ODD design – in only 10 months from project start to launch
We modelled the long-term impact of autonomous MaaS on private and B2B car sales for a large OEM in seven key regions/countries (and because this went really well, we repeated this exercise 3 years in a row)
We designed and supported the implementation of one of the most advanced MaaS business models in Europe, including the carve-out of a new mobility entity.
We supported and bootstrapped a shared mobility startup through hands-on, daily business building work for 12 months after inception – resulting in an operational “MVP” go live after just 11 months.
We designed and implemented an innovative zero-emission car sharing scheme, including supplier selection, vehicle sourcing, pricing concept and ODD design – in only 10 months from project start to launch
We modelled the long-term impact of autonomous MaaS on private and B2B car sales for a large OEM in seven key regions/countries (and because this went really well, we repeated this exercise 3 years in a row)
We developed several strategic Shared Mobility target pictures and target service portfolio for Automotive industry incumbents, what to focus on and what to let go
For a conceptionally advanced, large public transit operator, we developed a long-term autonomous strategy, detailed to corresponding initiative and capability roadmap, and secured funding for several years.
Designing a viable and innovative strategy and business model in shared mobility is no trivial task - especially if you want to earn money from it.
At the beginning of each mobility strategy project, our initial questions are always the “why” and the “what”, followed by the “how”.
Berylls has the competence and the methodology to help you successfully define a viable service and product strategy.
Our offering includes:
Once you know what to do, and why, and how, the question is then “where?”.
Car ownership, spatial structure, density of stop points and departures, household income, parking regulations, modal share distribution, population density, commuting patterns, home office intensity, public transport and taxi price levels, and public policy-making: all these factors can impact customer demand and the attractiveness of cities for various types of business models.
Solving such equations with a large number of variables can to some extent be done with expertise, good data sources and using our mobility database of cities with 100,000 inhabitants and more.
But the more detailed it gets, the more the need for sophisticated simulation models to obtain meaningful results. Berylls partners with the most advanced companies in this field to obtain the best results for our clients.
Our offering includes:
Even if a city looks commercially promising, it may not be a good idea to enter it with a new service. Regulation is usually tailored to protect incumbents from “unfair” outside competition, and that has a huge impact on market accessibility.
Often enough a new service comprises a mix of elements from traditional public transit and private taxi services – a hybrid that is often not defined in market access regulations. However, choosing the service parameters in the right manner can allow the service provider to “nudge” the service offering in the direction of the most favorable regulatory regime.
Berylls has developed a unique analytical framework and methodology to link new service operational parameters to the relevant legal regulations and classifications, allowing us to suggest acceptable adjustments to the business model in order to maximize regulatory favorability and political support. We have a solid international network of local partners that provide us with the most relevant and latest updates on mobility service regulation.
Our offering includes:
Setting up a shared mobility service embraces many activities along the value chain: from designing the user interface and user experience, setting up the operations, dealing with authorities to receive concessions, and on to sourcing and fitting out vehicles. And where vehicles become autonomous the workload increases further, including the design of remote control and fallback operations.
The challenge for operators and service providers lies not only in defining the tasks and processes, but also the division of work and creation of technical interfaces between the companies involved.
Our offering includes:
Achieving a profitable business model in shared mobility is very challenging. One of the most critical tasks is to generate realistic estimates about unit economics, which determine at what point in time the business can expect to scale profitably. Operators can improve their profitability expectations by making smart make-or-buy decisions and deploying their fleet at the right intensity and with optimal timing.
Berylls has a deep understanding of the business models and value pools of autonomous shared mobility. We offer support in the creation and validation of individual business cases.
Our offering includes:
Scaling any business in a mobility ecosystem demands a detailed masterplan, from how to enter the market to how to cope with the growth ahead. There are too many examples of promising start-ups which either scale too slowly, or too fast. Too fast may be due to ramping up the fleet without allowing diffusion mechanics on the size of the customer base to do its work and generate demand. Too slow may come about where young teams lack the capacity or the cash to migrate their software product onto a scalable backend and tech stack. At Berylls Digital Ventures, we have established entrepreneurial engagement models, optimized to cope with exactly these situations.
Berylls has successfully supported the go-to-market process and scaling of innovators in the mobility services area. We are ready to act as a senior advisor, but we are also ready to get our hands dirty. Because we have proven to ourselves and to clients that the biggest reward comes when we see the results of our efforts not just on the planning board but driving through the streets.
Our offering includes:
Mobility services have generated a multitude of providers and start-ups throughout the value chain. Berylls Digital Ventures is actively networking with many of these start-ups and is continuously scouting promising ventures and business ideas. Most incumbents in the automotive industry have already understood that they must partner with younger companies that can offer fast access to innovative technology and agile working methods. We foster the activation of the start-up ecosystem for shared mobility.
In addition, our M&A practice offers its extensive experience in transactions and due diligence work to identify and assess companies in any specific sector of the shared mobility environment.
Our offering includes:
Partner
Director Venture Building
Senior Consultant
Associate
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Berylls Strategy Advisors GmbH
Maximilianstraße 34
80539 München
Germany
Phone +49 89 710 410 40 – 0
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c/o The Drivery
Mariendorfer Damm 1
12099 Berlin
Germany
Phone +49 30 217 82-116
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The Clubhouse
8 St James’s Square
London, SW1Y 4JU
United Kingdom
Phone +44 73 8080 1960
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Haldenstrasse 1
6340 Baar
Switzerland
Phone +41 41 763 04-00
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[/vc_column_text][vc_column_text]As a career starter at Berylls Strategy Advisors you can develop yourself from consultant to associate and senior associate, right up to principal and partner. An experienced expert will mentor you personally and will always be glad to see you reach the next level.
If not, we regard that as a personal decision, because, as we said, we don’t have a strict up-or-out principle. Accordingly, we have a very large midfield. This strength at the centre with our senior associates gives us a lot of know-how and strength in the teams and allows our customers to rely on excellent results the Berylls way.
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[/vc_column_text][vc_column_text]As a Partner you are responsible for the entire business relationship with one or more customers. You also represent a specific subject area of Berylls – e.g., Digital Strategy, Sales/After Sales Strategy, M&A or Organization Development. You also continue to play an important role in the daily project work: as an expert you are closely engaged with our project teams, optimally networked with the clients and their management, and you visibly bear responsibility.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Principal you are responsible for customers and larger projects or for the management of multiple projects in parallel. You are an important liaison for our clients at their locations. You also contribute towards the business development of Berylls and to the development of new customer relationships and are responsible internally for a specific subject area.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Senior Associate you assume responsibility as a classical project manager for whole projects and their teams. You interact closely with our customers and structure the work packages for Associates, Consultants, and interns. You are also responsible for internal tasks, e.g., in the further development of our intellectual capital.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As an Associate you are responsible for smaller projects or individual modules of larger projects. Alongside the substantive work, you are also responsible for Consultants or interns and your initial engagement in internal task areas contributes to the further development of Berylls.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]
[/vc_column_text][vc_column_text]As a Consultant you are responsible for individual work packages in our consulting projects. This could involve market, customer and competition researches or workshop preparations, quantitative modelling or the preparation of presentations. You will be supported from the start by experienced Berylls to ensure a steep learning curve. [/vc_column_text][vc_empty_space height=”20px”][vc_btn title=”View all jobs” style=”custom” custom_background=”#ee754f” custom_text=”#ffffff” shape=”square” link=”url:https%3A%2F%2Fberylls.jobs.personio.de%2F%23company-4330|target:_blank”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
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[/vc_column_text][vc_column_text]Various entry options are open to you as a career starter at Berylls Digital Ventures. We believe in the strength of cross-functional teams to develop products, design business models, attract investors and thus sustainably improve the automobility industry. Because major challenges often demand special motivation. Our product and venture teams also perform so well because they are standing on the shoulders of all the necessary disciplines: these disciplines include venture architects and business developers who assume the business perspective, as well as technical specialists for concept, design and data science, right up to full-stack software development – all roles contribute directly to the success of our ideas. The further development within your discipline follows our clearly defined specialist track from specialist to senior specialist right up to lead specialist. An experienced colleague from the same discipline, the respective Head of Product/Ventures/CTO or a partner will mentor you personally and will always be glad to see you reach the next level. The respective requirements for your application are set out in our open job offers.
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[/vc_column_text][vc_column_text]As Partner you are responsible for the successful further development of Berylls Digital Ventures. You represent Berylls Digital Ventures with respect to our customers, cooperation partners and investors. For this purpose you have a comprehensive and robust contact network. In addition, you form the interface to other business fields of the Berylls Group.
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[/vc_column_text][vc_column_text]Within your area you are the central contact partner for our investors, customers, teams and cooperation partners. You actively pursue new business relationships and thus contribute towards the steady further development of Berylls Digital Ventures. In addition, your expertise makes you an important sparring partner for individual product or venture teams.
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[/vc_column_text][vc_column_text]As a Lead Specialist, you support our teams with experience and advice, and help wherever necessary with ground-breaking professional decisions. In addition to this, you are responsible in close coordination with a Head of Products / Head of Venturing or Partner for the further development of your specialist team. With your experience, your engagement, and your integrative leadership style, you make an active contribution towards the steady further development of Berylls Digital Ventures, our products, and ventures.
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[/vc_column_text][vc_column_text]As a Senior Specialist, you are responsible within a product or venture team for all deliverables of your discipline and oversee the work of junior employees. Wherever interdisciplinary work is required, you are the first contact partner for your colleagues, and find solutions to advance your product or venture to the maximum in a professional and pragmatic manner.
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[/vc_column_text][vc_column_text]As a Specialist, you support our product or venture teams in your respective discipline. Personal initiative and independent working play a major role here from the start, which you demonstrate alone and in collaboration with an experienced colleague.
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[/vc_column_text][vc_column_text]As a career starter at Berylls Mad Media, you can proceed from Analyst to Consultant, Associate and Senior Associate up to Principal and Partner. We believe in the strength of cross-functional teams to develop our products and services and thus sustainably improve the transformation of the marketing and sales function of the automotive industry. Therefore, we offer several tracks to develop you into an expert and evangelist who is recognized as such by our customers and whose know-how is highly valued. These tracks include Customer Experience & Service Design, Data-Driven Marketing, Agile Organisational Design, Analytics & BI, MarCom as well as Tech & Architecture. An experienced colleague from the same discipline or a Principal/Partner will mentor you personally and will always be glad to continuously accompany your development.
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[/vc_column_text][vc_column_text]As a partner, you are responsible for the successful development of Berylls Mad Media. You represent Berylls Mad Media to our customers, cooperation partners, and stakeholders. For this purpose, you have a comprehensive and resilient network of contacts. As an expert, you stand for deep know-how in the field of digital transformation of sales and marketing, interacting closely with our project teams and taking visible responsibility.
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[/vc_column_text][vc_column_text]As a Principal, you are responsible for the operational business of our product and service development. Within this area, you are a central point of contact for our customers, teams, cooperation partners, and stakeholders. With your industry expertise, you will be a sparring partner for the individual product or program teams and actively contribute to building new business relationships.
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[/vc_column_text][vc_column_text]As a Senior Associate, you will take responsibility for entire projects and their teams. In doing so, you will interact closely with our customers within the scope of your professional specialization and lead the customer team. Additionally, you are responsible for further development within your specialization in close coordination with a Principal/Partner. Through your experience, commitment, and integrative leadership style, you will actively contribute to the continuous development of Berylls Mad Media, our products, and our services.
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[/vc_column_text][vc_column_text]As an Associate, you will take responsibility for sub-projects, individual modules of larger projects as well as the deliverables within cross-functional teams in your subject area. Where interdisciplinary work is helpful, you are the first point of contact within your specialization and develop solutions. You take responsibility for topic areas, lead junior Berylls in terms of content and thus support the continuous development of Berylls Mad Media, our products, and services.
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[/vc_column_text][vc_column_text]As a Consultant, you take responsibility for individual work packages within the scope of your specialization and support our cross-functional teams in developing highly relevant solutions for our clients. You are an expert on your sub-areas and the first point of contact for experienced colleagues and customers. You will continuously develop yourself and take responsibility within the team to further develop the products and services of Berylls Mad Media.
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[/vc_column_text][vc_column_text]As an Analyst, you support our cross-functional teams and take on tasks independently. You will be supported right from the start by experienced Berylls to ensure a steep learning curve. In doing so, initiative and independent work play a major role right from the start, which you will demonstrate alone and in cooperation with experienced colleagues. You develop yourself and support the development of products and services at Berylls Mad Media.
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[/vc_column_text][vc_column_text]As a career starter at Berylls Equity Partners you can develop yourself from Investment Analyst up to Investment Director and Partner. An experienced Partner or Investment Director will mentor you personally and will always be glad to see you reach the next level. Our unique and specialized positioning also ensures, however, that we can only give a few select applicants this opportunity. We are mainly looking for hand-picked professionals with broad experience in this business. Our internal structure gives our portfolio companies and our anchor investors the certainty that we can achieve a successful financial, strategic and operative realignment.
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[/vc_column_text][vc_column_text]As Partner you are responsible for the successful further development of Berylls Equity Partners. You represent Berylls Equity Partners with respect to our customers and network partners. For this purpose, you have a comprehensive and robust contact network that you use to ensure a constantly attractive deal flow, the optimum support of our portfolio companies as well as a value-maximizing exit. In addition, you are responsible for the support of our investors, and form the interface to other business fields of the Berylls Group.
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[/vc_column_text][vc_column_text]As Investment Director you are responsible for the respective project in close cooperation with the Partner Team. You are the primary contact person at the interface to the seller or buyer side in our transactions. After a successful transaction you accompany companies during the holding period, and then ensure a successful exit process. With your engagement you contribute towards the development of new customer relationships.
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[/vc_column_text][vc_column_text]As Investment Manager you are independently responsible for larger subject areas (e.g. due diligence, company valuation, financial analysis, business plan compilation) and systematically develop into a project manager.
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[/vc_column_text][vc_column_text]As Investment Associate you are responsible for individual work packages in all our thematic areas and develop a holistic view of our investment business.
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[/vc_column_text][vc_column_text]Als Investment Analyst you support us in all areas of our investment business: in the acquisition of companies, in the strategic and operative management of our portfolio companies, and in the sale of companies.
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