any OEMs are struggling with accelerating BEV (battery electric vehicle) sales. The key to overcoming this challenge is differentiation by listening to what customers need.
As a result, we have asked BEV customers and considerers in Germany, The USA, China and Korea about what they care for during various steps of the BEV purchase journey. There are notable differences in how respondents in the four surveyed countries perceive BEVs.
Here are some of our key insights:
German BEV consideres are more sceptical than consumers from the US or China
While many German respondents regard electric vehicles as neutral or not good value for money, their Chinese and US American counterparts demonstrate a much more positive attitude towards BEVs.
Test drives play a crucial role to convince BEV prospects in all markets
The initial driving experience with a BEV is a key factor in shaping a positive consumer perception towards e-mobility. It is therefore crucial that OEMs and dealers join forces to put customers behind the steering wheel of their electric cars.
Many consumers don’t know right from the start whether they want to buy a BEV
Our survey shows that only a quarter of BEV customers and considerers knew right from the start that they want to purchase a BEV. Almost equal shares of respondents were convinced while interacting with the brand, discussing with their peers, or during the test drive.
Download the full insight now!
In our latest Webinar in cooperation with Civey, our experts show what is important to automotive customers along the entire process of buying an electric vehicle – from Germany to the USA to China and Korea. Enjoy watching!
Copyright Berylls by AlixPartners
