Driving topline growth with purpose

Munich, March 2025
M

onetizing sustainability in the automotive industry

Sustainability in the automotive industry involves reducing environmental impacts and improving resource efficiency to meet ESG regulations and satisfy growing consumer demand for eco-friendly vehicles and manufacturing practices.

Currently, most OEMs’ sustainability efforts are focused on cost reductions and regulatory compliance, with investment primarily targeting electric vehicles (EVs), fuel efficiency improvements, and reducing emissions from traditional combustion engines. What is often missing is a comprehensive vision for topline growth delivered by sustainable product lines that appeal to environmentally conscious consumers.

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Monetizing Sustainability in the Automotive industry

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Driving topline growth with purpose
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Authors

Thorsten Lips

Partner

Tobias Detzler

Project Manager

Arndt Heller-Andor

Senior Consultant

Stephan Liozu

Sustainable Pricing Expert