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    BERYLLS POINT OF VIEW

    SNAPSHOT OF THE EUROPEAN AUTO SUBSCRIPTION MARKET

    Munich, October 2021 | Topic: Subscription

     

    The automotive market is in the midth of maybe the largest transformation in its history. Customers are demanding flexible usage-based offerings and turn away from classical vehicle ownership. This trend is further increased by the advent of electric vehicles. Digitally-enabled direct sales models fundamentally change the way how mobility is purchased and allow new competitors to enter the market. Subscription offerings are now closing the gap between classical leasing and rental models.

     

    We have analyzed the current dynamics in the European market and assessed the strategic rationale for different archetypes of players to enter the subscription market.

     

    Find out more about the future of automotive sales, subscription offerings and there role in Vehicle-as-a-Service models in our newest Berylls Insight “Snapshot of the European auto subscription market”.

    CHRISTOPHER LEY

    Principal

    [email protected]

    PHILIPP ENDERLE

    Senior Associate

    [email protected]

    TOBIAS DETZLER

    Associate

    [email protected]

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    Berylls Point of View
    SNAPSHOT OF THE EUROPEAN AUTO SUBSCRIPTION MARKET
    PDF (3 MB)

    AUTHORS

    Christopher Ley
    Principal
    [email protected]
    Philipp Enderle
    Senior Associate
    [email protected]
    Tobias Detzler
    Associate
    [email protected]

    CONTACT

    Berylls Strategy Advisors
    T +49 89 710 410 40-0
    [email protected]