supercharge your content supply chain with GenAI 2.0

In this environment, it is imperative for marketing employees to generate powerful content at pace by improving their internal processes and tools, to drive sales more efficiently.

Raising the pressure further, companies across industries face growing demand for content that appeals to different stakeholders, from customers and suppliers to partners and employees. To meet these needs, companies are increasingly reliant on online platforms to engage with customers, streamline operations, and drive growth.

The implementation of generative artificial intelligence (GenAI) to create highly realistic, complex digital content is disrupting all industries and revolutionizing the global marketing landscape. GenAI offers a once-in-a-lifetime opportunity to supercharge companies marketing content supply chains to drive innovation and efficiency. Berylls by AlixPartners analysis shows that there is still tremendous untapped GenAI potential that companies can exploit to optimize content supply chains for a rapidly evolving, increasingly digitalized market.

Personalized, scalable content, often created using GenAI tools, is crucial for building customer loyalty and lifetime value in today’s evolving market landscape. This content must be scalable across various products, countries, sales and marketing channels, and audiences. However, marketers face bottlenecks throughout the content supply chain, with time-intensive and repetitive steps during the planning and development, review and approval, and distribution and management phases. In the past two years alone, content requirements have nearly doubled, according to 88% of customer experience and marketing experts. Furthermore, two-thirds of these experts anticipate a rise in demand over the next two years, ranging from five to twenty times the current levels. To effectively navigate these challenges and harness the power of GenAI, it is essential to implement strategic goals.