hina’s automakers and suppliers are thriving at home and abroad: How can European suppliers prepare and benefit?
Faced with overcapacity, price competition, and market saturation at home, the most successful Chinese OEMs aim to grow abroad. In 2024, Geely, BYD, and SAIC sold over 1 million EVs outside China, a 40% increase. Exporting is for many Chinese brands more profitable due to higher prices, despite tariffs and higher marketing and distribution costs.
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