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How Vehicle-as-a-Service is accelerating BEV sales in Europe

Munich, September 2022

How Vehicle-as-a-Service is accelerating BEV sales in Europe

Munich, September 2022
T

he intensifying trend from vehicle ownership to usership has already been proven by our recent customer survey. VaaS providers are now echoing our results: The demand for flexible and digital VaaS products is increasing and fuels BEV sales in Europe.

In January 2022, we published a survey asking a representative set of customers on their future mobility needs. The results were clear: Customers increasingly demand flexible VaaS products, they will choose fully digital online journeys more often and they are willing to try new brands and drivetrains. Hence, VaaS also drives digitalization in vehicle sales and contributes to BEV adoption.

To complement the customer perspective, we now asked some of the leading providers how they perceive the trend towards VaaS, how they assess its implications and how they plan to act upon it. In our latest study we interviewed:

  • Benedikt Schell, CEO, Mercedes-Benz Bank
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  • Enrico Rossini, Head of Fleet and New Mobilities, Mobilize Financial Services
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  • Dirk Adelmann, CEO, smart Europe

  • René Müller, Head of B2B Sales, smart Europe
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  • René Müller, Head of B2B Sales, smart Europe
  • Dr. Christian Dahlheim, CEO, Volkswagen Financial Services
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  • Magnus Fredin, SVP Global Online Business, Volvo Cars
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  • Daniel Garnitz, CEO, Faaren
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  • Niels Reimann, CPO, Fleetpool
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  • Matthias Albert, CEO, ViveLaCar
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By combining the customer survey with the perspectives of top executives in the industry, Berylls created the first 360 degree view on the Vehicle-as-a-Service market in Europe.

Can’t wait to read more? Download the insight now or visit our VaaS Clusterpage!

Berylls Insight
How Vehicle-as-a-service is accelerating BEV sales in Europe
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Authors
Christopher Ley

Associate Partner

Florian Tauschek

Associate Partner

Tobias Detzler

Senior Consultant

  • Benedikt Schell, CEO, Mercedes-Benz Bank
  • Enrico Rossini, Head of Fleet and New Mobilities, Mobilize Financial Services
  • Dirk Adelmann, CEO, smart Europe
  • René Müller, Head of B2B Sales, smart Europe
  • Dr. Christian Dahlheim, CEO, Volkswagen Financial Services
  • Magnus Fredin, SVP Global Online Business, Volvo Cars
  • Daniel Garnitz, CEO, Faaren
  • Niels Reimann, CPO, Fleetpool
  • Matthias Albert, CEO, ViveLaCar

By combining the customer survey with the perspectives of top executives in the industry, Berylls created the first 360 degree view on the Vehicle-as-a-Service market in Europe.

Can’t wait to read more? Download the insight now or visit our VaaS Clusterpage!

Christopher Ley

Christopher Ley (1984) joined Berylls Group in October 2021 as Principal. He has over twelve years of top management consulting experience with focus on new business models and market expansions within the automotive & mobility industry. He is an expert around Vehicle-as-a-Service, comprising vehicle finance & leasing, fleet management and mobility services. Christopher Ley is advising OEMs, Captives, Financial Services Companies & Investors, Leasing & Rental Companies, Fleet Managers and Mobility Startups around the transformation from one-time sales towards use-based multi-cycle business models on a global level.

Prior to joining Berylls, Christopher Ley has been working for other international management consulting firms, amongst others Monitor Deloitte and Alvarez & Marsal. He holds a diploma degree in business administration from Johannes Gutenberg-Universität in Mainz and an MBA from Colorado State University.

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Florian Tauschek

Florian Tauschek has 8 years of experience in strategy consulting. He focuses on business & sales model strategies for flexible Vehicle-as-a-Service (VaaS) offers.

He is an expert in topics such as customer & vehicle lifetime value optimization, the transformation of the underlying automotive sales model from one-time asset sales towards multicycle models generating recurring revenues as well as market entry strategies for various VaaS products such as operating lease or subscriptions. Furthermore he is the author of several market leading studies around VaaS.

He holds a Master of Science degree in management from HHL – Leipzig Graduate School of Management.

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