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{"id":36279,"date":"2022-05-17T10:14:15","date_gmt":"2022-05-17T08:14:15","guid":{"rendered":"https:\/\/www.berylls.com\/the-stony-path-to-realizing-the-agent-model\/"},"modified":"2025-08-13T11:07:41","modified_gmt":"2025-08-13T09:07:41","slug":"the-stony-path-to-realizing-the-agent-model","status":"publish","type":"post","link":"https:\/\/www.berylls.com\/en\/the-stony-path-to-realizing-the-agent-model\/","title":{"rendered":"The stony path to realizing the agent model"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36279\" class=\"elementor elementor-36279 elementor-18899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5754e575 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5754e575\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22d9952a\" data-id=\"22d9952a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a22e859 elementor-hidden-mobile elementor-widget elementor-widget-kyl_post_header\" data-id=\"a22e859\" data-element_type=\"widget\" data-widget_type=\"kyl_post_header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n       <div class=\"kyl-cat_header\">\n           <div class=\"header-wrapper\" style=\"background-image:url('https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/Realizing-the-agent-model_Cover_1920x640.jpg')\">\n                <div class=\"text-wrapper container\">\n                    <div class=\"inner-wrapper\">\n\n                        <div class=\"pre-heading\">\n\n\t\t                    \n                        <\/div>\n\n\n                            <h1 class=\"heading\">The stony path to realizing the agent model<\/h1>\n\n                        <span class=\"date\">Munich, May 2022<\/span>\n                    <\/div>\n                <\/div>\n           <\/div>\n       <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62af956b sec-w-sidebar sec-w-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62af956b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4747341e col-content\" data-id=\"4747341e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bf8b0 elementor-widget elementor-widget-spacer\" data-id=\"22bf8b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267700c0 elementor-widget elementor-widget-kyl_introtext\" data-id=\"267700c0\" data-element_type=\"widget\" data-widget_type=\"kyl_introtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_blog_introtext\">\n\n\n            \n                <div class=\"introtext\">\n\n                                          <span class=\"first-letter\">D<\/span>\n                                          <p> ecided to implement the agent model? What now?<\/p>\n\n                <\/div>\n\n            \n\n        <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e1fb elementor-widget elementor-widget-menu-anchor\" data-id=\"fa5e1fb\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"intro\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89ebc2 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"f89ebc2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59918880 elementor-widget elementor-widget-text-editor\" data-id=\"59918880\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In our recent publication \u201e<a href=\"https:\/\/www.berylls.com\/dealer-vs-agent\/\">Dealer vs. Agent<\/a>\u201d we have concluded a draw (3:3) between the classic \u201cDealer Model\u201d and the direct sales \u201cAgency Model\u201d.\u00a0<\/p><p>Nevertheless, it appears the Agent\u2019s following is growing, not least due to the need to keep track with the cost efficiency of new, direct selling entrants. A desire to reap the benefits of digitalization and to cater to the customers\u2019 expectations when it comes to a premium sales and service experience are other factors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e8e6b elementor-widget elementor-widget-menu-anchor\" data-id=\"e6e8e6b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"xEVs\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-75211604 col-sidebar align-right\" data-id=\"75211604\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-505f1f2 visually-hidden elementor-widget elementor-widget-heading\" data-id=\"505f1f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insight download and author information\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0ce83 elementor-widget elementor-widget-spacer\" data-id=\"6e0ce83\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75558ee9 elementor-widget elementor-widget-kyl_ist_authors\" data-id=\"75558ee9\" data-element_type=\"widget\" data-widget_type=\"kyl_ist_authors.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_list-authors\">\n            <div class=\"author-wrapper\">\n                                    <div class=\"title\">\n<!--                        <h3 class=\"heading\">--><!--<\/h3>-->\n\t                    <h2 class=\"heading\">Authors<\/h2>                    <\/div>\n                \n                                <div class=\"author\">\n                    <div class=\"author_infos\">\n                        <p class=\"name\">Arthur Kipferler<\/p>\n                        <p class=\"position\">Managing Director UK<\/p>\n                        <p class=\"email\">arthur.kipferler@berylls.com<\/p>\n                    <\/div>\n                    <div class=\"author-image-wrapper\">\n                        <div class=\"author-image\" style=\"background-image:url(https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/Wabe_Kipferler-Arthur.svg)\">\n                            <div class=\"hexTop\"><\/div>\n                            <div class=\"hexBottom\"><\/div>\n                        <\/div>\n                        <a class=\"author_linkedin\" href=\"https:\/\/www.linkedin.com\/in\/kipferler\/\" target=\"_blank\"><\/a>\n                    <\/div>\n\n                <\/div>\n                                <div class=\"author\">\n                    <div class=\"author_infos\">\n                        <p class=\"name\">Dr. J\u00fcrgen Simon<\/p>\n                        <p class=\"position\">Principal<\/p>\n                        <p class=\"email\">juergen.simon@berylls.com<\/p>\n                    <\/div>\n                    <div class=\"author-image-wrapper\">\n                        <div class=\"author-image\" style=\"background-image:url(https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/Wabe_Simon-Juergen.svg)\">\n                            <div class=\"hexTop\"><\/div>\n                            <div class=\"hexBottom\"><\/div>\n                        <\/div>\n                        <a class=\"author_linkedin\" href=\"https:\/\/www.linkedin.com\/in\/dr-juergen-simon-aa3a2939\/\" target=\"_blank\"><\/a>\n                    <\/div>\n\n                <\/div>\n                \n                <!--\n                wp_list_authors(array(\n                    'show_fullname' => 1,\n                    'orderby'       => 'post_count',\n                    'order'         => 'DESC',\n                )); -->\n\n            <\/div>\n\n        <\/div>\n\n\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27af21a elementor-widget elementor-widget-kyl_table_of_contents\" data-id=\"27af21a\" data-element_type=\"widget\" data-widget_type=\"kyl_table_of_contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n       <div class=\"kyl-cat_table_contents\">\n           <div class=\"content-wrapper\">\n                <div class=\"title\">\n                                            <h5 class=\"heading\">Chapter<\/h5>\n                                    <\/div>\n               <div class=\"table_contents list\">\n                                    <div class=\"content\">\n\n                       \n                        <a class=\"content_title\" href=\"#four_dimensions\"><h5>FOUR DIMENSIONS<\/h5><\/a>\n                    <\/div>\n                                    <div class=\"content\">\n\n                       \n                        <a class=\"content_title\" href=\"#target_picture\"><h5>TARGET PICTURE<\/h5><\/a>\n                    <\/div>\n                                    <div class=\"content\">\n\n                       \n                        <a class=\"content_title\" href=\"#preparation\"><h5>PREPARATION<\/h5><\/a>\n                    <\/div>\n                                    <div class=\"content\">\n\n                       \n                        <a class=\"content_title\" href=\"#take_aways\"><h5>TAKE-AWAYS<\/h5><\/a>\n                    <\/div>\n                               <\/div>\n           <\/div>\n\n                        <div class=\"chapter_menu\">\n                                        <span class=\"heading\">Current Topic<\/span>\n                                    <div class=\"content-wrapper\">\n                      <span class=\"progress\"><\/span>\n                      <select class=\"content\">\n                      \n                              <option value=\"four_dimensions\" class=\"content_title\" data-link=\"four_dimensions\">FOUR DIMENSIONS<\/option>\n\n                      \n                              <option value=\"target_picture\" class=\"content_title\" data-link=\"target_picture\">TARGET PICTURE<\/option>\n\n                      \n                              <option value=\"preparation\" class=\"content_title\" data-link=\"preparation\">PREPARATION<\/option>\n\n                      \n                              <option value=\"take_aways\" class=\"content_title\" data-link=\"take_aways\">TAKE-AWAYS<\/option>\n\n                                            <\/select>\n                <\/div>\n              <\/div>\n\n          \n       <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12727911 sec-w-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12727911\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eb67ffb col-content\" data-id=\"4eb67ffb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4913b14 elementor-widget elementor-widget-text-editor\" data-id=\"4913b14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Together with the evaluation of direct sales via agents as a new go-to-market model you must immediately ask \u201cHow can we make this transformation work?\u201d To help we want to draw a potential path for a successful sales model transformation in this article.<\/p><p>Structure helps, so here is our three-step approach:<\/p><ol><li>Obtain full clarity across your whole organization about the targets of this transformation: what should the agent model deliver for your brand? And what are you willing to give up in return? Remember: There ain\u2019t no free lunch\u2026<\/li><li>Plot the best path to the final target: It might ease implementation to scale up the agent model over time via regions, markets, brands, models, channels, etc \u2013 an optimized roll-out roadmap is a key success factor<\/li><li>Fully understand and resource for the additional tasks and capabilities that are moved from retail to wholesale. This requires thinking through and realizing new capabilities, structures, processes and systems<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d00237 elementor-widget elementor-widget-spacer\" data-id=\"5d00237\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9083ff elementor-widget elementor-widget-menu-anchor\" data-id=\"f9083ff\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"four_dimensions\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd4f94 elementor-widget elementor-widget-text-editor\" data-id=\"6bd4f94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>1. <\/strong><strong>Don\u2019t start implementing without being clear about what you want to achieve \u2013 and how to pay for it<\/strong><\/h2><p>Direct sales can beat a dealer-based wholesale model on four dimensions \u2013 but you will have to pick your battles, not all of them can be at the same time:<\/p><ul><li>A better <strong>customer experience<\/strong> by removing haggling from the process with fixed, centrally set and fully transparent prices. No wholesale organisation is prepared to deliver this overnight.<\/li><li>The<strong> direct customer relationship<\/strong> guarantees full data access for the OEM, which must be leveraged for better understanding of the customer and thus better addressing of needs and wishes through personalized offers. To achieve this a lot has to change in the sales organisation (customer journey, required systems, etc.).<\/li><li>Better<strong> price realization<\/strong> certainly will play a major role for many OEMs switching to the agent model. But as outlined in our previous article, avoiding intra-brand competition and increasing transaction prices, is not a given \u2013 competition with potentially more aggressive brands will still happen. And getting transaction prices right is a new capability.<\/li><li><strong>Reducing the cost<\/strong> of retail certainly lures many brands towards the agent model. While this is possible in principle, keep in mind the transformation cost and set clear cost reduction targets by phase on your roadmap. And ensure that you move all the levers under your control in the right direction, including network density retail design &amp; operating standards.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff1d5f8 elementor-widget elementor-widget-spacer\" data-id=\"ff1d5f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ced88 elementor-widget elementor-widget-menu-anchor\" data-id=\"74ced88\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"target_picture\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6148552 elementor-widget elementor-widget-text-editor\" data-id=\"6148552\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>2. <\/strong><strong>Find the best path to your final target picture<\/strong><\/h2><p>Like for every successful journey, finding the best route comes right after setting the destination. Nobody can realistically switch over a decade-old global go-to-market structure in one go \u2013 identifying the right steps and the best way to scale up is a key success factor. And there are a number of building blocks for this roadmap:<\/p><ul><li><strong>Markets<\/strong> are the obvious choice to scale the roll-out. Factors to consider here are certainly the respective regulatory frameworks, your volumes, existing dealer contracts and periods. Also consider the impact on achievement of the objectives: increasing price realization will be difficult if in a free-trade region like Europe some markets are becoming sources of discounted vehicles.<\/li><li>For which <strong>brands<\/strong> (or sub-brands) the agent model is to be introduced can be another tricky question. Brands (within groups) are often sharing showrooms, dealer sites and staff. Dealers and their staff will be quick to optimise their efforts to maximise their income \u2013 which can make a new agent system a still-born baby.<\/li><li><strong>Model lines<\/strong> are being used as roadmap elements \u2013 but they can also create a risk for unintended incentives, that needs to be mitigated somehow.<\/li><li>Another major parameter is the <strong>channel<\/strong> Introducing the agent model at first only for sales via the OEM online channel might seem a feasible path \u2013 but certainly not without caveats. Dealers might focus on their own proprietary or 3<sup>rd<\/sup> party online channels. Unintended channel competition would replace the traditional intrabrand competition. And the arguments arising from leads showing up in both channels will strain the relationship.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f34813 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f34813\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b211ac2 elementor-widget elementor-widget-menu-anchor\" data-id=\"b211ac2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"preparation\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bf67a elementor-widget elementor-widget-text-editor\" data-id=\"14bf67a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>3. <strong>Prepare well for the agent model affecting your sales (and other) operations<\/strong><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ca17f elementor-widget elementor-widget-text-editor\" data-id=\"e4ca17f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Figure 1<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2615f elementor-widget elementor-widget-image\" data-id=\"8f2615f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/220304_Realizing-the-ag.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"220304_Realizing the ag\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg5NDYsInVybCI6Imh0dHBzOlwvXC93d3cuYmVyeWxscy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA1XC8yMjAzMDRfUmVhbGl6aW5nLXRoZS1hZy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/220304_Realizing-the-ag.jpg\" class=\"attachment-full size-full wp-image-18946\" alt=\"\" srcset=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/220304_Realizing-the-ag.jpg 1280w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/220304_Realizing-the-ag-768x432.jpg 768w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/220304_Realizing-the-ag-260x146.jpg 260w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/220304_Realizing-the-ag-50x28.jpg 50w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/220304_Realizing-the-ag-133x75.jpg 133w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/220304_Realizing-the-ag-45x25.jpg 45w, https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/220304_Realizing-the-ag-1200x675.jpg 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1f4a3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e1f4a3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a921e2 elementor-widget elementor-widget-text-editor\" data-id=\"3a921e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Implementing any direct sales model inevitably leads to a shift of tasks from the former dealer to the OEM across the whole customer journey, as shown in Figure 1. OEMs have to take on new and complex tasks, such as pricing or inventory planning \u2013 with on the retail level have much higher frequency and granularity that what NSC and regional staff are used to from their matching wholesale tasks. Process performance and integration with the agents must be excellent from the switch-over date to achieve a seamless customer journey.<\/p><ul><li><strong>Lead Generation: <\/strong>While already a joint task of OEMs and dealers, a higher involvement of the OEM is likely, after shifting to the agent model. Nevertheless, the OEM remains heavily limited to digital lead generation. Since effective local physical lead generation and lead management continues to be success-critical you must avoid that agents reduce their activities, in the false belief that agents can exclusively rely on their OEM for lead generation.<\/li><li><strong>Test Drive: <\/strong>They will remain important for many prospects \u2013 not least for the many first time BEV buyers over the next ten years. It will be critically important to deliver seamless integration between booking in the OEM\u2019s digital sphere and execution by the agent. The efficient provision of demo cars for use by the agents also needs a carefully crafted system.<\/li><li><strong>Offer: <\/strong>The shift of the offer responsibility from the former dealer to the OEM is one of the key changes in agency model. The OEM as the contracting party suddenly has to provide pricing up to thousands of times per day \u2013 instead of the quarterly campaign pricing they provided in the dealer system. Or move to a rigid fixed pricing approach that will inevitably weaken competitiveness or price realization. \u00a0<\/li><\/ul><p><strong>Financing and Digital Services <\/strong>remain largely unchanged, since they are widely in OEM hands already today. The <strong>Used Car Business<\/strong> will largely remain under control of the agents.<\/p><p>Of course, in addition to the tasks along the customer journey, there are also new or changed tasks for the OEM around agent steering, interaction management, data management, etc. which require careful setup before the switch-over \u2013 from the organisation design along the steering, process, and structural dimension to the design and creation of the supporting IT systems and not ending at recruiting and onboarding the additional staff.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed59a5b elementor-widget elementor-widget-spacer\" data-id=\"ed59a5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea27140 elementor-widget elementor-widget-menu-anchor\" data-id=\"ea27140\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"take_aways\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6af6d elementor-widget elementor-widget-text-editor\" data-id=\"5b6af6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>The Take-Aways<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2315bd8 elementor-widget elementor-widget-text-editor\" data-id=\"2315bd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It all starts with the objectives \u2013 it is crucial to make the transition for the right reasons. Ensure alignment across your whole organisation, once on the way it will be really difficult to shift priorities. Strictly guard your target hierarchy also in interim stages \u2013 an improved customer experience cannot be expected if different sales models have to co-exist under the same retail rooftop. Be more than aware of the additional tasks for the wholesale level \u2013 it will in essence also become your retail level. And expecting immediate cost reduction effects in a transition phase with increasing structural costs can only lead to disappointment.<\/p><p>Most importantly, keep putting yourself in your customers\u2019 shoes: you need to deliver a customer experience where OEM and agent work hand in hand, where online and offline touch-points are well-connected. In an agent model it will always be the OEM that is in the driver seat, using the agents as extended arms into the local markets. This orchestration across the omnichannel system requires clear governance and effective steering since \u2013 unfortunately \u2013 objectives between agents and OEMs are not always aligned.<\/p><p>Keep all this in mind when you are designing the details of your future agent system \u2013 it is not just a new dealer contract you are about to implement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34abf3 elementor-widget elementor-widget-spacer\" data-id=\"f34abf3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81284af elementor-widget elementor-widget-spacer\" data-id=\"81284af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1164fff elementor-widget elementor-widget-text-editor\" data-id=\"1164fff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 class=\"c-title is-align-center\">ABOUT THE AUTHOR<\/h4><p>Arthur Kipferler (1963) started his career in 1989 at the Boston Consulting Group, where he consulted for 13 years in the automotive industry. After consulting, Arthur Kipferler held senior management positions at Toyota in Europe and the U.S. From 2013 to 2014, he was global head of the BMW Group\u2019s Future Retail program. Subsequently, he had leading roles in strategy, corporate planning and transformation management at Jaguar Land Rover in Coventry, UK. Arthur Kipferler complements the expertise of the Berylls partner team in the fields of market &amp; customer, technologies, sales, and digitalization, as well as in the development and implementation of corporate, product, and regional strategies.<\/p><p>Mechanical engineering, production engineering, at the Technical University of Munich (TUM); MBA in Strategy, Marketing and Organizational Behavior at INSEAD Business School, France.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9090598 elementor-widget elementor-widget-spacer\" data-id=\"9090598\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-746cbb8 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"746cbb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f932451\" data-id=\"f932451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f5cd9a elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f5cd9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e4bc9f\" data-id=\"5e4bc9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769d207 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"769d207\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.berylls.com\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-139abc2\" data-id=\"139abc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b81261 elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"6b81261\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.berylls.com\/career\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Career<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-722b286 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"722b286\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7d2737\" data-id=\"c7d2737\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1790894 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1790894\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f85efe5 elementor-hidden-desktop elementor-hidden-tablet\" data-id=\"f85efe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc1a48a elementor-align-right elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"bc1a48a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.berylls.com\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac2d71d elementor-align-justify elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"ac2d71d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.berylls.com\/career\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Career<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc63877\" data-id=\"fc63877\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The stony path to realizing the agent model Munich, May 2022 D ecided to implement the agent model? What now? In our recent publication \u201eDealer vs. Agent\u201d we have concluded a draw (3:3) between the classic \u201cDealer Model\u201d and the direct sales \u201cAgency Model\u201d.\u00a0 Nevertheless, it appears the Agent\u2019s following is growing, not least due [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":18935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-36279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-insights-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The stony path to realizing the agent model - Berylls - making automobility viable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.berylls.com\/en\/the-stony-path-to-realizing-the-agent-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The stony path to realizing the agent model - Berylls - making automobility viable\" \/>\n<meta property=\"og:description\" content=\"The stony path to realizing the agent model Munich, May 2022 D ecided to implement the agent model? What now? 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