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{"id":36304,"date":"2022-01-27T15:04:36","date_gmt":"2022-01-27T14:04:36","guid":{"rendered":"https:\/\/www.berylls.com\/ces-2022-an-electrifying-show\/"},"modified":"2025-08-13T11:12:48","modified_gmt":"2025-08-13T09:12:48","slug":"ces-2022-an-electrifying-show","status":"publish","type":"post","link":"https:\/\/www.berylls.com\/en\/insights-en\/ces-2022-an-electrifying-show\/","title":{"rendered":"CES 2022: An electrifying show"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36304\" class=\"elementor elementor-36304 elementor-15338\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5754e575 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5754e575\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22d9952a\" data-id=\"22d9952a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a22e859 elementor-hidden-mobile elementor-widget elementor-widget-kyl_post_header\" data-id=\"a22e859\" data-element_type=\"widget\" data-widget_type=\"kyl_post_header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n       <div class=\"kyl-cat_header\">\n           <div class=\"header-wrapper\" style=\"background-image:url('https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/CES_Titelbild_LasVegas.jpg')\">\n                <div class=\"text-wrapper container\">\n                    <div class=\"inner-wrapper\">\n\n                        <div class=\"pre-heading\">\n\n\t\t                    \n                        <\/div>\n\n\n                            <h1 class=\"heading\">CES 2022: An electrifying show<\/h1>\n\n                        <span class=\"date\">Las Vegas, January 2022<\/span>\n                    <\/div>\n                <\/div>\n           <\/div>\n       <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62af956b sec-w-sidebar sec-w-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62af956b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4747341e col-content\" data-id=\"4747341e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bf8b0 elementor-widget elementor-widget-spacer\" data-id=\"22bf8b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69035c2 elementor-widget elementor-widget-menu-anchor\" data-id=\"69035c2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CES2022\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267700c0 elementor-widget elementor-widget-kyl_introtext\" data-id=\"267700c0\" data-element_type=\"widget\" data-widget_type=\"kyl_introtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_blog_introtext\">\n\n\n            \n                <div class=\"introtext\">\n\n                                          <span class=\"first-letter\">C<\/span>\n                                          <p> ES 2022 has just showcased why this year will see the EV transition gather pace, says Berylls\u2019 <strong>Martin French<\/strong><\/p>\n\n                <\/div>\n\n            \n\n        <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e1fb elementor-widget elementor-widget-menu-anchor\" data-id=\"fa5e1fb\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"intro\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89ebc2 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"f89ebc2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59918880 elementor-widget elementor-widget-text-editor\" data-id=\"59918880\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can\u2019t beat actually seeing and touching the latest products for proof that consumer and automotive technologies are converging at speed. My tour of the floor at the latest CES 2022, held in Las Vegas earlier this month, brought home just how rapidly this blurring of boundaries is driving the automobility industry into new, exciting territory.<\/span><\/p><p><span style=\"font-weight: 400;\">Despite some high-profile vendor pull-outs due to Covid-19, the show still offered plenty of its famous pre-pandemic razzmatazz. Among that, <\/span><b>three main themes<\/b><span style=\"font-weight: 400;\"> for the auto industry stood out for me, offering plenty of pointers about trends to watch in the year ahead.<\/span><\/p><p>\u00a0<\/p><h2><b>Time to Partner Up<\/b><\/h2><p><span style=\"font-weight: 400;\">Partnerships are coming to the fore in vehicle software development, as OEMs balance the trade-off between internal development and building external networks with companies that already have the core competencies they need. CES 2022 offered real-life examples in abundance.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e8e6b elementor-widget elementor-widget-menu-anchor\" data-id=\"e6e8e6b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"xEVs\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-75211604 col-sidebar align-right\" data-id=\"75211604\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b6baf2 visually-hidden elementor-widget elementor-widget-heading\" data-id=\"1b6baf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insight download and author information\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0ce83 elementor-widget elementor-widget-spacer\" data-id=\"6e0ce83\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75558ee9 elementor-widget elementor-widget-kyl_ist_authors\" data-id=\"75558ee9\" data-element_type=\"widget\" data-widget_type=\"kyl_ist_authors.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_list-authors\">\n            <div class=\"author-wrapper\">\n                                    <div class=\"title\">\n<!--                        <h3 class=\"heading\">--><!--<\/h3>-->\n\t                    <h2 class=\"heading\">Authors<\/h2>                    <\/div>\n                \n                                <div class=\"author\">\n                    <div class=\"author_infos\">\n                        <p class=\"name\">Martin French<\/p>\n                        <p class=\"position\">Principal & MD (US)<\/p>\n                        <p class=\"email\">martin.french@berylls.com<\/p>\n                    <\/div>\n                    <div class=\"author-image-wrapper\">\n                        <div class=\"author-image\" style=\"background-image:url(https:\/\/www.berylls.com\/wp-content\/uploads\/2021\/12\/Martin-French.jpg)\">\n                            <div class=\"hexTop\"><\/div>\n                            <div class=\"hexBottom\"><\/div>\n                        <\/div>\n                        <a class=\"author_linkedin\" href=\"https:\/\/www.linkedin.com\/in\/martin-french-0411252\/\" target=\"_blank\"><\/a>\n                    <\/div>\n\n                <\/div>\n                \n                <!--\n                wp_list_authors(array(\n                    'show_fullname' => 1,\n                    'orderby'       => 'post_count',\n                    'order'         => 'DESC',\n                )); -->\n\n            <\/div>\n\n        <\/div>\n\n\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f1db4 elementor-widget elementor-widget-kyl_table_of_contents\" data-id=\"30f1db4\" data-element_type=\"widget\" data-widget_type=\"kyl_table_of_contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n       <div class=\"kyl-cat_table_contents\">\n           <div class=\"content-wrapper\">\n                <div class=\"title\">\n                                            <h5 class=\"heading\">CHAPTER<\/h5>\n                                    <\/div>\n               <div class=\"table_contents list\">\n                                    <div class=\"content\">\n\n                       \n                        <a class=\"content_title\" href=\"#CES2022\"><h5>1. CES 2022<\/h5><\/a>\n                    <\/div>\n                                    <div class=\"content\">\n\n                       \n                        <a class=\"content_title\" href=\"#time\"><h5>2. TIME TO PARTNER UP<\/h5><\/a>\n                    <\/div>\n                                    <div class=\"content\">\n\n                       \n                        <a class=\"content_title\" href=\"#new\"><h5>3. NEW CONCEPTS FOR CONCEPT CARS<\/h5><\/a>\n                    <\/div>\n                                    <div class=\"content\">\n\n                       \n                        <a class=\"content_title\" href=\"#land\"><h5>4. LAND OF THE EV PICK-UP\u2026AND THE ELECTRIC VAN AND TRACTOR<\/h5><\/a>\n                    <\/div>\n                                    <div class=\"content\">\n\n                       \n                        <a class=\"content_title\" href=\"#whatlies\"><h5>5. WHAT LIES AHEAD: THE ART OF THE START-UP<\/h5><\/a>\n                    <\/div>\n                                    <div class=\"content\">\n\n                       \n                        <a class=\"content_title\" href=\"#whyces\"><h5>6. WHY CES IN PERSON IS WORTH THE EFFORT <\/h5><\/a>\n                    <\/div>\n                               <\/div>\n           <\/div>\n\n                        <div class=\"chapter_menu\">\n                                        <span class=\"heading\">Current Topic<\/span>\n                                    <div class=\"content-wrapper\">\n                      <span class=\"progress\"><\/span>\n                      <select class=\"content\">\n                      \n                              <option value=\"CES2022\" class=\"content_title\" data-link=\"CES2022\">CES 2022<\/option>\n\n                      \n                              <option value=\"time\" class=\"content_title\" data-link=\"time\">TIME TO PARTNER UP<\/option>\n\n                      \n                              <option value=\"new\" class=\"content_title\" data-link=\"new\">NEW CONCEPTS FOR CONCEPT CARS<\/option>\n\n                      \n                              <option value=\"land\" class=\"content_title\" data-link=\"land\">LAND OF THE EV PICK-UP\u2026AND THE ELECTRIC VAN AND TRACTOR<\/option>\n\n                      \n                              <option value=\"whatlies\" class=\"content_title\" data-link=\"whatlies\">WHAT LIES AHEAD: THE ART OF THE START-UP<\/option>\n\n                      \n                              <option value=\"whyces\" class=\"content_title\" data-link=\"whyces\">WHY CES IN PERSON IS WORTH THE EFFORT <\/option>\n\n                                            <\/select>\n                <\/div>\n              <\/div>\n\n          \n       <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12727911 sec-w-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12727911\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eb67ffb col-content\" data-id=\"4eb67ffb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70a0b98 elementor-widget elementor-widget-menu-anchor\" data-id=\"70a0b98\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"time\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ace1c1 elementor-widget elementor-widget-text-editor\" data-id=\"0ace1c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consider the news that <\/span><b>Stellantis <\/b><span style=\"font-weight: 400;\">will collaborate to develop cars and trucks with <\/span><b>Amazon\u2019s<\/b><span style=\"font-weight: 400;\"> STLA Smart Cockpit software in the dashboards. Meanwhile, Amazon will deploy \u201ca significant number\u201d of Ram ProMaster electric vans on Amazon&#8217;s delivery network, according to Stellantis\u2019s CEO Carlos Tavares.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Amazon\u2019s hook-up with Stellantis is clearly a sign of its efforts to get more traction in the transportation industry by adding a back-up to its minority stake in the California EV maker <\/span><b>Rivian<\/b><span style=\"font-weight: 400;\">. As for Stellantis, this partnership could help it close the gap when it comes to developing vehicles with more sophisticated, software-powered infotainment and other connected vehicle technology.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Meanwhile, Intel\u2019s self-driving systems subsidiary <\/span><b>Mobileye <\/b><span style=\"font-weight: 400;\">announced<\/span> <span style=\"font-weight: 400;\">plans to work with <\/span><b>Geely\u2019s Zeekr <\/b><span style=\"font-weight: 400;\">electric vehicle brand to launch an EV, an operating system and an EV solutions brand in China, Geely\u2019s home market. The new EV will have level 4 autonomy and will use six of Mobileye&#8217;s &#8220;EyeQ5&#8221; chips, as well as employing Mobileye&#8217;s road-mapping data. Mobileye\u2019s own eyes are not just focused on China. At CES 2022, it also committed to deepening its relationship with <\/span><b>Ford <\/b><span style=\"font-weight: 400;\">and<\/span><b> VW<\/b><span style=\"font-weight: 400;\">, both of which will use elements of Mobileye&#8217;s road-mapping data technology.<\/span><\/p><p><span style=\"font-weight: 400;\">Last but not least, <\/span><b>Volvo<\/b><span style=\"font-weight: 400;\"> and the US self-driving sensor maker <\/span><b>Luminar Technologies<\/b><span style=\"font-weight: 400;\"> unveiled a hands-free driving system called &#8220;Ride Pilot&#8221;, due to be trialed soon in California, before featuring in a new all-electric SUV later this year. Ride Pilot will also be offered as a subscription upgrade for existing vehicles that go on sale from 2023, underlining Volvo\u2019s belief that a large portion of future revenue will come from software.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb63669 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb63669\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b27a7 elementor-widget elementor-widget-kyl_text_col\" data-id=\"73b27a7\" data-element_type=\"widget\" data-widget_type=\"kyl_text_col.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_blog_text_col solid\">\n\n            <div class=\"left_col w_border \">\n                <div class=\"inner_wrapper\">\n                                            <div class=\"first_col fullwidth\">\n                                                                                                    <h5 class=\"big_text\"><p><img decoding=\"async\" class=\"alignnone wp-image-15505\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/software-defined-vehicles-cover-211x300.jpg\" alt=\"\" width=\"155\" height=\"220\" srcset=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/software-defined-vehicles-cover-211x300.jpg 211w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/software-defined-vehicles-cover-493x700.jpg 493w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/software-defined-vehicles-cover-423x600.jpg 423w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/software-defined-vehicles-cover-103x146.jpg 103w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/software-defined-vehicles-cover-35x50.jpg 35w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/software-defined-vehicles-cover-53x75.jpg 53w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/software-defined-vehicles-cover-45x64.jpg 45w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/software-defined-vehicles-cover.jpg 636w\" sizes=\"(max-width: 155px) 100vw, 155px\" \/><\/p><\/h5>\n                                                                                        <\/div>\n\n                                                        <\/div>\n            <\/div>\n            <div class=\"right_col \">\n                <div class=\"inner_wrapper\">\n                                                                <div class=\"second_col fullwidth\">\n                                                            <h3><strong>WOULD YOU LIKE TO <\/strong><strong>READ MORE <br \/>ABOUT MARKET EXPECTATIONS AND<br \/><\/strong><strong>PROSPECTS FOR SOFTWARE-DEFINED VEHICLES?\u00a0<\/strong><\/h3><p><a href=\"https:\/\/www.berylls.com\/en\/market-expectations-and-prospects-for-software-defined-vehicles\/\">Visit our article<\/a><\/p>                                                    <\/div>\n                                     <\/div>\n            <\/div>\n\n\n        <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-010bc06 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"010bc06\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a1c13 elementor-widget elementor-widget-spacer\" data-id=\"51a1c13\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff188ae elementor-widget elementor-widget-menu-anchor\" data-id=\"ff188ae\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"new\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d8730 elementor-widget elementor-widget-text-editor\" data-id=\"31d8730\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>New concepts for concept cars\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Concept cars are always among the highlights of traditional auto shows, and some of the vehicles that caught my attention at CES 2022 offered good indicators of where the EV market is heading.<\/span><\/p><p><span style=\"font-weight: 400;\">Showcasing its Airflow EV Concept, <\/span><b>Chrysler<\/b><span style=\"font-weight: 400;\"> announced that the brand will be all-electric by 2028. Chrysler has just received a massive new lease of life, after years of playing second and third fiddle to other Stellantis subsidiaries in the US, namely Jeep and Ram.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The OEM has got the message that having an all-electric brand offers a level of flexibility for the rest of the portfolio. As for the other brands in the Stellantis stable, Berylls\u2019 expects to see all-electric Jeeps and RAM pick-ups soon, delivering more flexibility in the powertrains on offer for these vehicles.<\/span><\/p><p><b>Sony Mobility\u2019s<\/b><span style=\"font-weight: 400;\"> good-looking concept car, the Sony VISION-S 02 SUV, leverages the tech giant\u2019s global scale and deep experience in consumer electronics. Yet it is one thing to have the know-how and vision to design an electric SUV, quite another to develop and manufacture it, as Tesla\u2019s gruelling experience a few years ago and Rivian\u2019s problems in 2021 demonstrate. Launching EVs can be a brutal drain on manufacturing and financial resources. If Sony enters the EV market in earnest, we expect it to join forces with a Tier 0.5 supplier with experience of manufacturing for tech companies that are new to automotive R&amp;D and production.<\/span><\/p><p><span style=\"font-weight: 400;\">Hot on the heels of last year\u2019s electric vertical takeoff and landing (EVTOL) concept vehicle,<\/span> <b>Cadillac <\/b><span style=\"font-weight: 400;\">brought its InnerSpace concept car to the 2022 show. It was a refreshing confirmation that there\u2019s still room for a sleek EV two-seater, in an automobility world dominated by SUVs, trucks and pod cars. InnerSpace is Cadillac\u2019s take on what it thinks personal, self-driving mobility will look like in the coming decades \u2013 in essence, a visually impressive, luxury lounge on wheels.<\/span><\/p><p><b>Chevrolet <\/b><span style=\"font-weight: 400;\">also had a very interesting new vehicle to reveal at the show &#8211; its Silverado electric SUV, with a high-level trim and 650-plus horsepower. It won\u2019t grace customers\u2019 driveways until 2023 \u2013 but that will give them extra time to save for the $105,000 price tag! Chevy also announced two more electric SUVs, the Blazer and the Equinox, and GM\u2019s CEO Mary Barra said the company is targeting a $30,000 starting price for the Equinox. If that happens, then it could be a real game changer in terms of kick-starting mass EV adoption in the USA, via an already-popular model of SUV.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8205495 elementor-widget elementor-widget-spacer\" data-id=\"8205495\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b49d2a0 elementor-section-height-min-height wid_image_hover elementor-section-boxed elementor-section-height-default\" data-id=\"b49d2a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-acb05c3\" data-id=\"acb05c3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfe9c09 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cfe9c09\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.berylls.com\/dealer-vs-agent\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7be4f2c\" data-id=\"7be4f2c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8342d67 elementor-widget elementor-widget-button\" data-id=\"8342d67\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.berylls.com\/shared-mobility-in-a-post-pandemic-world-of-crumbling-api-walls-and-disintegrating-value-chains\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7f09b76\" data-id=\"7f09b76\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0acdfcc elementor-widget elementor-widget-button\" data-id=\"0acdfcc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.berylls.com\/ramp-up-excellence-how-can-oems-and-suppliers-master-e-mobility-launches\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dde173 elementor-widget elementor-widget-spacer\" data-id=\"9dde173\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbcc80 elementor-widget elementor-widget-menu-anchor\" data-id=\"3fbcc80\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"land\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1c392 elementor-widget elementor-widget-text-editor\" data-id=\"1a1c392\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Land of the EV pick-up\u2026and the electric van and tractor<\/b><\/h2><p><span style=\"font-weight: 400;\">CES 2022 came hot on the heels of the Biden administration\u2019s decision to make accelerating EV adoption an official US government priority. At the show, three of America\u2019s most renowned companies \u2013 GM, Walmart and John Deere \u2013 put their weight behind the proposition that the humble commercial delivery van and tractors are also ready for the electric revolution.<\/span><\/p><p><span style=\"font-weight: 400;\">The GM-owned tech start-up<\/span><b> BrightDrop <\/b><span style=\"font-weight: 400;\">announced that Walmart has signed up for 5,000 of BrightDrop\u2019s EV600 and smaller EV410 electric vans to support the retailer\u2019s growing last-mile delivery network. It\u2019s all part of Walmart\u2019s goal to operate a zero-emissions fleet by 2040. Meanwhile, BrightDrop is also expanding its relationship with FedEx. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4395917 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4395917\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56fa3fd elementor-widget elementor-widget-kyl_text_col\" data-id=\"56fa3fd\" data-element_type=\"widget\" data-widget_type=\"kyl_text_col.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_blog_text_col solid\">\n\n            <div class=\"left_col w_border \">\n                <div class=\"inner_wrapper\">\n                                            <div class=\"first_col fullwidth\">\n                                                                                                    <h5 class=\"big_text\"><img decoding=\"async\" class=\"alignnone wp-image-15515\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-212x300.jpg\" alt=\"\" width=\"155\" height=\"219\" srcset=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-212x300.jpg 212w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-768x1087.jpg 768w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-707x1000.jpg 707w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-495x700.jpg 495w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-989x1400.jpg 989w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-424x600.jpg 424w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-724x1024.jpg 724w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-103x146.jpg 103w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-35x50.jpg 35w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-53x75.jpg 53w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf-45x64.jpg 45w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/01\/BSA-Studie-Trucking-on-Hydrogen-12-2021-v05-pdf.jpg 1058w\" sizes=\"(max-width: 155px) 100vw, 155px\" \/><\/h5>\n                                                                                        <\/div>\n\n                                                        <\/div>\n            <\/div>\n            <div class=\"right_col \">\n                <div class=\"inner_wrapper\">\n                                                                <div class=\"second_col fullwidth\">\n                                                            <h3><strong>WOULD YOU LIKE TO READ MORE ABOUT<br \/>TRUCKING ON HYDROGEN AT CROSSROADS?<\/strong><\/h3><p><a href=\"https:\/\/www.berylls.com\/en\/trucking-on-hydrogen-at-crossroads-will-the-future-be-gaseous-or-liquid\/\">Visit our article<\/a><\/p>                                                    <\/div>\n                                     <\/div>\n            <\/div>\n\n\n        <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95008a3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95008a3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec87cd1 elementor-widget elementor-widget-spacer\" data-id=\"ec87cd1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481374d elementor-widget elementor-widget-text-editor\" data-id=\"481374d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Out on the farm \u2013 or rather, the CES 2000 parking lot &#8211; I certainly wasn\u2019t expecting to see an autonomous tractor in the middle of all the glitz in Las Vegas. Never mind its farming capabilities, this huge beast is a tech geek\u2019s paradise. Even before including the self-driving capabilities, John Deere says one of its typical e-tractors has more than 300 sensors and 140 controllers, and can process 15,000 measurements per second per machine. The self-driving technology adds on six stereo cameras, 360-degree obstacle detection, AI and machine learning capabilities, plus real-time data sharing for remote monitoring and management.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87b13d elementor-widget elementor-widget-spacer\" data-id=\"a87b13d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e697c05 elementor-widget elementor-widget-menu-anchor\" data-id=\"e697c05\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"whatlies\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed5da0 elementor-widget elementor-widget-text-editor\" data-id=\"1ed5da0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>What lies ahead: The art of the start-up<\/b><\/h2><p><span style=\"font-weight: 400;\">Full disclosure: <a href=\"https:\/\/www.berylls.com\/en\/kontrol-and-berylls-make-autonomous-driving-compliant-and-safer\/\">Berylls recently invested in the Austrian software startup Kontrol<\/a>, which has developed technology to ensure that autonomous driving systems comply with national regulations worldwide. So I was interested to find out more about other start-ups on show in Las Vegas, which address the key connected, autonomous and EV industry challenges.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the most interesting was<\/span><b> Voltaiq<\/b><span style=\"font-weight: 400;\">, a California battery software intelligence start-up. The company\u2019s Enterprise Battery Intelligence (EBI) platform gathers data from batteries and translates it back to the OEM and\/or battery manufacturers in a way that makes it easy for them to troubleshoot for health issues. The platform can also perform random checks on battery systems being delivered by suppliers. Voltaiq\u2019s aim is to work with the next generation of EVs to avoid mass battery and vehicle recalls.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64fcba6 elementor-widget elementor-widget-spacer\" data-id=\"64fcba6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3655a elementor-widget elementor-widget-menu-anchor\" data-id=\"bc3655a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"whyces\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28ed56 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"d28ed56\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tEven with all of the new technology and new BEV products coming our way in 2022, a lot of consumers still want to see, feel and test before they buy. That\u2019s why this year\u2019s CES was especially worthwhile, after the virtual events that Covid has forced on the industry. Following Las Vegas, I\u2019m looking forward to attending some of the rescheduled in-person events and moderating the panels on startups and VC, and I look forward to sharing the insights from those discussions with you.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Martin French - Why CES in person is worth the effort\u00a0<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a0067 elementor-widget elementor-widget-spacer\" data-id=\"d2a0067\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d85fc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"07d85fc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81284af elementor-widget elementor-widget-spacer\" data-id=\"81284af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1164fff elementor-widget elementor-widget-text-editor\" data-id=\"1164fff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 class=\"c-title is-align-center\">ABOUT THE AUTHOR<\/h4><p><span style=\"font-weight: 400;\">Martin French has over 20 years of experience in automotive OEM and tier 1 suppliers with various high-profile international leadership, product development, operational, program management, strategic &amp; business development roles. In 2012, after holding various senior management positions, he was appointed Global Vice President Customer Group at Webasto where he led the global business transformation for their US based customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Martin joined Berylls Strategy Advisors as Managing Director in 2019 and leads the Berylls office in Detroit, USA. His consulting focus is Automotive Suppliers &amp; OEMs, Corporate Strategy &amp; Business models, <\/span><span style=\"font-weight: 400;\">M&amp;A<\/span><span style=\"font-weight: 400;\">, Restructuring &amp; New Business Development.<\/span><\/p><p><span style=\"font-weight: 400;\">Martin studied Production &amp; Mechanical Engineering at Oxford Brookes University. He has lived in Michigan, USA, since 2012.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9090598 elementor-widget elementor-widget-spacer\" data-id=\"9090598\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-746cbb8 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"746cbb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.berylls.com\/career\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Career<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc63877\" data-id=\"fc63877\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CES 2022: An electrifying show Las Vegas, January 2022 C ES 2022 has just showcased why this year will see the EV transition gather pace, says Berylls\u2019 Martin French You can\u2019t beat actually seeing and touching the latest products for proof that consumer and automotive technologies are converging at speed. My tour of the floor [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":15434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-36304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CES 2022: An electrifying show - Berylls - making automobility viable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.berylls.com\/en\/insights-en\/ces-2022-an-electrifying-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CES 2022: An electrifying show - Berylls - making automobility viable\" \/>\n<meta property=\"og:description\" content=\"CES 2022: An electrifying show Las Vegas, January 2022 C ES 2022 has just showcased why this year will see the EV transition gather pace, says Berylls\u2019 Martin French You can\u2019t beat actually seeing and touching the latest products for proof that consumer and automotive technologies are converging at speed. 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