he road ahead calls for action now. Faster distribution models such as direct sales are creating new responsibilities for OEMs, with marketing departments required to set up tactical campaigns in hours rather than days.
In this environment, it is imperative for marketing employees to generate powerful content at pace by improving their internal processes and tools, to drive sales more efficiently. Raising the pressure further, automotive manufacturers also face growing demand for content that appeals to different stakeholders, from customers, suppliers and dealers to their own employees. To meet these needs, OEMs are increasingly reliant on online platforms to engage with customers, streamline operations, and drive growth.
Download the full Insight now!
Copyright Berylls by AlixPartners
