STEER TO WIN: HOW TO MANAGE THE COMPLEXITY OF SUSTAINABILITY

Munich, August 2024

Steer to win: How to manage the complexity of sustainability

Munich, August 2024
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ustainability has become central to everything automakers and suppliers do, and for years they have been publishing sustainability reports that highlight their progress on reducing carbon emissions and transitioning to electric vehicles.

However, progress is still being made in a piece meal way by many companies, rather than as part of a holistic plan for the future of the business. This needs to change for two reasons: firstly, OEMs and suppliers are under increasing pressure from regulators, shareholders and customers to ensure their products, processes and supply chains meet the highest standards of sustainability. Secondly, well-coordinated measures to use energy and materials more efficiently and increase recycling offer opportunities to increase the top and bottom line: our estimates show potential cost savings of more than €260 per vehicle, for example!

In this report we look in detail at both the new regulations the auto industry must respond to, and the business opportunities presented by sustainability. Then we set out how the Viable System Model (VSM) can be used to effectively steer sustainability, with a KPI “tree” as the operational backbone.

Our experience working with OEMs and suppliers has shown that the key to solving the complex challenge of sustainability, and staying ahead of rivals, is through effective steering. Just as automotive companies have mastered the control of their financial resources over the last 100 years, now they must embed a similar level of oversight of their environmental and social impact and resources.

The key steps that OEMs and suppliers should take now are:

· Set a clear strategy that goes beyond regulatory demands to reap top- and bottom-line benefits from changes to improve sustainability

· Set up an early-warning system and watch regulations closely to be prepared for different regulatory scenarios

· Set up a holistic steering model for sustainability that has the same management attention and detailed design as today’s financial steering

· Define sustainability targets in alignment with the company’s overall strategy and break down central targets into manageable KPIs for each organizational unit

· Don’t underestimate the power of a clear purpose on sustainability – purpose-driven organizations are performing better in their transformations

Download the full study and get in contact with us to start your organization’s sustainability steering journey today!

 

Berylls Insight
STEER TO WIN: HOW TO MANAGE THE COMPLEXITY OF SUSTAINABILITY
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Authors
Peter Trögel

Partner

Theresa Stütz

Associate Partner

Tobias Detzler

Project Manager

Alexander van Woudenberg

Project Manager

Samuel Schramm

Consultant

Peter Trögel

Peter supports companies with complex strategic and operational challenges in the automotive industry. He is an expert in operations and can look back on many years of experience in the transformation environment. His areas of expertise include development, industrialization, and production. Peter is also responsible for Berylls Digital Ventures’ digital task force solution – elyvate.

Peter also heads the Sustainability service offering at Berylls by AlixPartners (formerly Berylls Strategy Advisors). He supports clients in developing and implementing sustainable business models in the automotive industry.
Prior to joining Berylls, Peter worked for Booz & Company and PwC Strategy&, among others, as a member of the management team. He holds a diploma degree in industrial engineering from the Karlsruhe Institute of Technology (KIT) and the University of Technology Sydney (UTS).

Theresa Stütz

Theresa Stütz (1991) joined Berylls Strategy Advisors in December 2017. Meanwhile she is associate partner and automotive downstream expert.

She has been advising automotive manufacturers in a global context both in the luxury and premium segment. She has in-depth expert knowledge in the areas of sales and marketing, particularly in the context of customer experience strategies. Other areas of expertise include strategy development processes, Go-to-market strategies and transformation management.

Theresa received both Bachelor and Master of Science in Management and Technology (Mechanical Engineering) at Technical University of Munich.