"If I had asked my customers what they wanted, they would have said a faster horse."Henry Ford

"We've got to pause and ask ourselves: How much clean air do we need?"Lee Iacocca

"A car for every purse and purpose."Alfred P. Sloan

"The changes in the new models should be so novel as to create a certain amount of dissatisfaction with past models."Alfred P. Sloan

"If we can't get our act together soon, the country will 'go Chinese' company by company, institution by institution, industry after industry."Shai Agassi

"The primer lesson of the automobile business was: Make your product so that all American families can afford to buy it."Walter Chrysler

"Ancestors? I got millions of 'em!"Walter Chrysler

"This is a historical merger that will change the face of the industry. It is like a marriage in heaven."Juergen Schrempp

"What does this city know about luxury, huh? What does a town that went from hell and back know about the finer things in life?"Chrysler 200 Commercial

"I won't put an American engine in that car. With all due respect to my American friends, it needs to be a wop engine."Sergio Marchionne on the Alfa Romeo 4C

"Move over baby, gimme the keys, I'm gonna try to tame your little red love machine."Prince

"So oh Lord, won't you buy me a Mercedes Benz?"Janis Joplin

"When you're racing, it's life. Anything that happens before or after is just waiting."Steve McQueen in “Le Mans”

"There's too many self-Indulgent wieners in this city with too much bloody money! Now, if I was driving a 1967 275 GTB four-cam..."Nicolas Cage in “Gone in Sixty Seconds”

"Any color - so long as it's black."Henry Ford 

"I don't need any sugar in his gas tank 'cause I'm gonna beat that son-of-a-bitch anyway!"Paul Newman in “Indianapolis”

"The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again."Clint Eastwood

"If you could put suicide doors on ‘em, that would be ill."Justin Bieber

"This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines."Clint Eastwood

"Are you deaf as well as stupid? I said: why are we going so slow? People are waiting for me."Madonna

"Your new BMW 750. All the usual refinements: machine guns, rockets, …"Q in “Tomorrow Never Dies”

"1200 horsepower! Now if you live in a hilly areas as I do, you need that extra oomph to get you up and over the crest of that hill."Jay Leno

"How many tomato plants would it take to get rid of the emission of that Range Rover?"Jeremy Clarkson

brandeins Best Consultants 2016
Hidden Champions 2015

A comparative study on the European automotive industry's digital transformation strategies

How to successfully design digital transformation?

A recent study carried out by Berylls Strategy Advisors in conjunction with WIM, the Institute for Information Systems and New Media of Ludwig Maximilians University (LMU), Munich, conducts the first ever examination of the design of the digitalization strategies of several European automotive manufacturers - and comes up with some surprising findings.

Consulting Impact Study 2016

A study conducted by Manager Magazin in conjunction with the WGMB Institute of Prof. Dietmar Fink rates Berylls as one of the most effective consultancies in Germany - and the frontrunner among specialist consulting firms

Berylls is rated as the most effective consulting company among ...

Berylls at the European Forum 2016 in Alpbach

Berylls Strategy Advisors gave a speech at the Alpbach Economic Symposium on the topic of lightweight in the automotive industry.


Berylls receives digital award for its revolutionary vehicle configurator

An international jury selects Mercedes-Benz's lifestyle configurator as the "best of the best" in the digital category


Berylls once again receives an important distinction

A survey by the brand eins journal ranks Berylls as one of the best management consulting companies in 2016

Just five years after it was founded, brand eins has included …