{"id":43368,"date":"2024-07-24T12:47:30","date_gmt":"2024-07-24T10:47:30","guid":{"rendered":"https:\/\/www.berylls.com\/?p=43368"},"modified":"2025-08-13T10:41:15","modified_gmt":"2025-08-13T08:41:15","slug":"navigating-online-automotive-sales-key-insights-from-consumers-around-the-globe","status":"publish","type":"post","link":"https:\/\/www.berylls.com\/en\/navigating-online-automotive-sales-key-insights-from-consumers-around-the-globe\/","title":{"rendered":"Navigating online automotive sales – Key insights from consumers around the globe"},"content":{"rendered":"\t\t
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Navigating online automotive sales – Key insights from consumers around the globe<\/h1>\n\n Munich, July 2024<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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espite heavy investments, OEMs are facing the challenge to sell cars online <\/strong>\u2013 <\/strong>mainly due to low customer awareness.<\/strong><\/p>\n\n <\/div>\n\n \n\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As a result, online vehicle sales fall short for many OEMs.\u00a0Our latest research, “Navigating Online Automotive Sales \u2013 Key Insights from Consumers Around the Globe,” tackles this issue head-on. We explored what customers\u00a0in Germany, China, the USA, and Korea mean by “buying cars online,” which steps they prefer to complete online versus offline, the role of dealers, and what encourages online car purchases.<\/p>

Here are some of our Key Insights:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  1. HERE TO STAY:<\/strong> Post covid hype \u2013 where vehicle availability was limited & willingness to pay was high \u2013 is over! Yet, Digital Automotive Commerce is here to stay, as some customers (especially EV customers) prefer digital over physical touchpoints. OEMs must create a decisive and clear USP (over offline retail) for customers when deciding to drive online sales.<\/li>
  2. POWER OF CHOICE<\/strong>:\u00a0In parallel, OEMs need to enable the customer to switch between online & offline (a.k.a. \u201ctrue omnichannel\u201d) \u2013 Especially for more complex steps such as trade-in and financing and price negotiations, OEMs must create digital journeys forwarding hot leads to the dealer to be converted for the neuralgic sales steps<\/li>
  3. ROLE OF THE DEALER<\/strong>:\u00a0Speaking of offline: The dealer role is and will remain critical, especially for digital sales as retail is \u201cpart of the system\u201d \u2013 also the customer requests advice primarily in person, which can also be enabled using digital channels (e.g. via virtual consultation)<\/li><\/ol>

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    Download the full report to explore all insights and strategies for enhancing online vehicle sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Insight download and author information\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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