Sign in to download




    *required field


    BERYLLS MAD MEDIA

    MARKETING TRANSFORMATION IN A CLASS OF ITS OWN.

    ALWAYS FOCUSED ON OUR CLIENTS.

    Our thinking is always based on having a holistic view of our clients. We look at your needs in relation to your sector and examine what they are today and how they will change over the coming years. In particular, we make sure that marketing and sales are aligned. With the digitalization of the customer journey, the old sales model has become obsolete, opening up the possibility of highly tailored, individual customer relationships. This is key.

    Customer loyalty, increasing your market share and growing profits demand an integrated management strategy that constantly optimizes how you relate to your customers. To achieve this, you need a single IT architecture that allows you to be digital from top to bottom.

    Berylls Mad Media puts the customer interface first – be that in sales, after sales or financial services.

    SPECTRUM

    THE INDIVIDUAL CUSTOMER JOURNEY.

    FROM STRATEGY TO IMPLEMENTATION.

    The way cars are sold is changing fast, as carmakers develop direct, online sales relationships with consumers, and new kinds of broker challenge the traditional dealership model. We accompany our clients as they build data-driven marketing organizations focused on the experience of their customers. This requires integrated control, activation and continuous optimization of the entire customer journey – embracing the customer experience, and the development of a digital organization including processes and IT architecture.

    The Berylls Mad Media Infinity Loop shows the connection between data-driven end-to-end (E2E) marketing (see left loop side) and a cross-channel customer journey along the sales funnel (see right loop side).

    BERYLLS MAD MEDIA BRINGS TOGETHER EXPERTS IN MARKETING AND CUSTOMER EXPERIENCE TRANSFORMATION AND ENVISIONS, DESIGNS AND HELPS IMPLEMENT MODERN MARKETING ORGANIZATIONS IN THE AUTOMOTIVE SECTOR.

    The way cars are sold is changing fast, as carmakers develop direct, online sales relationships with consumers, and new kinds of broker challenge the traditional dealership model. We accompany our clients as they build data-driven marketing organizations focused on the experience of their customers. This requires integrated control, activation and continuous optimization of the entire customer journey – embracing the customer experience, and the development of a digital organization including processes and IT architecture.

    The Berylls Mad Media Infinity Loop shows the connection between data-driven end-to-end (E2E) marketing (see left loop side) and a cross-channel customer journey along the sales funnel (see right loop side).

    Data-driven E2E Marketing

    Data driven E2E Marketing

    Our focus is on transforming your organization into a data-driven business from end-to-end. We keep all phases of the customer journey in view and help you achieve your goals effectively and efficiently.

    Marketing Planning

    We show you how to allocate budgets transparently along the customer journey to achieve your objectives, whilst remaining agile and focused on optimizing efficiency.

    We help define meaningful goals and establish planning standards – across functions, regions, or businesses.

    Creatives

    Creativity means more than just appealing images. Personalization and targeting start in production. Each asset is created for a specific purpose: to trigger a ‘wow’ effect in the addressee and to draw them forward along their customer journey.

    We help build an organization that enables intelligent creativity and dynamic creation of marketing assets.

    Execution 

    Decisions on which assets should be played on which channels should be based upon how to reach the right people, on the right channel, at the right time, with the right message.

    We help to collect, analyze, and use the necessary customer data for this purpose and to implement use cases.

    Insights & Improve

    To increase efficiency and effectiveness, organizations should learn continuously and apply the insights they gain across all areas of the business.

    We help clients build an organization that wants to constantly evolve and that can access the database of every customer touchpoint at any time.

    Awareness

    It’s not about the customer knowing you, but about what you stand for and what they know you for. We develop highly-relevant content for clearly defined target groups and thereby arouse genuine interest in your organization and your products.

    Consideration 

    It’s not enough to just be there – you must call yourself to the customer’s mind repeatedly. But to for this to work, your products must fulfil the customer’s desires. Clear communication, positioning and differentiation from the competition help customers choose your products. We make sure they hear about you on the right channel.

    Conversion 

    Being able to buy a product is no longer enough. The buying process must be simple, fast, and a satisfying experience for the customer. This can help you gain new customers through recommendations. We ensure that your customers arrive at clearly defined conversion points along their journey, and that conversions are measurable and attributable.

    Loyalty

    It is not only crucial that the customer is satisfied, but also that s/he becomes a fan of your products and promotes your brand among acquaintances. We ensure that the dialogue with the customer continues after the purchase, creating an active relationship that is maintained for years. This helps optimize customer lifetime value.

    Omni-Channel Customer Journey

    Omni-Channel Customer Journey & Sales

    The omni-channel approach allows the customer to choose how s/he interacts with the company. Our Infinity Loop takes the omni-channel journey into account from the perspective of your customer – from awareness and consideration to (eCommerce) conversion, and the building of genuine loyalty. You will only achieve your business goals if your customer buys into them. The keys are:

    Four Layers

    Strategy & Objective

    We ensure these are consistently derived from and validate the overall corporate strategy – empowering you to fulfill strategic goals.

    Organization, people & process 

    We go beyond other project management tools to help you set up a consistently well-run organization, ensuring the training of employees in key positions and the setting up and stabilization of proven processes – to ensure that strategic ideas become reality.

    Governance & Partner 

    Rather than manage existing structures we integrate them flexibly into new management models that adapt continuously, and that value clear rules, transparency, and the selection of strategic partners.

    Technology & Data

    Instead of buying standard software and expensive licenses, we guide you to procure programs that can be seamlessly integrated into your marketing organization and generate insights from data, helping you achieve visible success.

    Data-driven E2E Marketing

    Data-Driven E2E Marketing

    Our focus is on transforming your organization into a data-driven business from end-to-end. We keep all phases of the customer journey in view and help you achieve your goals effectively and efficiently.

    Marketing Planning

    We show you how to allocate budgets transparently along the customer journey to achieve your objectives, whilst remaining agile and focused on optimizing effiency.

    We show you how to allocate budgets transparently along the customer journey to achieve your objectives.

     

    Creatives

    Creativity means more than just appealing images. Personalization and targeting start in production. Each asset is created for a specific purpose: to trigger a ‘wow’ effect in the addressee and to draw them forward along their customer journey.

    We help build an organization that enables intelligent creativity and dynamic creation of marketing assets.

    Execution 

    Decisions on which assets should be played on which channels should be based upon how to reach the right people, on the right channel, at the right time, with the right message.

    We help to collect, analyze, and use the necessary customer data for this purpose and to implement use cases.

    Insights & Improve

    To increase efficiency and effectiveness, organizations should learn continuously and apply the insights they gain across all areas of the business.

    We help clients build an organization that wants to constantly evolve and that can access the database of every customer touchpoint at any time.

    Omni-Channel CustomerJourney

    Omni-Channel CustomerJourney & Sales

    The omni-channel approach allows the customer to choose how s/he interacts with the company. Our Infinity Loop takes the omni-channel journey into account from the perspective of your customer – from awareness and consideration to (eCommerce) conversion, and the building of genuine loyalty. You will only achieve your business goals if your customer buys into them. The keys are:

    Awareness

    It’s not about the customer knowing you, but about what you stand for and what they know you for. We develop highly-relevant content for clearly defined target groups and thereby arouse genuine interest in your organization and your products.

    Consideration 

    It’s not enough to just be there – you must call yourself to the customer’s mind repeatedly. But to for this to work, your products must fulfil the customer’s desires. Clear communication, positioning and differentiation from the competition help customers choose your products. We make sure they hear about you on the right channel.

    Conversion 

    Being able to buy a product is no longer enough. The buying process must be simple, fast, and a satisfying experience for the customer. This can help you gain new customers through recommendations. We ensure that your customers arrive at clearly defined conversion points along their journey, and that conversions are measurable and attributable.

    Loyalty

    It is not only crucial that the customer is satisfied, but also that s/he becomes a fan of your products and promotes your brand among acquaintances. We ensure that the dialogue with the customer continues after the purchase, creating an active relationship that is maintained for years. This helps optimize customer lifetime value.

    Breakpoint 3

    Strategy & Objective

    We ensure these are consistently derived from and validate the overall corporate strategy – empowering you to fulfill strategic goals.

    Organization, people & process 

    We go beyond other project management tools to help you set up a consistently well-run organization, ensuring the training of employees in key positions and the setting up and stabilization of proven processes – to ensure that strategic ideas become reality.

    Governance & Partner 

    Rather than manage existing structures we integrate them flexibly into new management models that adapt continuously, and that value clear rules, transparency, and the selection of strategic partners.

    Technology & Data

    Instead of buying standard software and expensive licenses, we guide you to procure programs that can be seamlessly integrated into your marketing organization and generate insights from data, helping you achieve visible success.

    Data-driven E2E Marketing

    Data-Driven E2E Marketing

    Our focus is on transforming your organization into a data-driven business from end-to-end. We keep all phases of the customer journey in view and help you achieve your goals effectively and efficiently.

    Omni-Channel CustomerJourney

    Omni-Channel CustomerJourney & Sales

    The omni-channel approach allows the customer to choose how s/he interacts with the company. Our Infinity Loop takes the omni-channel journey into account from the perspective of your customer – from awareness and consideration to (eCommerce) conversion, and the building of genuine loyalty. You will only achieve your business goals if your customer buys into them. The keys are:

    Breakpoint 3

    Marketing Planning

    We show you how to allocate budgets transparently along the customer journey to achieve your objectives, whilst remaining agile and focused on optimizing efficiency.

    We help define meaningful goals and establish planning standards – across functions, regions, or businesses.

    Creatives

    Creativity means more than just appealing images. Personalization and targeting start in production. Each asset is created for a specific purpose: to trigger a ‘wow’ effect in the addressee and to draw them forward along their customer journey.

    We help build an organization that enables intelligent creativity and dynamic creation of marketing assets.

    Execution 

    Decisions on which assets should be played on which channels should be based upon how to reach the right people, on the right channel, at the right time, with the right message.

    We help to collect, analyze, and use the necessary customer data for this purpose and to implement use cases.

    Insights & Improve

    To increase efficiency and effectiveness, organizations should learn continuously and apply the insights they gain across all areas of the business.

    We help clients build an organization that wants to constantly evolve and that can access the database of every customer touchpoint at any time.

    Awareness

    It’s not about the customer knowing you, but about what you stand for and what they know you for. We develop highly-relevant content for clearly defined target groups and thereby arouse genuine interest in your organization and your products.

    Consideration 

    It’s not enough to just be there – you must call yourself to the customer’s mind repeatedly. But to for this to work, your products must fulfil the customer’s desires. Clear communication, positioning and differentiation from the competition help customers choose your products. We make sure they hear about you on the right channel.

    Conversion 

    Being able to buy a product is no longer enough. The buying process must be simple, fast, and a satisfying experience for the customer. This can help you gain new customers through recommendations. We ensure that your customers arrive at clearly defined conversion points along their journey, and that conversions are measurable and attributable.

    Loyalty

    It is not only crucial that the customer is satisfied, but also that s/he becomes a fan of your products and promotes your brand among acquaintances. We ensure that the dialogue with the customer continues after the purchase, creating an active relationship that is maintained for years. This helps optimize customer lifetime value.

    Strategy & Objective

    We ensure these are consistently derived from and validate the overall corporate strategy – empowering you to fulfill strategic goals.

    Organization, people & process 

    We go beyond other project management tools to help you set up a consistently well-run organization, ensuring the training of employees in key positions and the setting up and stabilization of proven processes – to ensure that strategic ideas become reality.

    Governance & Partner 

    Rather than manage existing structures we integrate them flexibly into new management models that adapt continuously, and that value clear rules, transparency, and the selection of strategic partners.

    Technology & Data

    Instead of buying standard software and expensive licenses, we guide you to procure programs that can be seamlessly integrated into your marketing organization and generate insights from data, helping you achieve visible success.

    CASE

    MARKETING TRANSFORMATION FOR A PREMIUM OEM.

    BRINGING CUSTOMER JOURNEY TO LIFE.

    Marketing starts with a clear business goal. Creation starts with data analysis. Activation of channels starts with an integrated journey design. Berylls Mad Media is building – together with selected partners – an Europe-wide powerhouse for a leading automobile manufacturer. Responsible for all digital channels including web and apps and ready for the digital distribution of vehicles and services of the future.

    Therefore we introduce agile working methods along the complete value chain – from the creative briefing to the activation in CRM or media. Berylls is not only a visionary and a pulse generator but also an operational converter and change agent.

    Experts from Berylls Mad Media have already successfully implemented digital marketing transformations for established companies in the automotive industry as well as for “new entrants”.

    WE @BMM

    ONE TEAM.

    CREATION & INNOVATION.

    Nikolas Horn

    Nikolas Horn

    Senior Associate

    Create lasting emotion not only via the car as a product, but using uncompromising customer-centric approaches – that is excellent customer experience for me.

    Julian Krugmann

    Julian Krugmann

    Consultant

    The automotive industry is facing its greatest transformation. In the entire process, individual customer needs must not be neglected. At Berylls Mad Media, the customers are the focus of all actions. Customer-centric, but different.

    David Berger

    David Berger

    Associate

    The targeted use of data is one of the success factors for future-oriented mobility. BMM combines exactly the right expertise from diverse fields to bring this success factor to life with data-driven and customer-centric marketing and sales solutions.

    Ilva Hinrichs

    Ilva Hinrichs

    Senior Associate

    For me, Berylls means helping to shape the transformation of the mobility industry, breaking new ground and creating unique customer experiences in a highly motivated and exceptional team.

    Georg Fisch

    Georg Fisch

    Consultant

    The transformation in the automotive industry brings fundamental changes in the organizations of OEMs. I find it exciting to help shape this transformation as part of the BMM team and to master challenges in a results-oriented way.

    Yonnas Tesfamicael

    Yonnas Tesfamicael

    Consultant

    For me, Berylls means working in a team with absolute experts on the most current and exciting topics in the automotive industry, actively helping to shape them and acting as a sparring partner for our clients at the same level.

    Maximilian Munz

    Maximilian Munz

    Consultant

    Rethinking established business models – It’s not just the automotive industry that is facing fundamental change. At Berylls, I have the chance to help shape this change.

    Christian Barbuia

    Christian Barbuia

    Associate

    At Berylls, I have the opportunity to actively shape the transformation of the automotive sector. Being able to develop strategic concepts and accompany them into implementation is the USP for me.

    Philipp Purrucker

    Philipp Purrucker

    Associate

    Customer needs are changing the automotive industry. This makes it all the more important to understand where the greatest pressure to change is. At BMM, we combine the key capabilities to successfully manage this transformation.

    Henri Laux

    Henri Laux

    Consultant

    One of the mobility industry’s major challenges is putting the customer at the centre of everything the organisations are doing. At Berylls Mad Media, we help key industry players achieving this mindset shift with an outcome-driven approach.

    Fiona Bittmann

    Fiona Bittmann

    Executive Assistant

    Being part of Berylls gives me the opportunity to accompany and shape change – but different. Because Berylls never stands still.

    Christian Herr

    Christian Herr

    Senior Associate

    Implementing strategy, bringing integrated campaigns to life, and creating unique brand experiences in the process – that’s what drives me. The future is combining technology with marketing and market requirements, breaking through silos and familiar patterns!

    Nikolas Schoenenwald

    Nikolas Schoenenwald

    Associate

    Every organization desires a great brand experience, but for every customer “great” means something different. Where others see an issue, we see potential. We create intimacy between organization and customers – hands-on, sustainable, and data-driven.

    Lukas Koch

    Lukas Koch

    Senior Associate

    When a team of smart automotive and mobility enthusiasts put their heads together and find solutions for the industry’s most urgent questions, is when you realize you have found your tribe. At Berylls Mad Media, I can put my passion for automotive and marketing into action on a daily basis!

    Nikolai Dausch

    Nikolai Dausch

    Associate

    To shape the future and to let it become reality earlier – but different. In exciting projects, we achieve results through teamwork, whose concrete outputs become measurable, visible and tangible.

    Sascha Kurth

    Sascha Kurth

    Principal

    We create data-driven, constantly self-optimizing marketing organizations, consisting of people, data and technology that generate measurable success and happiness. Data-Driven Marketing, but different.

    Maximilian Möller

    Maximilian Möller

    Principal

    Customer Experience doesn´t drive value unless it´s implemented. We create superior brand experiences while orchestrating all necessary backstage capabilities to deliver on the promised experiences. It´s about connecting people, data, and technology for a new Creativity, but different.

    Henry Lundt

    Henry Lundt

    Principal

    Leveraging potentials in automobility is both super exciting and great fun when working together with berylls colleagues – so many different characters with unique expertise make a great team!

    Diana Kwiatkowski

    Diana Kwiatkowski

    Consultant

    Berylls Mad Media – questioning the seemingly given – rethinking the usual – taking a different path – convincing simply, “but different”!

    Dr. Anna Sebald

    Dr. Anna Sebald

    Associate

    At Berylls, I found the consulting environment I was looking for – dynamic, versatile, appreciative and fun to work in.

    Jonas Wagner

    Jonas Wagner

    Executive Partner

    The combination of strategy, creative, technology and performance is explosive; but that’s what it takes to turn concepts into real customer experiences and measurable success.

    MANAGEMENT.

    OUR STRATEGISTS.

    JONAS WAGNER

    Executive Partner

    jonas.wagner@berylls.com

    MAXIMILIAN MÖLLER

    Principal

    maximilian.moeller@berylls.com

    HENRY LUNDT

    Principal

    henry.lundt@berylls.com

    NO TIME TO READ THIS WEBSITE?

    SPEAK
    DIRECTLY TO US.

    YOUR Berylls Team.

    T +49-89-710 410 40-0

    F +49-89-710 410 40-99

    info@berylls.com