BERYLLS MAD MEDIA
MARKETING TRANSFORMATION IN A CLASS OF ITS OWN.
ALWAYS FOCUSED ON OUR CLIENTS.
Our thinking is always based on having a holistic view of our clients. We look at your needs in relation to your sector and examine what they are today and how they will change over the coming years. In particular, we make sure that marketing and sales are aligned. With the digitalization of the customer journey, the old sales model has become obsolete, opening up the possibility of highly tailored, individual customer relationships. This is key.
Customer loyalty, increasing your market share and growing profits demand an integrated management strategy that constantly optimizes how you relate to your customers. To achieve this, you need a single IT architecture that allows you to be digital from top to bottom.
Berylls Mad Media puts the customer interface first – be that in sales, after sales or financial services.
SPECTRUM
THE INDIVIDUAL CUSTOMER JOURNEY.
FROM STRATEGY TO IMPLEMENTATION.
The way cars are sold is changing fast, as carmakers develop direct, online sales relationships with consumers, and new kinds of broker challenge the traditional dealership model. We accompany our clients as they build data-driven marketing organizations focused on the experience of their customers. This requires integrated control, activation and continuous optimization of the entire customer journey – embracing the customer experience, and the development of a digital organization including processes and IT architecture.
The Berylls Mad Media Infinity Loop shows the connection between data-driven end-to-end (E2E) marketing (see left loop side) and a cross-channel customer journey along the sales funnel (see right loop side).
BERYLLS MAD MEDIA BRINGS TOGETHER EXPERTS IN MARKETING AND CUSTOMER EXPERIENCE TRANSFORMATION AND ENVISIONS, DESIGNS AND HELPS IMPLEMENT MODERN MARKETING ORGANIZATIONS IN THE AUTOMOTIVE SECTOR.
The way cars are sold is changing fast, as carmakers develop direct, online sales relationships with consumers, and new kinds of broker challenge the traditional dealership model. We accompany our clients as they build data-driven marketing organizations focused on the experience of their customers. This requires integrated control, activation and continuous optimization of the entire customer journey – embracing the customer experience, and the development of a digital organization including processes and IT architecture.
The Berylls Mad Media Infinity Loop shows the connection between data-driven end-to-end (E2E) marketing (see left loop side) and a cross-channel customer journey along the sales funnel (see right loop side).
Data-driven E2E Marketing
Data driven E2E Marketing
Our focus is on transforming your organization into a data-driven business from end-to-end. We keep all phases of the customer journey in view and help you achieve your goals effectively and efficiently.
Marketing Planning
We show you how to allocate budgets transparently along the customer journey to achieve your objectives, whilst remaining agile and focused on optimizing efficiency.
We help define meaningful goals and establish planning standards – across functions, regions, or businesses.
Creatives
Creativity means more than just appealing images. Personalization and targeting start in production. Each asset is created for a specific purpose: to trigger a ‘wow’ effect in the addressee and to draw them forward along their customer journey.
We help build an organization that enables intelligent creativity and dynamic creation of marketing assets.
Execution
Decisions on which assets should be played on which channels should be based upon how to reach the right people, on the right channel, at the right time, with the right message.
We help to collect, analyze, and use the necessary customer data for this purpose and to implement use cases.
Insights & Improve
To increase efficiency and effectiveness, organizations should learn continuously and apply the insights they gain across all areas of the business.
We help clients build an organization that wants to constantly evolve and that can access the database of every customer touchpoint at any time.
Awareness
It’s not about the customer knowing you, but about what you stand for and what they know you for. We develop highly-relevant content for clearly defined target groups and thereby arouse genuine interest in your organization and your products.
Consideration
It’s not enough to just be there – you must call yourself to the customer’s mind repeatedly. But to for this to work, your products must fulfil the customer’s desires. Clear communication, positioning and differentiation from the competition help customers choose your products. We make sure they hear about you on the right channel.
Conversion
Being able to buy a product is no longer enough. The buying process must be simple, fast, and a satisfying experience for the customer. This can help you gain new customers through recommendations. We ensure that your customers arrive at clearly defined conversion points along their journey, and that conversions are measurable and attributable.
Loyalty
It is not only crucial that the customer is satisfied, but also that s/he becomes a fan of your products and promotes your brand among acquaintances. We ensure that the dialogue with the customer continues after the purchase, creating an active relationship that is maintained for years. This helps optimize customer lifetime value.
Omni-Channel Customer Journey
Omni-Channel Customer Journey & Sales
The omni-channel approach allows the customer to choose how s/he interacts with the company. Our Infinity Loop takes the omni-channel journey into account from the perspective of your customer – from awareness and consideration to (eCommerce) conversion, and the building of genuine loyalty. You will only achieve your business goals if your customer buys into them. The keys are:
Four Layers
Strategy & Objective
We ensure these are consistently derived from and validate the overall corporate strategy – empowering you to fulfill strategic goals.
Organization, people & process
We go beyond other project management tools to help you set up a consistently well-run organization, ensuring the training of employees in key positions and the setting up and stabilization of proven processes – to ensure that strategic ideas become reality.
Governance & Partner
Rather than manage existing structures we integrate them flexibly into new management models that adapt continuously, and that value clear rules, transparency, and the selection of strategic partners.
Technology & Data
Instead of buying standard software and expensive licenses, we guide you to procure programs that can be seamlessly integrated into your marketing organization and generate insights from data, helping you achieve visible success.
Data-driven E2E Marketing
Data-Driven E2E Marketing
Our focus is on transforming your organization into a data-driven business from end-to-end. We keep all phases of the customer journey in view and help you achieve your goals effectively and efficiently.
Marketing Planning
We show you how to allocate budgets transparently along the customer journey to achieve your objectives, whilst remaining agile and focused on optimizing effiency.
We show you how to allocate budgets transparently along the customer journey to achieve your objectives.
Creatives
Creativity means more than just appealing images. Personalization and targeting start in production. Each asset is created for a specific purpose: to trigger a ‘wow’ effect in the addressee and to draw them forward along their customer journey.
We help build an organization that enables intelligent creativity and dynamic creation of marketing assets.
Execution
Decisions on which assets should be played on which channels should be based upon how to reach the right people, on the right channel, at the right time, with the right message.
We help to collect, analyze, and use the necessary customer data for this purpose and to implement use cases.
Insights & Improve
To increase efficiency and effectiveness, organizations should learn continuously and apply the insights they gain across all areas of the business.
We help clients build an organization that wants to constantly evolve and that can access the database of every customer touchpoint at any time.
Omni-Channel CustomerJourney
Omni-Channel CustomerJourney & Sales
The omni-channel approach allows the customer to choose how s/he interacts with the company. Our Infinity Loop takes the omni-channel journey into account from the perspective of your customer – from awareness and consideration to (eCommerce) conversion, and the building of genuine loyalty. You will only achieve your business goals if your customer buys into them. The keys are:
Awareness
It’s not about the customer knowing you, but about what you stand for and what they know you for. We develop highly-relevant content for clearly defined target groups and thereby arouse genuine interest in your organization and your products.
Consideration
It’s not enough to just be there – you must call yourself to the customer’s mind repeatedly. But to for this to work, your products must fulfil the customer’s desires. Clear communication, positioning and differentiation from the competition help customers choose your products. We make sure they hear about you on the right channel.
Conversion
Being able to buy a product is no longer enough. The buying process must be simple, fast, and a satisfying experience for the customer. This can help you gain new customers through recommendations. We ensure that your customers arrive at clearly defined conversion points along their journey, and that conversions are measurable and attributable.
Loyalty
It is not only crucial that the customer is satisfied, but also that s/he becomes a fan of your products and promotes your brand among acquaintances. We ensure that the dialogue with the customer continues after the purchase, creating an active relationship that is maintained for years. This helps optimize customer lifetime value.
Breakpoint 3
Strategy & Objective
We ensure these are consistently derived from and validate the overall corporate strategy – empowering you to fulfill strategic goals.
Organization, people & process
We go beyond other project management tools to help you set up a consistently well-run organization, ensuring the training of employees in key positions and the setting up and stabilization of proven processes – to ensure that strategic ideas become reality.
Governance & Partner
Rather than manage existing structures we integrate them flexibly into new management models that adapt continuously, and that value clear rules, transparency, and the selection of strategic partners.
Technology & Data
Instead of buying standard software and expensive licenses, we guide you to procure programs that can be seamlessly integrated into your marketing organization and generate insights from data, helping you achieve visible success.
Data-driven E2E Marketing
Data-Driven E2E Marketing
Our focus is on transforming your organization into a data-driven business from end-to-end. We keep all phases of the customer journey in view and help you achieve your goals effectively and efficiently.
Omni-Channel CustomerJourney
Omni-Channel CustomerJourney & Sales
The omni-channel approach allows the customer to choose how s/he interacts with the company. Our Infinity Loop takes the omni-channel journey into account from the perspective of your customer – from awareness and consideration to (eCommerce) conversion, and the building of genuine loyalty. You will only achieve your business goals if your customer buys into them. The keys are:
Breakpoint 3
Marketing Planning
We show you how to allocate budgets transparently along the customer journey to achieve your objectives, whilst remaining agile and focused on optimizing efficiency.
We help define meaningful goals and establish planning standards – across functions, regions, or businesses.
Creatives
Creativity means more than just appealing images. Personalization and targeting start in production. Each asset is created for a specific purpose: to trigger a ‘wow’ effect in the addressee and to draw them forward along their customer journey.
We help build an organization that enables intelligent creativity and dynamic creation of marketing assets.
Execution
Decisions on which assets should be played on which channels should be based upon how to reach the right people, on the right channel, at the right time, with the right message.
We help to collect, analyze, and use the necessary customer data for this purpose and to implement use cases.
Insights & Improve
To increase efficiency and effectiveness, organizations should learn continuously and apply the insights they gain across all areas of the business.
We help clients build an organization that wants to constantly evolve and that can access the database of every customer touchpoint at any time.
Awareness
It’s not about the customer knowing you, but about what you stand for and what they know you for. We develop highly-relevant content for clearly defined target groups and thereby arouse genuine interest in your organization and your products.
Consideration
It’s not enough to just be there – you must call yourself to the customer’s mind repeatedly. But to for this to work, your products must fulfil the customer’s desires. Clear communication, positioning and differentiation from the competition help customers choose your products. We make sure they hear about you on the right channel.
Conversion
Being able to buy a product is no longer enough. The buying process must be simple, fast, and a satisfying experience for the customer. This can help you gain new customers through recommendations. We ensure that your customers arrive at clearly defined conversion points along their journey, and that conversions are measurable and attributable.
Loyalty
It is not only crucial that the customer is satisfied, but also that s/he becomes a fan of your products and promotes your brand among acquaintances. We ensure that the dialogue with the customer continues after the purchase, creating an active relationship that is maintained for years. This helps optimize customer lifetime value.
Strategy & Objective
We ensure these are consistently derived from and validate the overall corporate strategy – empowering you to fulfill strategic goals.
Organization, people & process
We go beyond other project management tools to help you set up a consistently well-run organization, ensuring the training of employees in key positions and the setting up and stabilization of proven processes – to ensure that strategic ideas become reality.
Governance & Partner
Rather than manage existing structures we integrate them flexibly into new management models that adapt continuously, and that value clear rules, transparency, and the selection of strategic partners.
Technology & Data
Instead of buying standard software and expensive licenses, we guide you to procure programs that can be seamlessly integrated into your marketing organization and generate insights from data, helping you achieve visible success.
CASE
MARKETING TRANSFORMATION FOR A PREMIUM OEM.
BRINGING CUSTOMER JOURNEY TO LIFE.
Marketing starts with a clear business goal. Creation starts with data analysis. Activation of channels starts with an integrated journey design. Berylls Mad Media is building – together with selected partners – an Europe-wide powerhouse for a leading automobile manufacturer. Responsible for all digital channels including web and apps and ready for the digital distribution of vehicles and services of the future.
Therefore we introduce agile working methods along the complete value chain – from the creative briefing to the activation in CRM or media. Berylls is not only a visionary and a pulse generator but also an operational converter and change agent.
Experts from Berylls Mad Media have already successfully implemented digital marketing transformations for established companies in the automotive industry as well as for “new entrants”.
WE @BMM
ONE TEAM.
CREATION & INNOVATION.
Christian Barbuia
Philipp Purrucker
Christian Sawatzki
Henri Laux
Fiona Bittmann
Christian Herr
Nikolas Schoenenwald
Lukas Koch
Nikolai Dausch
Sascha Kurth
Maximilian Möller
Marian Asche
Henry Lundt
Diana Kwiatkowski
Dr. Anna Sebald
Jonas Wagner
MANAGEMENT.
