Navigating the labyrinth toward a regional sales & marketing organization

Munich, April 2024

Navigating the labyrinth toward a regional sales & marketing organization
Munich, April 2024

T

he automotive industry is in the midst of immense transformation, affecting all departments and established industry mechanisms. 

As part of that, sales and marketing functions are undergoing a huge shift toward a direct retail sales model. 

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Berylls Insight
Navigating the labyrinth toward a regional sales & marketing organization.
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Authors
Jonas Wagner

Partner & Managing Director

Theresa Stütz

Associate Partner

Philipp Enderle

Associate Partner

Paul-Alexander Bures

Senior Consultant

Jonas Wagner
Jonas Wagner (1978) is a Partner at Berylls Strategy Advisors and Managing Director of Berylls Mad Media. He has been a consultant in the automotive industry for more than 18 years. Wagner supports the strategy and organizational development of leading automotive manufacturers in the transformation of their sales and marketing. This includes the digitalization of the customer interface, the introduction of new sales models and the development of a data-driven sales and marketing organization. The focus is on optimizing the customer journey across all divisional boundaries – whether sales, after sales or financial services.
Before joining Berylls, he worked for the strategy consulting firm Oliver Wyman for automotive manufacturers in Germany and abroad.
He studied business administration at the Aarhus School of Business and at the University of Mannheim, focus on international management, marketing and controlling.
Theresa Stütz

Theresa Stütz (1991) joined Berylls Strategy Advisors in December 2017. Meanwhile she is associate partner and automotive downstream expert.

She has been advising automotive manufacturers in a global context both in the luxury and premium segment. She has in-depth expert knowledge in the areas of sales and marketing, particularly in the context of customer experience strategies. Other areas of expertise include strategy development processes, Go-to-market strategies and transformation management.

Theresa received both Bachelor and Master of Science in Management and Technology (Mechanical Engineering) at Technical University of Munich.

Philipp Enderle

Philipp Enderle (1988) joined the Berylls Group in March 2019 to support the ‘Future Sales’ division. With his experience in Automotive Captive Finance & Corporate Leasing projects, he has been actively shaping the Vehicle-as-a-Service offering within Berylls. Besides his focus on consulting for strategic and organizational challenges in Sales & Marketing, he follows his passion and supports his clients and the Berylls Group on their way to a sustainable future.

Philipp Enderle is a graduate engineer and has studied mechanical engineering at the KIT in Karlsruhe, Technical University of Munich & the University of California, Berkeley with focus on renewable energy.