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THE RULE OF THREE. BUT DIFFERENT.

It’s a tried and tested old rule, the rule of three. Every good writer, film maker, storyteller or indeed salesman uses it to great effect. From Veni, Vidi, Vici to ‘the Good, the Bad and the Ugly’ or a simple ‘Ready, Steady, Go’, the rule of three is all around us. Have a look, you’ll see how pervasive it is.
We have created our own little rule of three which we rigorously apply to everything we publish. It’s as simple as it is brutal: “Is it New, is it Relevant and is it But Different?”
If an article, a piece of research or even a study does not live up to our rule of three it just does not get published. Let’s face it, life’s too short to be wasting your time.


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