BERYLLS MAD MEDIA

MARKETING TRANSFORMATION IN A LEAGUE OF EXCELLENCE.

OUR CUSTOMERS ALWAYS IN FOCUS.

A holistic view of the (end) customer has always been the starting point for how we think and act at Berylls. The linking of constantly changing individual customer needs with the range of products and services of our “Berylls customers”.

This applies especially to the now hardly separable areas of marketing and sales. The radical digitalization of the customer interface blurs the boundaries in the automobile sales and distribution models, and at the same time offers countless chances for a truly individual customer dialogue.

Customer loyalty, market coverage and profitability improvement can be increased by the integrated control, activation and constant optimization of the entire customer journey – starting from the customer experience to the development of a holistic process and IT architecture, right up to a digital organization.

Berylls Mad Media was founded to place the focus on the customer interface – regardless of whether it’s Sales, After Sales or Financial Services.

SPECTRUM

THE INDIVIDUAL CUSTOMER JOURNEY.

FROM STRATEGY TO IMPLEMENTATION.

CASE

MARKETING TRANSFORMATION FOR PREMIUM OEMs

BRINGING THE CUSTOMER JOURNEY TO LIFE.

Marketing begins with a clear business target. Creation begins with data analyses. Activation of the channels with a holistic journey design. In collaboration with selected partners, Berylls Mad Media is developing a Europe-wide powerhouse for one of the leading car manufacturers – responsible for all digital channels, including web and app. Ready for the digital sale of vehicles and the services of tomorrow.

Agile working methods are being introduced here along the entire value-added chain – from creative briefing right up to activation in CRM or media. Berylls is a visionary and a driving force as well as an implementer and change agent.

Employees of Berylls Mad Media have already successfully implemented digital marketing transformations for established players and new entrants in the automobility industry.

WE @BMM

ONE TEAM.

CREATION & INNOVATION.

Marian Asche

Senior Associate

We don't just talk about it, we do it and put HP on the road -directly, always-on, live to the customer. With agile methods and tools, we drive the implementation in cross-functional teams even more effectively and efficiently.

Carola Nekovar

Associate

With Berylls Mad Media, we move beyond the creation of strategic concepts and into the roll-out of great creatives ideas. Collaborating closely with a multitude of different markets and helping them to successfully communicate with their respective target groups is an exiting challenge. Getting to see the direct impact of our work is what makes it so rewarding.

Maximilian Möller

Principal

Customer Experience doesn´t drive value unless it´s implemented. We create superior brand experiences while orchestrating all necessary backstage capabilities to deliver on the promised experiences. It´s about connecting people, data, and technology for a new Creativity, but different.

Henry Lundt

Senior Associate

Leveraging potentials in automobility is both super exciting and great fun when working together with berylls colleagues - so many different characters with unique expertise make a great team!

Diana Kwiatkowski

Executive Assistant

Berylls Mad Media - questioning the seemingly given - rethinking the usual - taking a different path - convincing simply, "but different"!

Jonas Wagner

Executive Partner

The combination of strategy, creative, technology and performance is explosive; but that's what it takes to turn concepts into real customer experiences and measurable success.

MANAGEMENT.