"If I had asked my customers what they wanted, they would have said a faster horse."Henry Ford

"We've got to pause and ask ourselves: How much clean air do we need?"Lee Iacocca

"A car for every purse and purpose."Alfred P. Sloan

"The changes in the new models should be so novel as to create a certain amount of dissatisfaction with past models."Alfred P. Sloan

"If we can't get our act together soon, the country will 'go Chinese' company by company, institution by institution, industry after industry."Shai Agassi

"The primer lesson of the automobile business was: Make your product so that all American families can afford to buy it."Walter Chrysler

"Ancestors? I got millions of 'em!"Walter Chrysler

"This is a historical merger that will change the face of the industry. It is like a marriage in heaven."Juergen Schrempp

"What does this city know about luxury, huh? What does a town that went from hell and back know about the finer things in life?"Chrysler 200 Commercial

"I won't put an American engine in that car. With all due respect to my American friends, it needs to be a wop engine."Sergio Marchionne on the Alfa Romeo 4C

"Move over baby, gimme the keys, I'm gonna try to tame your little red love machine."Prince

"So oh Lord, won't you buy me a Mercedes Benz?"Janis Joplin

"When you're racing, it's life. Anything that happens before or after is just waiting."Steve McQueen in “Le Mans”

"There's too many self-Indulgent wieners in this city with too much bloody money! Now, if I was driving a 1967 275 GTB four-cam..."Nicolas Cage in “Gone in Sixty Seconds”

"Any color - so long as it's black."Henry Ford 

"I don't need any sugar in his gas tank 'cause I'm gonna beat that son-of-a-bitch anyway!"Paul Newman in “Indianapolis”

"The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again."Clint Eastwood

"If you could put suicide doors on ‘em, that would be ill."Justin Bieber

"This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines."Clint Eastwood

"Are you deaf as well as stupid? I said: why are we going so slow? People are waiting for me."Madonna

"Your new BMW 750. All the usual refinements: machine guns, rockets, …"Q in “Tomorrow Never Dies”

"1200 horsepower! Now if you live in a hilly areas as I do, you need that extra oomph to get you up and over the crest of that hill."Jay Leno

"How many tomato plants would it take to get rid of the emission of that Range Rover?"Jeremy Clarkson

Beste Berater 2017
Hidden Champions 2015
WiWo Best of Consulting
Automotive Brand Contest Award 2017

Press release

Automotive Brand Contest Award for “Digital Anticipation“

Berylls and Mercedes-Benz’s development partners receive an Automotive Brand Contest award. The jury pays tribute to the creativity that flowed into the development of “Digital Anticipation“, a customer-retention tool for Mercedes-Benz. After having won the German Award for Online Communication and a Red Dot award, this is the third prestigious communication prize for “Digital Anticipation”, a joint Berylls and Mercedes-Benz project.

Press release

Berylls study on how corporate culture influences the digitalization of small and medium-sized automotive suppliers

Berylls Strategy Advisors and The Culture Institute in Zurich …

Press release

The Red Dot Design Award pays tribute to Berylls’s digitalization capabilities – Mercedes-Benz’s “Joyful Anticipation” receives the “Best of the Best” award

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Press release

A new office in the UK

Berylls has taken the next step envisaged by its globalization …

Press release

Berylls’s study on urban mobility

The global market for autonomous business models will total 1,600 ...