DIGITAL AUTOMOTIVE INNOVATION.
Digitalization represents a major challenge for the automobility industry: because of networking, electrification, integration in the customer ecosystem and many other innovations, the once classical domain “automobile” is undergoing an unprecedented change. The core product “car” is being revolutionized, mobility individualized.
Berylls Digital Ventures helps customers in the auto and mobility industry to face up to these challenges. We develop ideas, (digital) products and new business models to help the industry to remain future proof. Or to help individual players to become future proof.
MULTIPLY TESTED AND AWARDED.
NEW BUSINESS MODELS. IMPLEMENTED.
On behalf of our customers we master the challenges in the elaboration of fascinating and convincing digital customer experiences that are seamlessly linked with the physical world. This is because we are firmly convinced: these customer experiences decide on the successful digitalization of mobility. Talk to us if you have a problem that nobody else has been able to solve for you up to now!
We develop new business models to address central, as unsolved issues in the mobility industry. For this purpose we use our own capital, but also – depending on the case – loan capital from renowned investors, funds and companies. The ideas for new business models are harvested from our industry experience and the unique positioning of Berylls. Successful ideas typically end in dedicated ventures that give our employees (and other hungry co-founders) the opportunity of building their own company. Because, ideally, this is the stuff that dreams are made of.
A LOOK AT OUR TRACK RECORD.
Berylls Digital Ventures is focussed on the success of innovative, digital and data-intensive products. We almost always achieve part of our success with the aid of tried and tested machine learning solutions.
From the initial idea to continuous validation, requirements and data analysis, right up to the finished digital product or business models, one thing distinguishes our Berlin team: we are proud of our mind and skill set, our agility and our entrepreneurship. With Berylls Digital Ventures we have been writing success and experience history since 2018. Here you will find a few examples that we can write about publicly:
CASE STUDY: LIFESTYLE CONFIGURATOR
Lifestyle and personality influence the purchasing decisions of today’s consumers more than ever. This also applies to the purchase of a car: it becomes the ambassador of personal style. It is high-time that this paradigm change is also reflected online – with our revolutionary Lifestyle Configurator.
How would it be if you were to configure your car not based on technical data, but based on your own needs and individual lifestyle? Starting with this question, we developed – in collaboration with Nolte&Lauth and the Fraunhofer Institute for Intelligent Analysis and Information Systems (IAIS) – an innovative Lifestyle Configurator for and with Mercedes-Benz.
For so much innovation we received three Red Dot Awards in 2016 alone, as well as the prestigious award of the Automotive Brand Contest “Best of the Best” in the category “Digital” – ceremoniously presented within the framework of the “Mondial de l’Automobile” in Paris.
CASE STUDY: AUTOMOBILITY INDEX
Have you ever asked yourself how well (or how badly) the auto and mobility industry is actually doing? Of course, we have too!
To answer this question reliably and in real time, we developed the “Auto-Mobility Index (AMX)”. This is the first index that delivers an undiluted reflection of the industry and represents both the entire value-added chain as well as all the global core regions.
Since it was created, the index is used as a benchmark and is currently being further commercialized.
CASE STUDY: DIGITAL ANTICIPATION
Buying a new car from Mercedes-Benz has recently become an even greater pleasure: with the development of a personalized platform – the first in the industry – the purchaser can now trace his own car through the production process. And, instead of passive waiting times, experience joyful anticipation.
With the “digital anticipation”, customers can follow the creation of their own vehicle in real time and immerse themselves deep in the brand world. In addition to the German Prize for Online Communication 2017, this digital customer experience – developed for Mercedes-Benz under the strategic direction of Berylls in collaboration with Cinteo, fischerAppelt and Goodmates – also received the Red Dot Award “Best of the Best” for Communications.
CASE STUDY: AUTOMOTIVE HEARTBEAT
Haben Sie sich schon einmal gefragt, wie gut (oder schlecht) es der Auto- & Mobilitätsindustrie eigentlich wirklich geht? Wir natürlich auch!
Um diese Frage verlässlich und in Echtzeit beantworten zu können, haben wir den “Auto-Mobility Index (AMX)” entwickelt. Dies ist der erste Index, der ein unverwässertes Abbild der Industrie liefert und sowohl die gesamte Wertschöpfungskette, als auch alle globalen Kernregionen repräsentiert.
Seit seiner Erstellung findet der Index als Benchmark Anwendung und befindet sich in der weiteren Kommerzialisierung.
Mehr Details zum AMX finden Sie hier.