Malte Broxtermann (1986) joined the Berylls team in 2014. After extensive experience as emergency medical technician, he has been working in consulting since 2012. He helps customer to leverage digital strategies & products across the entire automotive value chain. He is an expert in deploying machine learning-powered applications. As Partner at Berylls’ own unit for digital solutions, Berylls Digital Ventures, he focuses on scaling start-ups as part of our venturing practice.
Studied economics and international business at Maastricht University (Netherlands) and Queen’s University (Canada).
1. Dynamic customer understanding & sensing tomorrow’s landscape:
The utilization of AI as a tool for dynamic understanding of customers and market prediction can be a strategic advantage for OEMs. AI can provide timely updates on customer behaviors and needs as required, coupled with detailed segment and persona analysis. This allows automotive companies to gain comprehensive insights into their target audience's preferences and anticipate shifting demands. Through pattern identification AI can anticipate emerging market changes before they fully emerge. By this proactive detection of trends, risks, and opportunities as they emerge, OEMs are better equipped to make more effective decisions in an industry that is more dynamic than ever before.