Podcast: Chances in Future Sales: Electrification, Digitization & Customer Expectations

Munich, December 2025
H

ow are automotive marketing and sales evolving? And How to navigate growing electrification, digitalization and shifting customer expectations?

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Main topics of this episode:

  • What word describes best the state of automotive sales?
  • Dealers are here to stay!
  • The importance of personal and direct consumer contact
  • The possible impact of AI for sales and marketing
  • Barriers for growing shares of electric vehicles (BEV)
  • Vehicle lifetime as a chance for higher OEM profits
  • Needed structural chance within OEMs setup to match market needs
  • Refocusing as a chance for automotives future sales and marketing

This Podcastepisode was recorded and published in December 2025 by Insights On Air, a Podcast by Berylls by Alix Partners

Authors

Berylls Podcast Team

Insights On Air

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