Snapshot of the European Auto Subscription Market

Munich, October 2021


Munich, October 2021

The automotive market is in the midth of maybe the largest transformation in its history. Customers are demanding flexible usage-based offerings and turn away from classical vehicle ownership. This trend is further increased by the advent of electric vehicles. Digitally-enabled direct sales models fundamentally change the way how mobility is purchased and allow new competitors to enter the market. Subscription offerings are now closing the gap between classical leasing and rental models.

We have analyzed the current dynamics in the European market and assessed the strategic rationale for different archetypes of players to enter the subscription market.

Find out more about the future of automotive sales, subscription offerings and there role in Vehicle-as-a-Service models in our newest Berylls Insight “Snapshot of the European auto subscription market”.

Berylls Insight

Associate Partner


Associate Partner


Senior Consultant

Christopher Ley

Christopher Ley joined Berylls by AlixPartners (formerly Berylls Strategy Advisors) in October 2021 as Partner. He has over 14 years of top management consulting experience with focus on new business models and market expansions within the automotive & mobility industry. He is an expert around Vehicle-as-a-Service, comprising vehicle finance & leasing, fleet management and mobility services. Christopher Ley is advising OEMs, Captives, Financial Services Companies, PE & VC Investors, Leasing & Rental Companies, Fleet Managers and Mobility Startups around the transformation from one-time sales towards use-based multi-cycle business models on a global level.

Prior to joining Berylls, Christopher Ley has been working for other international management consulting firms, amongst others Monitor Deloitte and Alvarez & Marsal. He holds a diploma degree in business administration from Johannes Gutenberg-Universität in Mainz and an MBA from Colorado State University.

Tobias Detzler

Tobias Detzler joined the Berylls Group in October 2021 as part of the Vehicle-as-a-Service (VaaS) team. At this point, he already looked back on several successful consulting projects in the automotive and the automotive finance industry with another consultancy.

Within the area of Vehicle-as-a-Service, Tobias developed particular expertise in topics such as vehicle subscriptions, used car (remarketing) and business model/strategy development. Beyond that, he completed projects in each dimension of the CASE trends and therefore gained knowledge around connected, autonomous, shared and electric mobility.

He holds a Master of Science degree in management from the University of Mannheim and focused his studies on finance and general management.

Philipp Enderle

Philipp Enderle (1988) joined the Berylls Group in March 2019 to support the ‘Future Sales’ division. With his experience in Automotive Captive Finance & Corporate Leasing projects, he has been actively shaping the Vehicle-as-a-Service offering within Berylls. Besides his focus on consulting for strategic and organizational challenges in Sales & Marketing, he follows his passion and supports his clients and the Berylls Group on their way to a sustainable future.

Philipp Enderle is a graduate engineer and has studied mechanical engineering at the KIT in Karlsruhe, Technical University of Munich & the University of California, Berkeley with focus on renewable energy.