The ‘Future of car sales’ is already today<\/h1>\n\n Munich, July 2023<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n \n\n\n \n \n\n A<\/span>\n review of four myths on the future of car sales based on experiences of xEV buyers in Europe\u2019s leading EV market, Norway. <\/strong><\/p>\n\n <\/div>\n\n \n\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tOver many years, there have been many myths about the future of automotive sales. Major trends like the introduction of new drivetrain technologies, rapidly changing customer expectations, a sheer unlimited choice of sources for information and the digitalization of the sales process have continuously been quoted as the key levers for a revolution in new car sales.<\/p>
So are the days numbered when auto retailers invest in large glass palaces at the outskirt of major cities, presenting a new car offering that easily covers two football fields? Is haggling for the best price and comparing individual offers from multiple dealerships of the same brand a habit of the past? Will the physical test drive be replaced by some form of revolutionary digital experience in the buyers living room?<\/p>
We believe the future of sales is already here. Most of the major trends mentioned earlier have evolved for some time, some faster than others. Most automotive brands have announced their strategies towards direct sales models and are amidst a staged rollout over the next few years. Not least because of the fear of losing control of prices to online tools and online comparison platforms offering full price transparency on the click of a button. Tesla showed the direct sales path with many (new) Chinese manufacturers following) to gain more control of the customer relationship and the ability to set actual transaction prices.<\/p>
Berylls wanted to hear from customers how they experienced \u2018future sales\u2019 during their last car purchases. To find a sufficiently large number of them we had to go to Norway, the market with the highest BEV share \u2013 and with it the highest share of new brands. Based on their responses we have re-assessed four popular hypotheses. Myths or reality?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\tFOUR MYTHS ON THE FUTURE OF CAR SALES: HYPOTHESES<\/strong><\/h2>- The physical retailer is dead. <\/em><\/span><\/li>
- Elegant city showrooms in prime locations are the secret sauce for sales success.<\/em><\/span><\/li>
- New car buyers appreciate a multi-channel sales offering<\/em><\/span><\/li>
- The new market entrants set the new benchmarks in customer experience and convenience in the sales process.<\/em><\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t
QUESTIONING THE MYTHS: WHAT DO THE BUYERS SAY?<\/strong><\/h2>1. The physical retailer is dead.<\/em> <\/strong>
[Answer: NO]\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tWhere did you first notice the vehicle that you later bought?<\/strong>
by chosen OEM and selected new entrants, in percent<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.berylls.com\/wp-content\/uploads\/2023\/07\/1.png\")
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tAccording to the survey, buyers mention the dealer website as well as the physical dealership as the two most important places where they first become aware of a car. Print advertisements as well as TV- and Radio spots are rated weakest. In general, the importance of online and offline touch points in the awareness phase is balanced.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tWhere did you conduct research on your vehicle before purchasing it?<\/strong>
by chosen OEM and selected new entrants, in percent<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.berylls.com\/wp-content\/uploads\/2023\/07\/22.png\")
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tIn the dedicated search for information, the physical retailer remains the first source of information. The percentage of buyers choosing the retailer as a primary source of information is higher among the old brands compared to the new brands, 37% vs. 31%. However, in this context it is worth mentioning that most new brands do not have classic fully fledged dealerships with a large-scale offer of new cars. Instead, they present a selection of their product line-up in centrally located city showrooms.<\/p>
Concluding, the widespread myth that the retailer will become irrelevant in the future, cannot be confirmed. The dealer is and remains a major lever for brand and product awareness as well as a primary source of information during the information phase before purchase.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t2. Elegant city showrooms in prime locations are the secret sauce for sales success<\/em><\/span><\/strong>
[Answer: NO]<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tWhere did you first notice the vehicle that you later bought?
<\/strong>by chosen OEM and selected new entrants, in percent<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tThe survey shows, centrally located city showrooms have a comparably weak effect on brand and product awareness across brands. Only 6% of buyers mention the city showroom as the place where they first became aware of a certain car. Nio is the exception to the rule: Nio\u2019s city showroom, the so called \u201cNio House\u201d does have a higher rating than all other rating factors across brands in terms of brand awareness (13%) as well as source of information (40%). Public billboards, print media and tv\/ radio spots are rated equally weak (each 6%). The physical dealership, however, is way ahead of the city showroom when measuring brand awareness (dealer 12% vs. city showroom 6%).<\/p>
When asked if the respective channels where helpful with regards to the purchasing decision, the city showrooms obtained weak ratings only. Only 62% of buyers rate the city showrooms as relevant. In general, buyers of new brands prefer online touch points over offline touchpoints whereas the opposite is true for buyers of old brands (measuring helpfulness). The physical dealership is among the top five channels rated along helpfulness with nearly no difference between new and old brands (new 69% vs. old 70%).<\/p>
Concluding, no tendency can be found, whether city showroom in prime locations will in the future replace the large-scale dealerships. Today, city showrooms have a comparably weak effect on brand and product awareness across brands and are on average rated lower than the dealership as source of information. The exception to the rule is Nio; the \u201cNio House\u201d obtains above average ratings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t3. New car buyers appreciate a multi-channel sales offering<\/strong>
<\/em>[Answer: YES]\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tOnline \/ Offline transitions along purchasing process<\/strong>
channel switches yes \/ no<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.berylls.com\/wp-content\/uploads\/2023\/07\/4.png\")
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tMost buyers leverage multiple channels in different steps of the purchasing process. 68% of buyers chose to book a test drive online before executing the test drive at a local dealership. Even 72% of buyers chose to start a new car configuration online and finalize it together with a sales advisor at the dealership\u00a0 \u00a0The transitions queried are used more by buyers of “new” brands e.g. the transition test drive booked online and conducted stationary is used by 81% of buyers of new brands whereas only 63% of buyers of old brands use online booking of a test drive followed by an on-site test drive. The difference between new and old brand is equally significant in the transition online to offline for finalizing the new car configuration (new 74% vs. old 51%).<\/p>
Concluding, independent of customer group or brand, offering an online as well as offline channel for information search and configuration is indispensable. Even though buyers of new brands perform more process steps online, a complete waiver of the physical offer appears not feasible. The seamless interface between online and offline is and will remain essential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t4. The new market entrants set the new benchmarks in customer experience and convenience in the sales process<\/em>.<\/strong>
[Answer: NO]\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tEfficiency of customer transitions between online and offline sales channels<\/strong>
by transition quality, in percent<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.berylls.com\/wp-content\/uploads\/2023\/07\/5.png\")
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tDuring the purchasing process, transitions between the online- and offline channel are more common among new brands and are less prone to error. Still, the processes appear far from perfect. Dealers could instantly allocate a reserved appointment to a name in the dealership for 89% of buyers of new brands, whereas this was only possible for 77% of buyers of old brands. For the remaining 10% of new brand buyers however, no appointment could be allocated at all. The instant loading of a configuration prepared online was easily possible with a configuration code for 91% of buyers for both buyer types, old and new brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tHow do you rate your purchasing experience relative to previous purchases?<\/strong>
by chosen OEM, in percent\u00b9<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.berylls.com\/wp-content\/uploads\/2023\/07\/6.png\")
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tWhen looking at the overall quality of the purchasing experience, buyers of new brands rate the quality higher compared to prior car purchases. Nio sets the absolute benchmark with 100% of buyers stating that their purchase experience was clearly better or slightly better compared to 56% for the same rating among old brands. So what are the levers behind the improved buying experience? The observed value for money as well as the overall satisfaction are significantly higher for buyers of products from new entrant. Also the vehicle ordering process were rated better.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.berylls.com\/wp-content\/uploads\/2023\/07\/7.png\")
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tConcluding, the purchasing processes of new market entrants are on average of higher quality than those of established, old brands. However, the processes are far from perfect. In the interplay between online and offline buyers mention hick-ups, not surprisingly in line with old brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\tCONCLUSION<\/strong><\/h2>The future of car sales is now. The evolution of the car buying process is running at full speed. A review of four myths on the future of car sales along experiences from xEV buyers in Norway has yields interesting insights. Only one hypothesis out of four could be verified.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.berylls.com\/wp-content\/uploads\/2023\/07\/8.png\")
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
review of four myths on the future of car sales based on experiences of xEV buyers in Europe\u2019s leading EV market, Norway. <\/strong><\/p>\n\n <\/div>\n\n \n\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Over many years, there have been many myths about the future of automotive sales. Major trends like the introduction of new drivetrain technologies, rapidly changing customer expectations, a sheer unlimited choice of sources for information and the digitalization of the sales process have continuously been quoted as the key levers for a revolution in new car sales.<\/p> So are the days numbered when auto retailers invest in large glass palaces at the outskirt of major cities, presenting a new car offering that easily covers two football fields? Is haggling for the best price and comparing individual offers from multiple dealerships of the same brand a habit of the past? Will the physical test drive be replaced by some form of revolutionary digital experience in the buyers living room?<\/p> We believe the future of sales is already here. Most of the major trends mentioned earlier have evolved for some time, some faster than others. Most automotive brands have announced their strategies towards direct sales models and are amidst a staged rollout over the next few years. Not least because of the fear of losing control of prices to online tools and online comparison platforms offering full price transparency on the click of a button. Tesla showed the direct sales path with many (new) Chinese manufacturers following) to gain more control of the customer relationship and the ability to set actual transaction prices.<\/p> Berylls wanted to hear from customers how they experienced \u2018future sales\u2019 during their last car purchases. To find a sufficiently large number of them we had to go to Norway, the market with the highest BEV share \u2013 and with it the highest share of new brands. Based on their responses we have re-assessed four popular hypotheses. Myths or reality?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t 1. The physical retailer is dead.<\/em> <\/strong> Where did you first notice the vehicle that you later bought?<\/strong> According to the survey, buyers mention the dealer website as well as the physical dealership as the two most important places where they first become aware of a car. Print advertisements as well as TV- and Radio spots are rated weakest. In general, the importance of online and offline touch points in the awareness phase is balanced.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Where did you conduct research on your vehicle before purchasing it?<\/strong> In the dedicated search for information, the physical retailer remains the first source of information. The percentage of buyers choosing the retailer as a primary source of information is higher among the old brands compared to the new brands, 37% vs. 31%. However, in this context it is worth mentioning that most new brands do not have classic fully fledged dealerships with a large-scale offer of new cars. Instead, they present a selection of their product line-up in centrally located city showrooms.<\/p> Concluding, the widespread myth that the retailer will become irrelevant in the future, cannot be confirmed. The dealer is and remains a major lever for brand and product awareness as well as a primary source of information during the information phase before purchase.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t 2. Elegant city showrooms in prime locations are the secret sauce for sales success<\/em><\/span><\/strong> Where did you first notice the vehicle that you later bought? The survey shows, centrally located city showrooms have a comparably weak effect on brand and product awareness across brands. Only 6% of buyers mention the city showroom as the place where they first became aware of a certain car. Nio is the exception to the rule: Nio\u2019s city showroom, the so called \u201cNio House\u201d does have a higher rating than all other rating factors across brands in terms of brand awareness (13%) as well as source of information (40%). Public billboards, print media and tv\/ radio spots are rated equally weak (each 6%). The physical dealership, however, is way ahead of the city showroom when measuring brand awareness (dealer 12% vs. city showroom 6%).<\/p> When asked if the respective channels where helpful with regards to the purchasing decision, the city showrooms obtained weak ratings only. Only 62% of buyers rate the city showrooms as relevant. In general, buyers of new brands prefer online touch points over offline touchpoints whereas the opposite is true for buyers of old brands (measuring helpfulness). The physical dealership is among the top five channels rated along helpfulness with nearly no difference between new and old brands (new 69% vs. old 70%).<\/p> Concluding, no tendency can be found, whether city showroom in prime locations will in the future replace the large-scale dealerships. Today, city showrooms have a comparably weak effect on brand and product awareness across brands and are on average rated lower than the dealership as source of information. The exception to the rule is Nio; the \u201cNio House\u201d obtains above average ratings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t 3. New car buyers appreciate a multi-channel sales offering<\/strong> Online \/ Offline transitions along purchasing process<\/strong> Most buyers leverage multiple channels in different steps of the purchasing process. 68% of buyers chose to book a test drive online before executing the test drive at a local dealership. Even 72% of buyers chose to start a new car configuration online and finalize it together with a sales advisor at the dealership\u00a0 \u00a0The transitions queried are used more by buyers of “new” brands e.g. the transition test drive booked online and conducted stationary is used by 81% of buyers of new brands whereas only 63% of buyers of old brands use online booking of a test drive followed by an on-site test drive. The difference between new and old brand is equally significant in the transition online to offline for finalizing the new car configuration (new 74% vs. old 51%).<\/p> Concluding, independent of customer group or brand, offering an online as well as offline channel for information search and configuration is indispensable. Even though buyers of new brands perform more process steps online, a complete waiver of the physical offer appears not feasible. The seamless interface between online and offline is and will remain essential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t 4. The new market entrants set the new benchmarks in customer experience and convenience in the sales process<\/em>.<\/strong> Efficiency of customer transitions between online and offline sales channels<\/strong> During the purchasing process, transitions between the online- and offline channel are more common among new brands and are less prone to error. Still, the processes appear far from perfect. Dealers could instantly allocate a reserved appointment to a name in the dealership for 89% of buyers of new brands, whereas this was only possible for 77% of buyers of old brands. For the remaining 10% of new brand buyers however, no appointment could be allocated at all. The instant loading of a configuration prepared online was easily possible with a configuration code for 91% of buyers for both buyer types, old and new brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t How do you rate your purchasing experience relative to previous purchases?<\/strong> When looking at the overall quality of the purchasing experience, buyers of new brands rate the quality higher compared to prior car purchases. Nio sets the absolute benchmark with 100% of buyers stating that their purchase experience was clearly better or slightly better compared to 56% for the same rating among old brands. So what are the levers behind the improved buying experience? The observed value for money as well as the overall satisfaction are significantly higher for buyers of products from new entrant. Also the vehicle ordering process were rated better.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Concluding, the purchasing processes of new market entrants are on average of higher quality than those of established, old brands. However, the processes are far from perfect. In the interplay between online and offline buyers mention hick-ups, not surprisingly in line with old brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t The future of car sales is now. The evolution of the car buying process is running at full speed. A review of four myths on the future of car sales along experiences from xEV buyers in Norway has yields interesting insights. Only one hypothesis out of four could be verified.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tFOUR MYTHS ON THE FUTURE OF CAR SALES: HYPOTHESES<\/strong><\/h2>
QUESTIONING THE MYTHS: WHAT DO THE BUYERS SAY?<\/strong><\/h2>
[Answer: NO]\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
by chosen OEM and selected new entrants, in percent<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
by chosen OEM and selected new entrants, in percent<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
[Answer: NO]<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
<\/strong>by chosen OEM and selected new entrants, in percent<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
<\/em>[Answer: YES]\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
channel switches yes \/ no<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
[Answer: NO]\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
by transition quality, in percent<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
by chosen OEM, in percent\u00b9<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tCONCLUSION<\/strong><\/h2>
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t