This Battery Electric Vehicle (BEV) Consumer Study  offers comprehensive insights into consumer attitudes, preferences, and barriers related to electric vehicle adoption in the five major markets China, Germany, Saudi Arabia, the UAE and the USA.

The study explores the needs of BEV buyers throughout their purchase journey, including brand awareness, vehicle selection, and decision-making processes. It also highlights how addressing customer needs – from vehicle consideration to test drives to the final purchase decision – can accelerate BEV sales.