OUR CUSTOMERS ALWAYS IN FOCUS.
A holistic view of the (end) customer has always been the starting point for how we think and act at Berylls. The linking of constantly changing individual customer needs with the range of products and services of our “Berylls customers”.
This applies especially to the now hardly separable areas of marketing and sales. The radical digitalization of the customer interface blurs the boundaries in the automobile sales and distribution models, and at the same time offers countless chances for a truly individual customer dialogue.
Customer loyalty, market coverage and profitability improvement can be increased by the integrated control, activation and constant optimization of the entire customer journey – starting from the customer experience to the development of a holistic process and IT architecture, right up to a digital organization.
Berylls Mad Media was founded to place the focus on the customer interface – regardless of whether it’s Sales, After Sales or Financial Services.
THE INDIVIDUAL CUSTOMER JOURNEY.
FROM STRATEGY TO IMPLEMENTATION.
With an increasingly comparable product and service offer, every individual customer contact point decides on the purchase and repurchase probability as well as the long-term success.
Berylls Mad Media builds individual customer journeys, activates relevant data, and establishes integrated processes and infrastructures – going beyond departmental boundaries. With one aim: the realization of unique customer experiences and the optimization of conversion and profitability based on a relevant, context-oriented offer.
This allows us to support our customers individually: from the rapid, agile development of service blueprints and measureable piloting, right up to the holistic development of a data and performance-driven marketing organization.
MARKETING TRANSFORMATION FOR PREMIUM OEMs
BRINGING THE CUSTOMER JOURNEY TO LIFE.
Marketing begins with a clear business target. Creation begins with data analyses. Activation of the channels with a holistic journey design. In collaboration with selected partners, Berylls Mad Media is developing a Europe-wide powerhouse for one of the leading car manufacturers – responsible for all digital channels, including web and app. Ready for the digital sale of vehicles and the services of tomorrow.
Agile working methods are being introduced here along the entire value-added chain – from creative briefing right up to activation in CRM or media. Berylls is a visionary and a driving force as well as an implementer and change agent.
Employees of Berylls Mad Media have already successfully implemented digital marketing transformations for established players and new entrants in the automobility industry.