What if you didn’t configure your car from technical data, but based on your own needs and individual lifestyle? Based on this question, we, together with Nolte&Lauth, and the Fraunhofer Institute for Intelligent Analysis and Information Systems (IAIS), developed an innovative Lifestyle Configurator for, and in partnership with, Mercedes-Benz.
Such an innovative feat won us three Red Dot Awards in 2016, and the coveted “Best of the Best” Automotive Brand Contest distinction in the “Digital” category – formally presented at the “Mondial de l’Automobile” salon in Paris.