{"id":36222,"date":"2023-06-01T14:00:35","date_gmt":"2023-06-01T12:00:35","guid":{"rendered":"https:\/\/www.berylls.com\/digital-automotive-commerce-oems-challenges-assets-on-the-road-ahead\/"},"modified":"2025-08-13T10:52:25","modified_gmt":"2025-08-13T08:52:25","slug":"digital-automotive-commerce-oems-challenges-assets-on-the-road-ahead","status":"publish","type":"post","link":"https:\/\/www.berylls.com\/en\/digital-automotive-commerce-oems-challenges-assets-on-the-road-ahead\/","title":{"rendered":"Digital automotive commerce OEM\u2019s challenges & assets on the road ahead"},"content":{"rendered":"\t\t
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Digital automotive commerce OEM\u2019s challenges & assets on the road ahead<\/h1>\n\n Munich, June 2023<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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AUTOMOTIVE TECHNOLOGY IS CHANGING FASTER THAN EVER BEFORE \u2013 YET THE INDUSTRY\u2019S SALES MODEL REMAINS LOCKED IN THE PAST. THE TIME HAS ARRIVED FOR RADICAL CHANGE.<\/strong><\/h2>

Automotive e-commerce has been around in various forms for more than 20 years. From the online-first used car sector to Tesla\u2019s \u201c5-Click\u201d online purchase journey for new EVs, the range of digital automotive commerce models is already extensive. However, for traditional OEMs, the level of engagement with transaction across digital channels remains marginal. The full potential of digital automotive commerce is yet to be unleashed.<\/p>

Automotive OEMs continue to operate a largely dealer-dominated sales model that gives limited access to the customer and little control over final prices. Manufacturers continue to communicate with customers nearly entirely with brand focus and lack the ability to systematically form the customer journey towards in the pursuit of transactions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Insight download and author information\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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