DIGITAL AUTOMOTIVE INNOVATION.
Digitalization is challenging the automotive industry. Due to growing interconnectedness, electrification, integration in the customers’ ecosystem and other innovations the classic domain of the “automobile” is facing an unprecedented change process. The core product “automobile” is getting revolutionized, mobility is getting individualized.
Berylls Digital Ventures helps clients in the automotive and mobility industry to take up this challenge. We develop ideas, (digital) products and new business models which support the industry to stay – or to become – future-oriented.
PROVEN AND HONORED.
IMPLEMENTATION OF NEW BUSINESS MODELS.
On behalf of our clients we master challenges by developing fascinating and convincing digital customer experiences which are seamlessly connected with the physical world. Because we are absolutely convinced: These customer experiences have a big influence on the successful digitalization of mobility. Please contact us if you have a problem which no one ever was able to solve.
We develop new business models around crucial and yet unsolved questions in the mobility industry. Thus we use our own capital and collect – if necessary – outside capital from considerable investors, fonds and companies. We get the ideas for new business models from our industry experience and the unique positioning from Berylls. Successful ideas lead to dedicated ventures which enable our employees (and other hungry co-founders) to build up their own enterprise. In the ideal case this is the stuff that dreams are made of.
INSIGHT INTO OUR TRACK RECORD.
Berylls Digital Ventures is focused on the success of innovative, digital and data-intensive products. Almost always we achieve a part of our success with the help of proved machine learning solutions. From the initial idea to continuous validation, requirement and data analysis as well as the finished digital product: Our Berlin team is characterized by a brilliant mind and skill set, but also by agility and entrepreneurship. Thus, we have been able to write an exceptional success story since 2018. Here you will find some examples we are allowed to present publically:
CASE STUDY: LIFESTYLE CONFIGURATOR.
Lifestyle and personality determine modern consumers’ purchase decisions more than ever. Also, when it comes to buying a car: It appears as an ambassador of personal style. You can reflect this change of paradigm also online – with our revolutionary lifestyle configurator.
How would it be to configurate a car not on the basis of technical data but on the basis of own personal needs and individual lifestyle? Starting with this question we have been developing a brand new lifestyle configurator together with Nolte&Lauth and the “Fraunhofer Institute for Intelligent Analysis and Information Systems”– for and with Mercedes-Benz.
For this innovation we received three Red Dot Awards in 2016 and the coveted award of the Automotive Brand Contest „Best of the Best” in the digital category – ceremonially presented during the Salon Mondial de l’Automobile“ in Paris.
CASE STUDY: AUTOMOBILITY INDEX.
Did you ever ask yourself how good or bad the automotive and mobility industry is? We did!
To answer this question reliably and in real time we have developed the „Auto-Mobility Index (AMX)“. This is the first index which provides an unclouded picture of the industry and represents both the whole value chain and all global core regions. Since its creation the index is applied as a benchmark and will be further commercialized.
CASE STUDY: DIGITAL ANTICIPATION.
The new car purchase at Mercedes-Benz has become even more attractive. With a personalized platform which is unique in the industry the buyer can watch the production of their vehicle. Instead of a passive waiting period they can experience joyful anticipation.
With the “Digital Anticipation” customers are able to accompany the development of their own car in real time and immerse deeply into the brand world. This digital customer experience was developed for Mercedes-Benz under the strategical management of Berylls – with the help of Cinteo, fischerAppelt und Goodmates. It has been honoured with the German Award for Online Communication 2017 and the Red Dot Award “Communications best of the best”.
CASE STUDY: AUTOMOTIVE HEARTBEAT
Haben Sie sich schon einmal gefragt, wie gut (oder schlecht) es der Auto- & Mobilitätsindustrie eigentlich wirklich geht? Wir natürlich auch!
Um diese Frage verlässlich und in Echtzeit beantworten zu können, haben wir den “Auto-Mobility Index (AMX)” entwickelt. Dies ist der erste Index, der ein unverwässertes Abbild der Industrie liefert und sowohl die gesamte Wertschöpfungskette, als auch alle globalen Kernregionen repräsentiert.
Seit seiner Erstellung findet der Index als Benchmark Anwendung und befindet sich in der weiteren Kommerzialisierung.
Mehr Details zum AMX finden Sie hier.