Munich, July 2020 | Topic: Mobility Services
THE TROUGH OF DISILLUSIONMENT HAS ARRIVED IN THE SHARED MOBILITY ARENA. BUT IN THE LONG RUN SHARED MOBILITY IS HERE TO STAY.
Since the outbreak of COVID-19 in January of this year, the global economy has been turned upside down. While all transport modes were affected, shared mobility was hit especially hard. And it will take time for mobility demand to return to pre-crisis levels and patterns or, more precisely, for new ones to stabilize. People tend to travel less and for different purposes, these days: Business trips and international travel are a rarity. People spend more time in their neighborhoods as working from home has become the new normal.
Consequently, Automotive OEMs in the Western world are tempted to leave the shared mobility arena altogether. Having sustained costly investments in shared mobility over the last decade, the negative impact and uncertainty related to COVID-19 is easily regarded as last straw that breaks the camel‘s back. However, total surrender is the wrong approach in our opinion. Shared mobility is here to stay – and those leaving now will miss the best part.
The goal of this paper is to outline the future development of the shared mobility ecosystem in the Western world and to provide impulses for OEMs on how to position themselves therein. It illustrates recent changes in shared mobility against the backdrop of the global COVID-19 pandemic and describes the expected long-term development beyond the current time of crisis. It concludes by providing OEMs with actionable recommendations and food for thought regarding their activities in shared mobility.