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{"id":39876,"date":"2024-02-01T14:02:48","date_gmt":"2024-02-01T13:02:48","guid":{"rendered":"https:\/\/www.berylls.com\/?p=39876"},"modified":"2025-08-13T10:46:42","modified_gmt":"2025-08-13T08:46:42","slug":"quo-vadis-china-2024-a-rat-race-with-no-end-in-sight","status":"publish","type":"post","link":"https:\/\/www.berylls.com\/en\/quo-vadis-china-2024-a-rat-race-with-no-end-in-sight\/","title":{"rendered":"Quo Vadis, China 2024 &#8211; A rat race with no end in sight"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39876\" class=\"elementor elementor-39876\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5754e575 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5754e575\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22d9952a\" data-id=\"22d9952a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a22e859 elementor-hidden-mobile elementor-widget elementor-widget-kyl_post_header\" data-id=\"a22e859\" data-element_type=\"widget\" data-widget_type=\"kyl_post_header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n       <div class=\"kyl-cat_header\">\n           <div class=\"header-wrapper\" style=\"background-image:url('https:\/\/www.berylls.com\/wp-content\/uploads\/2024\/02\/Quo-Vadis-China-2024-A-rat-race-with-no-end-in-sight-WebHeader-v1-scaled.jpg')\">\n                <div class=\"text-wrapper container\">\n                    <div class=\"inner-wrapper\">\n\n                        <div class=\"pre-heading\">\n\n\t\t                    \n                        <\/div>\n\n\n                            <h1 class=\"heading\">Quo Vadis, China 2024 &#8211; A rat race with no end in sight<\/h1>\n\n                        <span class=\"date\">Munich, February 2024<\/span>\n                    <\/div>\n                <\/div>\n           <\/div>\n       <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62af956b sec-w-sidebar sec-w-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62af956b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4747341e col-content\" data-id=\"4747341e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bf8b0 elementor-widget elementor-widget-spacer\" data-id=\"22bf8b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267700c0 show_progressbar elementor-widget elementor-widget-kyl_introtext\" data-id=\"267700c0\" data-element_type=\"widget\" data-widget_type=\"kyl_introtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_blog_introtext\">\n\n\n            \n                <div class=\"introtext\">\n\n                                          <span class=\"first-letter\">2<\/span>\n                                          <p> 023 was a highly turbulent year for the Chineseauto market, which saw it engulfed in a viciouscircle \u2013 a \u201crat race\u201d with no end in sight and pricewars as the weapons of choice.<\/p>\n\n                <\/div>\n\n            \n\n        <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e1fb elementor-widget elementor-widget-menu-anchor\" data-id=\"fa5e1fb\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"intro\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89ebc2 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"f89ebc2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59918880 elementor-widget elementor-widget-text-editor\" data-id=\"59918880\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the following insight report, we want to explore this rat race in greater detail and provide an outlook for 2024, including the challenges that lie ahead as well as the focal points of foreign OEMs in the highly complex Chinese market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7f948 elementor-widget elementor-widget-spacer\" data-id=\"5b7f948\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4e281 elementor-widget elementor-widget-text-editor\" data-id=\"7b4e281\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>RECAP 2023<br \/><br \/><\/strong><\/h2><p><strong>\u201c\u5377\u201d or the involution of the Chinese auto market Overall performance<\/strong><\/p><p>The term \u201c\u5377\u201d (spelled \u201cJu\u01cen\u201d in Chinese Pinyin) was undoubtedly the prevailing expression in the Chinese automotive market in 2023. It is understood to mean \u201cinvolution\u201d or \u201crat race,\u201d depicting a scenario in which all market participants are entangled in an intense battle for market share with no foreseeable conclusion.<\/p><p>And that exactly describes the Chinese auto market with the emergence of a price war as the ultimate solution, while favorable governmental subsidies are on the way out \u2013 a vicious circle<\/p><p>Curious? 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var2\">\n            <div class=\"title\">\n                <!--                    <h3 class=\"heading\">--><!--<\/h3>-->\n\t                <h2 class=\"heading\">Berylls Insight<\/h2>\n                            <\/div>\n            <img decoding=\"async\" class=\"image\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2024\/02\/Quo-Vadis-China-2024-A-rat-race-with-no-end-in-sight.png\">\n            <div class=\"downloads-wrapper downloadarea\">\n                <div class=\"text\">Quo Vadis China 2024 - A rat race with no end in sight<\/div>\n                <a class=\"download downloadpdf not_activated\" target=\"_blank\" data-href=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2024\/02\/Quo-Vadis-China-2024-A-rat-race-with-no-end-in-sight.pdf\"><span\n                            class=\"icon\"><\/span><span>DOWNLOAD<\/span><\/a>\n                <a  class=\"unlockbutton download hidden\" data-lity><span>Activate Download<\/span><\/a>\n                <div 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class=\"elementor-element elementor-element-6e0ce83 elementor-widget elementor-widget-spacer\" data-id=\"6e0ce83\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75558ee9 elementor-widget elementor-widget-kyl_ist_authors\" data-id=\"75558ee9\" data-element_type=\"widget\" data-widget_type=\"kyl_ist_authors.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_list-authors\">\n            <div class=\"author-wrapper\">\n                                    <div class=\"title\">\n<!--                        <h3 class=\"heading\">--><!--<\/h3>-->\n\t                    <h2 class=\"heading\">Authors<\/h2>                    <\/div>\n                \n                                <div class=\"author\">\n                    <div class=\"author_infos\">\n                        <p class=\"name\">Dr. Jan Burgard<\/p>\n                        <p class=\"position\">Berylls Group CEO<\/p>\n                        <p class=\"email\">jan.burgard@berylls.com<\/p>\n                    <\/div>\n                    <div class=\"author-image-wrapper\">\n                        <div class=\"author-image\" style=\"background-image:url(https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/02\/Burgard.png)\">\n                            <div class=\"hexTop\"><\/div>\n                            <div class=\"hexBottom\"><\/div>\n                        <\/div>\n                        <a class=\"author_linkedin\" href=\"https:\/\/www.linkedin.com\/in\/dr-jan-burgard-486600114\/\" target=\"_blank\"><\/a>\n                    <\/div>\n\n                <\/div>\n                                <div class=\"author\">\n                    <div class=\"author_infos\">\n                        <p class=\"name\">Willy Wang<\/p>\n                        <p class=\"position\">Managing Director China<\/p>\n                        <p class=\"email\">willy.wang@berylls.com<\/p>\n                    <\/div>\n                    <div class=\"author-image-wrapper\">\n                        <div class=\"author-image\" style=\"background-image:url(https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/Willy-Wang.png)\">\n                            <div class=\"hexTop\"><\/div>\n                            <div class=\"hexBottom\"><\/div>\n                        <\/div>\n                        <a class=\"author_linkedin\" href=\"https:\/\/www.linkedin.com\/in\/willy-lu-wang-5341b386\/\" target=\"_blank\"><\/a>\n                    <\/div>\n\n                <\/div>\n                                <div class=\"author\">\n                    <div class=\"author_infos\">\n                        <p class=\"name\">Lois Yang<\/p>\n                        <p class=\"position\">Consultant<\/p>\n                        <p class=\"email\">lois.yang@berylls.com<\/p>\n                    <\/div>\n                    <div class=\"author-image-wrapper\">\n                        <div class=\"author-image\" style=\"background-image:url(https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/02\/Lois-Yang.png)\">\n                            <div class=\"hexTop\"><\/div>\n                            <div class=\"hexBottom\"><\/div>\n                        <\/div>\n                        <a class=\"author_linkedin\" href=\"https:\/\/www.linkedin.com\/in\/lois-yang-21953a151\/\" target=\"_blank\"><\/a>\n                    <\/div>\n\n                <\/div>\n                \n                <!--\n                wp_list_authors(array(\n                    'show_fullname' => 1,\n                    'orderby'       => 'post_count',\n                    'order'         => 'DESC',\n                )); -->\n\n            <\/div>\n\n        <\/div>\n\n\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b9e6c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9e6c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80f7a86\" data-id=\"80f7a86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e8cadb elementor-widget elementor-widget-kyl2_blog_authors_slide_dynamic\" data-id=\"6e8cadb\" data-element_type=\"widget\" data-widget_type=\"kyl2_blog_authors_slide_dynamic.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_blog-authors-slider\">\n            <div class=\"outer-wrapper\">\n\n                <div id=\"swiper-authors-slider\" class=\"swiper-container authors-swiper\">\n                                        <div class=\"authors-wrapper swiper-wrapper \">\n                                                    <div class=\"author-item swiper-slide\">\n                                <div class=\"col-infos\">\n                                                                        <div class=\"author_infos\">\n                                        <p class=\"name\">Dr. Jan Burgard<\/p>\n                                        <div class=\"text\"><p>Dr. Jan Burgard (1973) is CEO of Berylls Group, an international group of companies providing professional services to the automotive industry.<\/p>\n<p>His responsibilities include accelerating the transformation of luxury and premium OEMs, with a particular focus on digitalization, big data, connectivity and artificial intelligence. Dr. Jan Burgard is also responsible for the implementation of digital products at Berylls and is a proven expert for the Chinese market.<\/p>\n<p>Dr. Jan Burgard started his career at the investment bank MAN GROUP in New York. He developed a passion for the automotive industry during stopovers at an American consultancy and as manager at a German premium manufacturer. In October 2011, he became a founding partner of Berylls Strategy Advisors. The top management consultancy was the origin of today&#8217;s Group and continues to be the professional nucleus of the Group.<\/p>\n<p>After studying business administration and economics, he earned his doctorate with a thesis on virtual product development in the automotive industry.<\/p>\n<\/div>\n                                    <\/div>\n                                    <div class=\"link-wrapper\">\n                                        <a class=\"btn-white-orangebg\" target=\"_blank\" href=\"\/en\/contact\">Contact us<\/a>\n                                        <a class=\"btn-orange-transbg\" target=\"_blank\" href=\"\/en\/about-us\/\">More about Berylls<\/a>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-image\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/06\/Jan-Burgard-1.png\" >\n                                <\/div>\n                            <\/div>\n\n                                                    <div class=\"author-item swiper-slide\">\n                                <div class=\"col-infos\">\n                                                                        <div class=\"author_infos\">\n                                        <p class=\"name\">Willy Wang<\/p>\n                                        <div class=\"text\"><p>Willy Lu Wang (1981) joined Berylls Strategy Advisors in 2017. He started his career participating in the graduate program of Audi focusing on production planning. After stations at another strategy consultancy as well as being the strategy director for a German Tier-1 supplier, he is now responsible for the China business at Berylls.<\/p>\n<p>He has a broad consulting focus working for all clients in China, whether they are JVs, WOFEs or pure local players. He is also responsible for the development of AI and Big Data products dedicated towards the Chinese market further strengthening the Berylls End-to-End strategy and product development capabilities.<\/p>\n<p>Wang studied Electronics &amp; Information Technology with focus on Systems and Software Engineering and Control Theory at Karlsruhe Institute of Technology.<\/p>\n<\/div>\n                                    <\/div>\n                                    <div class=\"link-wrapper\">\n                                        <a class=\"btn-white-orangebg\" target=\"_blank\" href=\"\/en\/contact\">Contact us<\/a>\n                                        <a class=\"btn-orange-transbg\" target=\"_blank\" href=\"\/en\/about-us\/\">More about Berylls<\/a>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-image\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/06\/Wang-Willy.png\" >\n                                <\/div>\n                            <\/div>\n\n                                            <\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                    <div class=\"swiper-button-prev\"><\/div>\n\n                <\/div>\n\n\n            <\/div>\n\n\n        <\/div>\n\n\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quo Vadis, China 2024 &#8211; A rat race with no end in sight Munich, February 2024 2 023 was a highly turbulent year for the Chineseauto market, which saw it engulfed in a viciouscircle \u2013 a \u201crat race\u201d with no end in sight and pricewars as the weapons of choice. In the following insight report, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":39878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-39876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-insights-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quo Vadis, China 2024 - A rat race with no end in sight - Berylls - making automobility viable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.berylls.com\/en\/quo-vadis-china-2024-a-rat-race-with-no-end-in-sight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quo Vadis, China 2024 - A rat race with no end in sight - Berylls - making automobility viable\" \/>\n<meta property=\"og:description\" content=\"Quo Vadis, China 2024 &#8211; A rat race with no end in sight Munich, February 2024 2 023 was a highly turbulent year for the Chineseauto market, which saw it engulfed in a viciouscircle \u2013 a \u201crat race\u201d with no end in sight and pricewars as the weapons of choice. In the following insight report, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.berylls.com\/en\/quo-vadis-china-2024-a-rat-race-with-no-end-in-sight\/\" \/>\n<meta property=\"og:site_name\" content=\"Berylls - making automobility viable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/berylls.group\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-01T13:02:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T08:46:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2024\/02\/Quo-Vadis-China-2024-A-rat-race-with-no-end-in-sight-WebHeader-v1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"849\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alina-Sophie Ernst\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina-Sophie Ernst\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.berylls.com\/en\/quo-vadis-china-2024-a-rat-race-with-no-end-in-sight\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.berylls.com\/en\/quo-vadis-china-2024-a-rat-race-with-no-end-in-sight\/\"},\"author\":{\"name\":\"Alina-Sophie Ernst\",\"@id\":\"https:\/\/www.berylls.com\/#\/schema\/person\/3e1fdd141d3c2749a17d99a00fadf9e3\"},\"headline\":\"Quo Vadis, China 2024 &#8211; 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