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{"id":36268,"date":"2022-08-11T13:55:52","date_gmt":"2022-08-11T11:55:52","guid":{"rendered":"https:\/\/www.berylls.com\/snapshot-of-the-european-auto-subscription-market\/"},"modified":"2025-08-13T11:02:28","modified_gmt":"2025-08-13T09:02:28","slug":"snapshot-of-the-european-auto-subscription-market","status":"publish","type":"post","link":"https:\/\/www.berylls.com\/en\/snapshot-of-the-european-auto-subscription-market\/","title":{"rendered":"Snapshot of the European Auto Subscription Market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36268\" class=\"elementor elementor-36268 elementor-21190\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5754e575 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5754e575\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22d9952a\" data-id=\"22d9952a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a22e859 elementor-hidden-mobile elementor-widget elementor-widget-kyl_post_header\" data-id=\"a22e859\" data-element_type=\"widget\" data-widget_type=\"kyl_post_header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n       <div class=\"kyl-cat_header\">\n           <div class=\"header-wrapper\" style=\"background-image:url('https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/08\/MicrosoftTeams-image-33.jpg')\">\n                <div class=\"text-wrapper container\">\n                    <div class=\"inner-wrapper\">\n\n                        <div class=\"pre-heading\">\n\n\t\t                    \n                        <\/div>\n\n\n                            <h1 class=\"heading\">Snapshot of the European Auto Subscription Market<\/h1>\n\n                        <span class=\"date\">Munich, October 2021<\/span>\n                    <\/div>\n                <\/div>\n           <\/div>\n       <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62af956b sec-w-sidebar sec-w-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62af956b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4747341e col-content\" data-id=\"4747341e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa5e1fb elementor-widget elementor-widget-menu-anchor\" data-id=\"fa5e1fb\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"intro\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267700c0 elementor-widget elementor-widget-kyl_introtext\" data-id=\"267700c0\" data-element_type=\"widget\" data-widget_type=\"kyl_introtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n        <div class=\"kyl_blog_introtext\">\n\n\n            \n\n        <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59918880 elementor-widget elementor-widget-text-editor\" data-id=\"59918880\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The automotive market is in the midth of maybe the largest transformation in its history. Customers are demanding flexible usage-based offerings and turn away from classical vehicle ownership. This trend is further increased by the advent of electric vehicles. Digitally-enabled direct sales models fundamentally change the way how mobility is purchased and allow new competitors to enter the market. Subscription offerings are now closing the gap between classical leasing and rental models.<\/p><p>We have analyzed the current dynamics in the European market and assessed the strategic rationale for different archetypes of players to enter the subscription market.<\/p><p>Find out more about the future of automotive sales, subscription offerings and there role in Vehicle-as-a-Service models in our newest Berylls Insight \u201cSnapshot of the European auto subscription market\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e8e6b elementor-widget elementor-widget-menu-anchor\" data-id=\"e6e8e6b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"xEVs\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column 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jQuery('.unlockbutton').attr('style', 'display:none;') ;\n            }\n            else {\n                console.log('NO cookie');\n            }*\/\n        <\/script>\n        <div class=\"kyl-downloads var2\">\n            <div class=\"title\">\n                <!--                    <h3 class=\"heading\">--><!--<\/h3>-->\n\t                <h2 class=\"heading\">Berylls Insight<\/h2>\n                            <\/div>\n            <img decoding=\"async\" class=\"image\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/05\/snapshot.png\">\n            <div class=\"downloads-wrapper downloadarea\">\n                <div class=\"text\">SNAPSHOT OF THE EUROPEAN AUTO SUBSCRIPTION MARKET<\/div>\n                <a class=\"download downloadpdf not_activated\" target=\"_blank\" data-href=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2023\/11\/211021-berylls-studie-snapshot-of-the-european-market.pdf\"><span\n                            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class=\"kyl_blog-authors-slider\">\n            <div class=\"outer-wrapper\">\n\n                <div id=\"swiper-authors-slider\" class=\"swiper-container authors-swiper\">\n                                        <div class=\"authors-wrapper swiper-wrapper \">\n                                                    <div class=\"author-item swiper-slide\">\n                                <div class=\"col-infos\">\n                                                                        <div class=\"author_infos\">\n                                        <p class=\"name\">Christopher Ley<\/p>\n                                        <div class=\"text\"><p>Christopher Ley joined Berylls by AlixPartners (formerly Berylls Strategy Advisors) in October 2021 as Partner. He has over 14 years of top management consulting experience with focus on new business models and market expansions within the automotive &amp; mobility industry. He is an expert around Vehicle-as-a-Service, comprising vehicle finance &amp; leasing, fleet management and mobility services. Christopher Ley is advising OEMs, Captives, Financial Services Companies, PE &amp; VC Investors, Leasing &amp; Rental Companies, Fleet Managers and Mobility Startups around the transformation from one-time sales towards use-based multi-cycle business models on a global level.<\/p>\n<p>Prior to joining Berylls, Christopher Ley has been working for other international management consulting firms, amongst others Monitor Deloitte and Alvarez &amp; Marsal. He holds a diploma degree in business administration from Johannes Gutenberg-Universit\u00e4t in Mainz and an MBA from Colorado State University.<\/p>\n<\/div>\n                                    <\/div>\n                                    <div class=\"link-wrapper\">\n                                        <a class=\"btn-white-orangebg\" target=\"_blank\" href=\"www.berylls.com\/en\/contact\">Contact us<\/a>\n                                        <a class=\"btn-orange-transbg\" target=\"_blank\" href=\"https:\/\/www.berylls.com\/en\/about-us\/\">More about Berylls<\/a>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-image\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/08\/Ley-Christopher.png\" >\n                                <\/div>\n                            <\/div>\n\n                                                    <div class=\"author-item swiper-slide\">\n                                <div class=\"col-infos\">\n                                                                        <div class=\"author_infos\">\n                                        <p class=\"name\">Tobias Detzler<\/p>\n                                        <div class=\"text\"><p>Tobias Detzler joined the Berylls Group in October 2021 as part of the Vehicle-as-a-Service (VaaS) team. At this point, he already looked back on several successful consulting projects in the automotive and the automotive finance industry with another consultancy.<\/p>\n<p>Within the area of Vehicle-as-a-Service, Tobias developed particular expertise in topics such as vehicle subscriptions, used car (remarketing) and business model\/strategy development. Beyond that, he completed projects in each dimension of the CASE trends and therefore gained knowledge around connected, autonomous, shared and electric mobility.<\/p>\n<p>He holds a Master of Science degree in management from the University of Mannheim and focused his studies on finance and general management.<\/p>\n<\/div>\n                                    <\/div>\n                                    <div class=\"link-wrapper\">\n                                        <a class=\"btn-white-orangebg\" target=\"_blank\" href=\"www.berylls.com\/en\/contact\">Contact us<\/a>\n                                        <a class=\"btn-orange-transbg\" target=\"_blank\" href=\"https:\/\/www.berylls.com\/en\/about-us\/\">More about Berylls<\/a>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-image\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2022\/08\/Detzler-Tobias.png\" >\n                                <\/div>\n                            <\/div>\n\n                                                    <div class=\"author-item swiper-slide\">\n                                <div class=\"col-infos\">\n                                                                        <div class=\"author_infos\">\n                                        <p class=\"name\"><\/p>\n                                        <div class=\"text\"><\/div>\n                                    <\/div>\n                                    <div class=\"link-wrapper\">\n                                        <a class=\"btn-white-orangebg\" target=\"_blank\" href=\"www.berylls.com\/en\/contact\">Contact us<\/a>\n                                        <a class=\"btn-orange-transbg\" target=\"_blank\" href=\"https:\/\/www.berylls.com\/en\/about-us\/\">More about Berylls<\/a>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-image\">\n                                    <img decoding=\"async\" src=\"\" >\n                                <\/div>\n                            <\/div>\n\n                                            <\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                    <div class=\"swiper-button-prev\"><\/div>\n\n                <\/div>\n\n\n            <\/div>\n\n\n        <\/div>\n\n\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Snapshot of the European Auto Subscription Market Munich, October 2021 The automotive market is in the midth of maybe the largest transformation in its history. Customers are demanding flexible usage-based offerings and turn away from classical vehicle ownership. This trend is further increased by the advent of electric vehicles. Digitally-enabled direct sales models fundamentally change [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":21192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-36268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-insights-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapshot of the European Auto Subscription Market - Berylls - making automobility viable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.berylls.com\/en\/snapshot-of-the-european-auto-subscription-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapshot of the European Auto Subscription Market - Berylls - making automobility viable\" \/>\n<meta property=\"og:description\" content=\"Snapshot of the European Auto Subscription Market Munich, October 2021 The automotive market is in the midth of maybe the largest transformation in its history. Customers are demanding flexible usage-based offerings and turn away from classical vehicle ownership. This trend is further increased by the advent of electric vehicles. 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