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{"id":36312,"date":"2021-09-16T17:53:09","date_gmt":"2021-09-16T15:53:09","guid":{"rendered":"https:\/\/www.berylls.com\/sales-and-marketing-transformation-agenda-2025\/"},"modified":"2025-08-13T11:13:41","modified_gmt":"2025-08-13T09:13:41","slug":"sales-and-marketing-transformation-agenda-2025","status":"publish","type":"post","link":"https:\/\/www.berylls.com\/en\/insights-en\/sales-and-marketing-transformation-agenda-2025\/","title":{"rendered":"Sales and marketing transformation agenda 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36312\" class=\"elementor elementor-36312 elementor-24416\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5754e575 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5754e575\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22d9952a\" data-id=\"22d9952a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a22e859 elementor-hidden-mobile elementor-widget elementor-widget-kyl_post_header\" data-id=\"a22e859\" data-element_type=\"widget\" data-widget_type=\"kyl_post_header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n       <div class=\"kyl-cat_header\">\n           <div class=\"header-wrapper\" style=\"background-image:url('https:\/\/www.berylls.com\/wp-content\/uploads\/2024\/03\/BMM-Marketing-and-Sales-Transformation-Header-v1-scaled.jpg')\">\n                <div class=\"text-wrapper container\">\n                    <div class=\"inner-wrapper\">\n\n                        <div class=\"pre-heading\">\n\n\t\t                    \n                        <\/div>\n\n\n                            <h1 class=\"heading\">Sales and marketing transformation agenda 2025<\/h1>\n\n                        <span class=\"date\">Munich, September 2021<\/span>\n                    <\/div>\n                <\/div>\n           <\/div>\n       <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62af956b sec-w-sidebar sec-w-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62af956b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19f1d3a col-content\" data-id=\"19f1d3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3f3c6b elementor-widget elementor-widget-menu-anchor\" data-id=\"a3f3c6b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"intro\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3236e74 elementor-widget elementor-widget-kyl_introtext\" data-id=\"3236e74\" data-element_type=\"widget\" data-widget_type=\"kyl_introtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_blog_introtext\">\n\n\n            \n                <div class=\"introtext\">\n\n                                          <span class=\"first-letter\">T<\/span>\n                                          <p> he digital revolution is transforming automotive sales and marketing at an accelerating pace as economies bounce back from the pandemic.<\/p>\n\n                <\/div>\n\n            \n\n        <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d07e91d elementor-widget elementor-widget-text-editor\" data-id=\"d07e91d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6>Amid the upheaval, the winners will be those players that capture the opportunities created by new, data-driven technologies to improve the customer journey.<\/h6><h6>Berylls Mad Media has developed a direct-to-consumer sales and marketing approach which we call the \u201c<strong>Infinity Loop<\/strong>\u201d to give you a head start over the competition. The loop delivers continuous optimization of the customer journey through constant interaction between data-driven end-to-end (E2E) marketing activities and omni-channel sales.<\/h6><h6>Time is short. The sales and marketing transformation race is a sprint where the winners will emerge at speed. For this reason, Berylls Infinity Loop leverages\u00a0<strong>five key transformation levers\u00a0<\/strong>to help you cross the finishing line by 2025.<\/h6><h6>Discover more in our point of view.<\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75211604 col-sidebar align-right\" data-id=\"75211604\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44bd996 visually-hidden elementor-widget elementor-widget-heading\" data-id=\"44bd996\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insight download and author information\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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         <div class=\"author-image\" style=\"background-image:url(https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/03\/Sascha-Kurth.png)\">\n                            <div class=\"hexTop\"><\/div>\n                            <div class=\"hexBottom\"><\/div>\n                        <\/div>\n                        <a class=\"author_linkedin\" href=\"https:\/\/de.linkedin.com\/in\/sascha-kurth\" target=\"_blank\"><\/a>\n                    <\/div>\n\n                <\/div>\n                \n                <!--\n                wp_list_authors(array(\n                    'show_fullname' => 1,\n                    'orderby'       => 'post_count',\n                    'order'         => 'DESC',\n                )); -->\n\n            <\/div>\n\n        <\/div>\n\n\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aba4411 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aba4411\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b997d7\" data-id=\"8b997d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-643229d elementor-widget elementor-widget-kyl2_blog_authors_slide_dynamic_sorting\" data-id=\"643229d\" data-element_type=\"widget\" data-widget_type=\"kyl2_blog_authors_slide_dynamic_sorting.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_blog-authors-slider\">\n            <div class=\"outer-wrapper\">\n\n                <div id=\"swiper-authors-slider\" class=\"swiper-container authors-swiper\">\n\t\t\t\t\t                    <div class=\"authors-wrapper swiper-wrapper \">\n\t\t\t\t\t\t                            <div class=\"author-item swiper-slide\">\n                                <div class=\"col-infos\">\n\t\t\t\t\t\t\t\t\t                                    <div class=\"author_infos\">\n                                        <p class=\"name\">Jonas Wagner<\/p>\n<!--\t\t\t\t\t\t\t\t\t\t-->\n                                        <div class=\"text\"><p>Jonas Wagner, born in 1978, is a Partner and Managing Director of Berylls by AlixPartners (formerly Berylls Mad Media). With around 20 years of consulting experience in the automotive industry, Jonas is a trusted advisor for top management, specializing in strategy, organizational development and large transformation programs for leading, global automotive manufacturers.<\/p>\n<p>Jonas excels in guiding automotive companies through the transformation of their sales and marketing functions. He has a proven track record in digitalizing customer interfaces to enhance customer experience, sales conversion and loyalty. His expertise includes introducing and implementing new sales and business models tailored to the evolving market landscape and developing data-driven sales and marketing organizations to optimize performance and efficiency. His expertise includes all on- and offline touchpoints as well as business segments, ranging from sales, after-sales, financial services to new business models.<\/p>\n<p>Before joining Berylls, Jonas was a leading consultant within the Automotive Practise of Oliver Wyman, where he worked with global automotive manufacturers, enhancing their strategic initiatives and operations.<\/p>\n<p>Jonas holds a degree in Business Administration from the Aarhus School of Business and the University of Mannheim, with a focus on International Management, Marketing, and Controlling. Combining deep industry knowledge with strategic acumen, Jonas Wagner is a valuable partner for automotive leaders navigating complex transformations.<\/p>\n<\/div>\n                                    <\/div>\n                                    <div class=\"link-wrapper\">\n                                        <a class=\"btn-white-orangebg\" target=\"_blank\" href=\"https:\/\/www.berylls.com\/en\/contact\/\">Contact us<\/a>\n                                        <a class=\"btn-orange-transbg\" target=\"_blank\" href=\"https:\/\/www.berylls.com\/about-us\/\">More about Berylls<\/a>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-image\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/07\/Wagner-Jonas_V1.png\" >\n                                <\/div>\n                            <\/div>\n\n\t\t\t\t\t\t                            <div class=\"author-item swiper-slide\">\n                                <div class=\"col-infos\">\n\t\t\t\t\t\t\t\t\t                                    <div class=\"author_infos\">\n                                        <p class=\"name\">Sascha Kurth<\/p>\n<!--\t\t\t\t\t\t\t\t\t\t-->\n                                        <div class=\"text\"><p>Sascha Kurth (1987) is a Partner at Berylls by AlixPartners (formerly Berylls Mad Media), a company specializing in the automotive industry. He is an expert in building, transforming, and restructuring sales and marketing organizations and has experience from more than 30 projects in this context. From his perspective, it is particularly important for sales and marketing organizations to have clear and measurable goals and a clear and comprehensible strategy for achieving them. Subsequently, the focus is on creating an effective, efficient, and self-optimizing organization from the right people, processes, partners, and necessary governance. Technology and data are crucial enablers for leveraging the efficiency and effectiveness of the resources used multiple times. This is essential to be competitive, remain competitive, and develop competitive advantages for the future. However, they are not an end in themselves but always enablers to achieve the goals (better). Sascha Kurth is convinced that building effective and efficient sales and marketing organizations is a crucial long-term competitive advantage for the entire company and that paid advertising (especially increasing the budget) should be one of the last initiatives to achieve strategic goals.<\/p>\n<p>Sascha Kurth has been supporting automotive manufacturers in a global context since 2013. He has extensive expertise in goal-oriented sales and marketing planning, Paid, Earned, Owned- funnel management, data management platforms &amp; customer data platforms, e-commerce platforms, programmatic advertising, customer relation management, smart KPIs, and management dashboards.<\/p>\n<p>Prior to joining Berylls Mad Media, he supported leading OEMs, e-mobility start-ups, telecommunications companies, and fast-moving consumer goods manufacturers in their sales &amp; marketing transformation at various consulting firms.<\/p>\n<\/div>\n                                    <\/div>\n                                    <div class=\"link-wrapper\">\n                                        <a class=\"btn-white-orangebg\" target=\"_blank\" href=\"https:\/\/www.berylls.com\/en\/contact\/\">Contact us<\/a>\n                                        <a class=\"btn-orange-transbg\" target=\"_blank\" href=\"https:\/\/www.berylls.com\/about-us\/\">More about Berylls<\/a>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-image\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/07\/Kurth-Sascha.png\" >\n                                <\/div>\n                            <\/div>\n\n\t\t\t\t\t\t                    <\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                    <div class=\"swiper-button-prev\"><\/div>\n\n                <\/div>\n\n\n            <\/div>\n\n\n        <\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales and marketing transformation agenda 2025 Munich, September 2021 T he digital revolution is transforming automotive sales and marketing at an accelerating pace as economies bounce back from the pandemic. Amid the upheaval, the winners will be those players that capture the opportunities created by new, data-driven technologies to improve the customer journey. Berylls Mad [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":41103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-36312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales and marketing transformation agenda 2025 - Berylls - making automobility viable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.berylls.com\/en\/insights-en\/sales-and-marketing-transformation-agenda-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales and marketing transformation agenda 2025 - Berylls - making automobility viable\" \/>\n<meta property=\"og:description\" content=\"Sales and marketing transformation agenda 2025 Munich, September 2021 T he digital revolution is transforming automotive sales and marketing at an accelerating pace as economies bounce back from the pandemic. Amid the upheaval, the winners will be those players that capture the opportunities created by new, data-driven technologies to improve the customer journey. 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