Navigating the automotive revolution: Insights into the future of automotive operating systems

Munich, March 2024

Navigating the Automotive revolution: Insights into the fututre of automotive operating systems
Munich, November 2023

I

n the landscape of the automotive industry, an enormous transformation is underway. The very essence of vehicles is being redefined, not under the hood, but in lines of code and algorithms.

Automotive Operating Systems (AOS) have emerged as the catalysts for this revolution, promising a future where software dictates the driving experience. In our in-depth survey conducted among industry experts spanning OEMs, Tier-1 suppliers, Big Tech players, and engineering service providers, a tapestry of insights has been woven, illuminating the path forward.

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Berylls Insight
Navigating the automotive revolution: Insights into the future of automotive operating systems
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Author
Dr. Jürgen Simon

Associate Partner

Sebastian Böswald

Associate Partner

Felix Günther

Consultant

Dr. Jürgen Simon

Dr. Juergen Simon (1986) is Associate Partner at Berylls Group, an international strategy consultancy specializing in the automotive industry. He is an expert in sales and corporate strategies as well as M&A and can look back on many years of consulting experience.
Dr. Juergen Simon has been advising automotive manufacturers and suppliers since 2011 and has in-depth expert knowledge in the areas of holistic strategy development, business models and commercial due diligence. He also focuses on market entry strategies and topics related to the „Software Defined Vehicle“.
Prior to joining Berylls Strategy Advisors, he worked as senior consultant at the Droege Group, a consulting and investment firm.
As a graduate economist from the University of Hohenheim, he completed his doctorate at the Institute of Management at the Karlsruhe Institute of Technology (KIT) before joining Berylls.