Quo Vadis China 2025 - China's winning formula for intelligent and connected vehicles

Led by brands such as BYD, XPeng, and Geely, Chinese automakers are pushing the boundaries of technology and affordability and challenging the dominance of international OEMs and suppliers.

Market dynamics have shifted, with declining market shares for foreign players, as Chinese companies dominate the electric New Energy Vehicle (NEV) segment and introduce features tailored to domestic preferences. These developments pose critical questions for international OEMs’ head offices about how to adapt, compete, and remain relevant in the world’s largest automotive market, where domestic NEV players are already designing, building and selling a new generation of intelligent and connected vehicles (ICVs).

This report explores the strategies that foreign automakers and suppliers must consider to navigate these challenges and maintain their footing in China’s increasingly localized and innovation-driven landscape.