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SW defined vehicle – A tale of incumbents, stragglers, and new kids on the block<\/h1>\n\n Munich, January 2022<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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n an industry where the value chain and business models have been left largely unchanged over the last decades, the emergence of the SW-defined vehicle is shaking things up. With new players entering the market and staking their claim, incumbent automotive companies are likely to stay key players but need to adapt to stay relevant.<\/p>\n\n <\/div>\n\n \n\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Software value creation is expected to exceed EUR 250bn by 2030, as we established in our first article of this series. You can find more details here. It comes as no surprise that nearly all major incumbent OEMs and suppliers are fighting for their share of the pie. However, unlike other industry-wide transformations that are happening at the same time, the software-defined vehicle (SDV) truly requires a revolution of nearly all core capabilities. The SDV will transform the customer experience, business models, core techno- logies and fundamentally requires new organizational and operating models to enable success. Software will act as \u201cthe central differentiating factor in the automotive industry\u201d, as Scott Guthrie, Executive Vice President Cloud + AI at Microsoft, aptly put it.<\/span><\/h6>

This second part of the Berylls series \u201cSoftware-defined vehicles: Inside a game-changing transformation\u201d focuses on the role and strategy of the key players (OEMs, Tier-1 suppliers, and big tech players) in this highly dynamic SDV value chain and eco-system. In addition to analyzing current strategies and defining expected player archetypes, Berylls conducted 15 expert interviews with leading professionals across the industry. These interviews were focused on delving into current strategies but especially on defining the potential archetypes market participants could adopt. Thus, this insight provides a framework for industry participants to evaluate their strategic positioning and consider their role within the overall SW-defined vehicle market.<\/h6>

Discover more in our latest insight.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Insight download and author information\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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